{"id":907,"date":"2020-09-28T10:43:32","date_gmt":"2020-09-28T15:43:32","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=907"},"modified":"2020-09-28T10:43:32","modified_gmt":"2020-09-28T15:43:32","slug":"happy-blogthday-to-me","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/happy-blogthday-to-me\/","title":{"rendered":"Happy Blogthday to Me"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2020\/09\/birthday.jpg\" alt=\"\" class=\"wp-image-912\" width=\"400\" height=\"286\"\/><figcaption>#Same. <em>(<a href=\"https:\/\/www.flickr.com\/photos\/jlhopgood\/7960947764\/\" target=\"_blank\" rel=\"noreferrer noopener\">J.L. Hopgood<\/a>)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>One year ago, I thought, like, \u201cHey, I know what i\u2019m talking about, and I have stuff to say, and people want to hear it.\u201d<\/p>\n\n\n\n<p>And then I thought, \u201cOkay, realistically, maybe they\u2019re completely uninterested in hearing it, but I don\u2019t particularly care, because I still want to say it.\u201d<\/p>\n\n\n\n<p>And now I have this blog.<\/p>\n\n\n\n<p>Unwise tendency for self-deprecation notwithstanding, this has been a fun year. From a blogging standpoint. From a global standpoint, it\u2019s been an unmitigated nightmare, but that\u2019s not something I can really do anything about. Except scream into this void I\u2019ve created for my own screamy purposes. Here are some of the screams I\u2019m rather proud of.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Freshman Superlatives<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best Use of Words I Didn\u2019t Write<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2020\/09\/rgb-workout.jpg\" alt=\"\" class=\"wp-image-899\" width=\"200\" height=\"113\"\/><figcaption>Tell &#8217;em, Ruth.<\/figcaption><\/figure><\/div>\n\n\n\n<p>I happen to think I\u2019m a pretty awesome writer, but part of being a good writer is knowing when your own words aren\u2019t the right ones to use. Following the death of the exceptional and exceptionally eloquent Justice Ruth Bader Ginsburg two weeks ago, the only person who needed to speak was the woman herself.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/capertongillett.com\/blog\/2020\/09\/21\/the-momentous-writings-of-the-notorious-rbg\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Momentous Writings of the Notorious RBG<\/a><\/strong><\/p>\n\n\n\n<p><em>Runner-up:<\/em><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/capertongillett.com\/blog\/2020\/06\/16\/signal-boost-not-quite-there-on-blm-commitments\/\" target=\"_blank\"><strong>Signal boost: Getting there, but not quite getting there, on industry commitments to BLM<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Most Important Advice for Baby Creatives<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2020\/01\/Peggy-Olson.jpg\" alt=\"A woman (&quot;Mad Men&quot;'s Peggy Olson) walking down a hallway, holding a box, smoking a cigarette, and wearing sunglasses indoors\" class=\"wp-image-421\" width=\"256\" height=\"144\"\/><figcaption>#DealWithIt (unless you shouldn&#8217;t)<\/figcaption><\/figure><\/div>\n\n\n\n<p>Working with interns and mentoring advertising students is a kind of terrifying responsibility, because their future is essentially in your hands and what the hell do I know about advertising? (Rather a lot, it turns out.) It\u2019s also a gratifying one, because I remember how bewildered I felt stepping into this big, weird industry, and I\u2019m glad to be able to help baby creatives \u2014 both the youngsters starting out and the not-so-youngsters starting over. These two posts, in particular, seemed pretty important.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/capertongillett.com\/blog\/2020\/01\/20\/why-dues-paying-is-a-thing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dear Baby Creative: Why dues-paying is a thing<\/a>\/<a href=\"http:\/\/capertongillett.com\/blog\/2020\/01\/27\/what-dues-paying-isnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dear Baby Creatives: What dues-paying isn\u2019t<\/a><\/strong><\/p>\n\n\n\n<p><em>Runner-up:<\/em><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/capertongillett.com\/blog\/2019\/12\/02\/how-to-fill-an-empty-copywriting-portfolio\/\" target=\"_blank\"><strong>Dear Baby Creatives: How to fill an empty copywriting portfolio<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Most Important Advice for Everyone Else<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2020\/06\/brand-statement.jpg\" alt=\"A parody of a stereotypical brand statement in white type on a black background: &quot;We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice. To that end, we offer this solemn white-on-black .jpeg that expresses vague solidarity with the Black community, but will quietly elide the specifics of what is wrong, what needs to change, or in what ways we will do anything about it. This is doubly true if [Brand] is particularly guilty of exacerbating these issues. We hope this action encourages you to view [Brand] positively without, you know, expecting anything from us. [Brand]. You know the ones.&quot;\" class=\"wp-image-734\" width=\"240\" height=\"147\"\/><figcaption>Thank you for coming to my TED Talk.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Of course, baby creatives aren\u2019t the only ones who could use advice from time to time. Seasoned advertising professionals need tips, too. Even if they don&#8217;t ask for it. Even if they say, &#8220;Yeah, I didn&#8217;t ask,&#8221; when you try to provide it. Genius needs to be shared, is my point, and I figure whatever I have should be shared, too.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/capertongillett.com\/blog\/2020\/06\/08\/seven-considerations-when-writing-your-supportive-statement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seven considerations when you\u2019re writing your brand\u2019s supportive statement<\/a><\/strong><\/p>\n\n\n\n<p><em>Runner-up:<\/em><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/capertongillett.com\/blog\/2020\/03\/02\/blog-in-the-time-of-cholera\/\" target=\"_blank\"><strong>Blog in the Time of Cholera: Communicating responsibly during an epidemic<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Series<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2019\/12\/heathrow-bears.jpg\" alt=\"Two teddy bears -- one in a salmon coat and pink hat with a mesh veil, the other in a black coat and black fedora -- holding hands in front of a Christmas tree, with the words &quot;Fly to someone, not just somewhere, this Christmas&quot;\" class=\"wp-image-364\" width=\"200\" height=\"113\"\/><figcaption>OH MY GOD THE CUTENESS<\/figcaption><\/figure><\/div>\n\n\n\n<p>I suppose I might be sneaking this one in, because technically, only one entry in the series has appeared on this blog. But 1. I like that it\u2019s long-running, 2. Christmas is absolutely my favorite season and this gives me an excuse to start poring over holiday ads before December 1, and 3. I\u2019ve always been a weeper at ads, and intentionally hunting down videos of sad teddy bears finding a loving family feeds that like an addiction.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/capertongillett.com\/blog\/2019\/12\/16\/the-2019-weepies\/\" target=\"_blank\" rel=\"noreferrer noopener\">The 2019 Weepies<\/a><\/strong><\/p>\n\n\n\n<p><em>Runner-up:<\/em><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/capertongillett.com\/blog\/2019\/12\/09\/ads-i-wish-id-made\/\" target=\"_blank\"><strong>Ads I Wish I\u2019d Made<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Moment of Self-Indulgence<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2020\/08\/nike-ad.jpg\" alt=\"A shot from a Nike commercial: A split-screen view of two different women's sports teams, one all in red, one all in blue, perfectly aligned as if they're a single image\" class=\"wp-image-881\" width=\"200\" height=\"113\"\/><figcaption>Seriously, go team.<\/figcaption><\/figure><\/div>\n\n\n\n<p>What\u2019s the point of having a blog if you don\u2019t get to blather about whatever you want? This post started out fawning over an example of really incredible video editing and ultimately devolved into gushing about the talent of current and former colleagues. It felt great to write, and it was great to connect with everyone who reached out to tell me how much they loved working with me OH WAIT THEY DIDN\u2019T DID THEY.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/capertongillett.com\/blog\/2020\/08\/31\/on-mastery\/\" target=\"_blank\" rel=\"noreferrer noopener\">On mastery<\/a><\/strong><\/p>\n\n\n\n<p><em>Runner-up:<\/em><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/capertongillett.com\/blog\/2020\/01\/06\/on-the-importance-of-failure\/\" target=\"_blank\"><strong>On the importance of failure<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Inclusion of Janelle Monae&#8217;s Oscars Ballgown<\/h3>\n\n\n\n<p>I mean, look at it. Just look at it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2020\/02\/janelle-monae-oscars.jpg\" alt=\"Singer Janelle Monae is a sparkly gray evening gown with a flowing hood, standing on a red carpet at the Oscars\" class=\"wp-image-446\" width=\"600\" height=\"426\"\/><figcaption>Look at it.<\/figcaption><\/figure>\n\n\n\n<p><strong><a href=\"http:\/\/capertongillett.com\/blog\/2020\/02\/10\/10-top-moments-from-this-years-oscars-that-werent-about-white-dudes\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 top moments from this year\u2019s Oscars that weren\u2019t about white dudes<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best Readership<\/h2>\n\n\n\n<p>That\u2019s y\u2019all. (That\u2019s\u2026 you. My one dedicated reader.) (That\u2019s unfair. I\u2019m confident I have at least three readers. Shout out to my fans in Oregon!) It\u2019s kind of trite to be all \u201cI do this for you,\u201d but, I mean, I do \u2014 I have no reason to figure out what to write and write it on Monday morning even though my to-do list tells me to do it on Saturdays if I didn\u2019t know (hope) you were counting on it every week.<\/p>\n\n\n\n<p>I mean, there\u2019s also a certain value to having that personal void to scream into. But mostly, it\u2019s you.<\/p>\n\n\n\n<p>(Y\u2019all.)<\/p>\n\n\n\n<p>So, yeah, happy first birthday to my own blog. I will try to maintain this and\/or a higher level of quality in the coming year. Please feel free to jump in whenever you feel so inspired, and thanks again for giving me a reason to bother writing. You\u2019re the best.<\/p>\n\n\n\n<p>(Y\u2019all are the best.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One year ago, I thought, like, \u201cHey, I know what i\u2019m talking about, and I have stuff to say, and people want to hear it.\u201d And then I thought, \u201cOkay, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[28,35],"class_list":["post-907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oversharing","tag-egomania","tag-fun-stuff"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy Blogthday to Me - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/happy-blogthday-to-me\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Blogthday to Me - 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