Why Not You? campaign

The Client: Expatsi, a company that helps Americans leave the U.S.

The Challenge: Help prospective expats see moving abroad as an actual possibility for their regular, normal, not-fancy-person life.

The Solution: It’s easy to imagine moving abroad as something exclusive to the wealthy, the glamorous, and/or the adventurous. It’s actually something that holds a lot of people back, which is unfortunate, because it’s not true. This campaign lets them know that normal, regular people — people with challenges, people with responsibilities, people with worries — do move abroad all the time. So, if their challenges, responsibilities, and worries didn’t have to stand in their way, do yours really have to stand in your way? Why not you? And then the campaign seals the deal with (normal, regular) people who really did move abroad, with Expatsi’s help.

The Credit: Social media director: Jessica Govern; art director: Jenny Reed; creative director: also me

The Goods: