Grapico 100th Anniversary print ads

The Client: Buffalo Rock Company, a regional soft drink bottler

The Work: In honor of the iconic grape soda’s 100th anniversary, we honored the exceptionally Southern Southern Thing that Grapico is. As part of that campaign, print ads pointed out exactly what that entails — as Southern as an empty bread aisle in preparation for a snowy forecast, or as Southern as mac and cheese as a vegetable option at a meat-and-three. (These print ads took home gold hardware at the AAFB Birmingham ADDYs.)

The Credit: Agency: o2ideas; copywriters: yours truly, Howard Pearlstein; art directors: Jenny Burrows, Ellen Hutchings, Rob Hardison

Here's the rest of the campaign.