Global Industrial Knowledge Center
The Client: Global Industrial, a maker of industrial equipment and supplies
The Challenge: Educate and inform potential clients about industrial needs, while showing how Global Industrial products fit into their everyday life and business.
The Solution: Global Industrial's Knowledge Center offers information on everything from shiny new products to safety best practices for current and prospective customers in industries from construction to in-office, white-collar businesses — it offers a lot. An article about replacing school lockers provides useful information as well as links to recommended products. An article offering a realistic, pragmatic view of the "office of the future" addresses post-COVID concerns like public health, remote and hybrid work, and employee well-being. Readers read and learn, and once they've read and learned, they shop.
The Goods:
