Protective Life Report

The Client: Protective Life Foundation, the charitable arm of Protective Life Corporation

The Challenge: Highlight the programs and initiatives supported by the Foundation, and show that the Foundation is a responsible steward of donor funds.

The Solution: The Protective Life Foundation supports so many groups, it can be hard to pick just a few to highlight — they all do great things. And that’s what this annual report is about. While Protective Life’s contributions are noted in the report, the stories are about people. It’s hard not to be touched by stories of kids with disabilities discovering themselves on horseback, or young men finding a purpose in life, or children getting a strong educational start, whether you’re reading the stories or writing them.

The Credit: Agency: o2ideas; art director: Cleve Smith

The Goods: Download the 2018 Protective Life annual report (PDF)