UAB Executive Health Program folder

The Client: UAB Medicine

The Challenge: Reach busy executives who don't like to take the time to a) read a brochure, or b) prioritize their health above their bottom line. Present the benefits of the Executive Health Program, UAB Medicine's special service just for busy executives, offering a one-day, full-body workup from multiple specialists so they don't have to sacrifice precious work time for multiple appointments.

The Solution: This folder takes care of both problems with a pair of concise, quick-to-read handouts that accomplish two things. They inform the executives about this specialized program and its benefits. And they scare the executives, just a little bit, in a positive way, about what could happen if they don't set aside just one day for a checkup from some of the top experts in the business.



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