#BuffaloRocktails print ads

Framed Buffalo Rocktails poster, microsite showing on an iPad, coasters, and "A Taste of Southern Spice" sales leave-behind

The Client: Buffalo Rock Company, a regional soft drink bottler

The Work: A large part of the quest to make Buffalo Rock's sweet, spicy golden ginger ale a mixer of choice for local bars and restaurants was increasing demand among their customers. These ads highlight Buffalo Rock Ginger Ale's value both as a mixer and as a longtime Southern favorite, encouraging readers to spice up their favorite cocktails (and even holiday punch) with the Southern spice of Buffalo Rock.

The Credit: Agency: o2ideas; art directors: Jenny Burrows, Ellen Hutchings

Here's the rest of the campaign.