{"id":729,"date":"2020-06-08T10:00:00","date_gmt":"2020-06-08T15:00:00","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=729"},"modified":"2020-06-08T10:00:00","modified_gmt":"2020-06-08T15:00:00","slug":"seven-considerations-when-writing-your-supportive-statement","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/seven-considerations-when-writing-your-supportive-statement\/","title":{"rendered":"Seven considerations when you\u2019re writing your brand\u2019s supportive statement"},"content":{"rendered":"\n
\"\"
(Credit Chris Franklin<\/a>)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

It\u2019s been not quite two weeks since the first protest in Minneapolis after a police officer killed George Floyd while his three partners watched and did nothing. People of all races all across the world are marching to oppose police violence, often facing violent opposition from police, so\u2026 settle in, is my point.<\/p>\n\n\n\n

Solidarity with and support of the black community are so important right now. They deserve someone to elevate their voices, stand with them in protest, and affirm that someone else believes their lives matter. Individuals and brands have been speaking up online, adding their messages of solidarity in support of the black people who are protesting to defeat the institutional racism that is damaging, devaluing, and taking black lives. And support is good \u2014 except when it\u2019s bad. When it\u2019s sincere, honest, aware, self-aware, and other-focused, it\u2019s good. Thus this list of considerations to make sure your brand\u2019s official statement is\u2026 all those things I just said.<\/p>\n\n\n\n

Tips for not effing it up<\/h2>\n\n\n\n

Now, you may be asking yourself: What the does this woman know about anything?<\/em><\/p>\n\n\n\n

Am I an expert in this area? Absolutely not. Mostly, I\u2019m just a person who\u2019s made lots and lots of bad mistakes. I\u2019ve had the benefit of black women who took the time to set me straight even when they absolutely didn\u2019t have to, and of black women who have given me the unequivocal telling-off I richly deserved. Both of those experiences are intensely humbling and educational. If I\u2019m able to spare a person from repeating one of my screwups, and\/or save a black person from having to deal with it, then call me a walking cautionary tale. To wit:<\/p>\n\n\n\n

1. Center the people who are suffering.<\/h3>\n\n\n\n

It can be hard not to make it about you? A corporate or brand statement is from<\/em> you, so shouldn\u2019t it be about you and your reaction to the current situation?<\/p>\n\n\n\n

Nope. Any statement you make should center the people who are suffering right now. Acknowledge what they\u2019re going through and where it came from. The only part about you is the part where you say you support them, and what tangible form that support will take.<\/p>\n\n\n\n

2. Don\u2019t tokenize your black employees.<\/h3>\n\n\n\n

If any of your black employees actually do have something they want to say, give them the mic \u2014 this is a time to elevate black voices. But if you have four black employees out of fifty, don\u2019t trot them out as an example of your commitment to diversity. (And, like, that\u2019s actually an issue you\u2019ll want to address anyway.) \u201cBlack lives matter\u201d means your black employees are more than just props.<\/p>\n\n\n\n

3. Remember what all of this is about.<\/h3>\n\n\n\n

A lot of brands are making statements talking about their commitment to diversity and multiculturalism. And those commitments are great, and in other circumstances, they might be applicable. But black people are marching in the streets right now over institutional racism and police brutality, and that\u2019s not going to be resolved with togetherness. This is not to say that other races don\u2019t also experience oppression \u2014 just that right now, it\u2019s an issue that largely affects black people. Talk of multiculturalism in this situation overshadows some of the important elements of black lives mattering.<\/p>\n\n\n\n

On that note, also try not to mix your messages \u2014 trying to cram #BlackLivesMatter and #LGBTPride into one comment, just \u2018cause it\u2019s June, serves neither of those communities.<\/p>\n\n\n\n

4. Don\u2019t say that all lives matter.<\/h3>\n\n\n\n

Nope nope nope nope nope nope.<\/p>\n\n\n\n

I\u2019m sure you mean well, but absolutely please do not say that<\/a>.<\/p>\n\n\n\n

(Incidentally, also don\u2019t say that you \u201cdon\u2019t see color.\u201d<\/a> Seeing color is actually a good thing, particularly when the issue at hand is discrimination on the basis of skin color. The important thing isn\u2019t not seeing color but recognizing that everyone deserves equality regardless of color.)<\/p>\n\n\n\n

5. Know that quoting Dr. King is actually some upper-level stuff.<\/h3>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Well, I should clarify: Quoting Dr. King\u2019s \u201cI Have a Dream\u201d speech is the movement equivalent of Word 97 clip art. It takes no effort, and people recognize that that’s how much effort you put into it.<\/p>\n\n\n\n

Martin Luther King, Jr., made some revolutionary and even incendiary statements, and finding a suitable quote for your brand\u2019s statement takes a degree of understanding of historical context. If you have that understanding, go for it, but otherwise, maybe skip it. Your words are good enough, if you really mean them. <\/p>\n\n\n\n

6. Be willing to accept culpability, if it\u2019s there.<\/h3>\n\n\n\n

The price of injecting your voice into an issue as serious as race is that it leaves you vulnerable to criticisms of past problems with race. Some major companies have been called out<\/a> \u2014 for instance, YouTube pledging $1 million to support social justice organizations, and then getting called out for its failure to enforce its own policies against racist and white supremacist content. Or Amazon expressing its \u201csolidarity with the black community,\u201d and then being called to task for their handling of employee protests of unsafe pandemic working conditions, which landed disproportionately on POC workers.<\/p>\n\n\n\n

Or not having any people of color in your C-suite, or ignoring requests to diversify product offerings, or making past statements that demonstrate a lack of understanding of issues of race that. If your brand has that kind of problematic history, you have to be prepared to address it with grace and understanding \u2014 and that must include a commitment to change.<\/p>\n\n\n\n

I will caution that this isn\u2019t a time to pour out your sins and ask for penance (see number 1 above). Just have a good think and be aware of anything that might end up turning into a conversation.<\/p>\n\n\n\n

7. Be sincere.<\/h3>\n\n\n\n

Don\u2019t post it if you don\u2019t mean it. Don\u2019t post it if what you\u2019re really trying to do is rehab your image, or increase brand awareness. Use it as an opportunity to offer what solace and solidarity you can to people who need it. If you re-read your comment and think, \u201cThis doesn\u2019t sound like me at all,\u201d that\u2019s probably because it isn\u2019t \u2014 now you get to go back and write something that is.<\/p>\n\n\n\n

Bonus tip: It\u2019s okay to not say anything.<\/h2>\n\n\n\n

Yes, a lot of brands are making statements, and some people are specifically calling for certain brands to make statements. It\u2019s easy to feel like you need to be part of the conversation somehow. But if you don\u2019t have anything substantive to contribute, or if you aren\u2019t absolutely sure about your ability to craft a meaningful statement, it\u2019s okay to hold off.<\/p>\n\n\n\n

And<\/em> if you still want to contribute, you can. Share\/retweet\/signal boost\/etc. people whose perspectives come from experiencing the world as a black person (rather than, for instance, people writing about<\/em> black people). Promote petitions and opportunities to make donations. If nothing else, you have a platform \u2014 sharing it with people who have less of one can help a lot.<\/p>\n\n\n\n

You\u2019re good people, and you want to do what\u2019s good and helpful. (I know this because my readership is small enough at this point that I literally know all of you and know you\u2019re good people.) And that\u2019s good! There are going to be plenty of opportunities for it, and the world needs people who are eager to take them.<\/p>\n\n\n\n

And black lives matter.<\/p>\n\n\n\n

Recommended reading<\/h3>\n\n\n\n

Like I said, I\u2019m not any kind of expert \u2014 I\u2019m just a person who may or may not have made five and a half of the seven above mistakes and wants to save other people from making them. Here are resources from actual experts.<\/p>\n\n\n\n

Ta-Nehisi Coates, Between the World and Me<\/a><\/em><\/p>\n\n\n\n

Brittney Cooper, Eloquent Rage: A Black Feminist Discovers Her Superpower<\/a><\/em><\/p>\n\n\n\n

Robin DiAngelo, White Fragility: Why It\u2019s So Hard for White People to Talk About Racism<\/a><\/em><\/p>\n\n\n\n

Ibram X. Kendi, How to Be an Antiracist<\/a><\/em><\/p>\n\n\n\n

Patrisse Kahn-Cullors and Asha Bandele, When They Call You a Terrorist: A Black Lives Matter Memoir<\/a><\/em><\/p>\n\n\n\n

Wesley Lowery, They Can\u2019t Kill Us All: Ferguson, Baltimore, and a New Era in America\u2019s Racial Justice Movement<\/a><\/em><\/p>\n\n\n\n

Safiya Umoja Noble, Algorithms of Oppression: How Search Engines Reinforce Racism<\/a><\/em><\/p>\n\n\n\n

Ijeoma Oluo, So You Want to Talk About Race<\/a><\/em><\/p>\n\n\n\n

Beverly Daniel Tatum, Why Are All the Black Kids Sitting Together in the Cafeteria?: And Other Conversations About Race<\/a><\/em><\/p>\n\n\n\n

Jesmyn Ward (ed.), The Fire This Time: A New Generation Speaks about Race<\/a><\/em><\/p>\n\n\n\n

(h\/t Bustle<\/a>, Esquire<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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