{"id":695,"date":"2020-05-18T10:03:13","date_gmt":"2020-05-18T16:03:13","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=695"},"modified":"2020-05-18T10:03:13","modified_gmt":"2020-05-18T16:03:13","slug":"audience-participation-how-are-you-doing","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/audience-participation-how-are-you-doing\/","title":{"rendered":"Audience participation: This is the part of the show where we ask, \u201cHow are you doing?\u201d"},"content":{"rendered":"\n
\"\"
Quarantine? Tedious. Saving on gourmet coffee by brewing it at home? Awesome. What this man is wearing from the waist down? Only he will ever know. (Photo: Gustavo Fring)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

So we\u2019re now\u2026 I don\u2019t know, more than several days into the quarantine. I guess it varies, depending on location and on what you consider to be the start of it \u2014 Birmingham\u2019s shelter-in-place went into effect March 24, which means your girl will have been sheltering in her own place for ten straight weeks as of tomorrow. Two and a half months into the quarantine, then.<\/p>\n\n\n\n

Is it getting tedious for you? It\u2019s getting kind of tedious for me.<\/p>\n\n\n\n

Still necessary. But tedious.<\/p>\n\n\n\n

I\u2019m not going to lie \u2014 there are a lot of things that have surprised-disappointed me. I honestly didn\u2019t think this level of restriction would last this long, because I guess I expected people to adhere to recommendations on account of, y\u2019know, VIRAL PANDEMIC, which I suppose was silly of me. And I\u2019ve been surprised recently at the number of people who are so unwilling to do simple things like wear masks \u2014 I mean, they are getting what they\u2019ve been asking for<\/em>, albeit with a couple of little changes, but I guess what they\u2019ve really been asking for is for things to go completely back to the way they were, which isn\u2019t going to happen any time soon or, realistically, possibly ever. And I suppose that was silly of me, too.<\/p>\n\n\n\n

But that\u2019s not what this post is about.<\/p>\n\n\n\n

The previous paragraph notwithstanding, I don\u2019t consider myself a Negative Nancy \u2014 I\u2019m more of a Realistic Rhoda, or maybe a Pragmatic Paula. I do, admittedly, have a tendency to start sentences with, \u201cNot to be a Negative Nancy\u2026\u201d and then lay down some Rhoda Rhealism. So this time, I\u2019m going with straight-up positivity in three things, just as a conversation starter, that have pleasantly<\/em> surprised me about the past months of quarantine.<\/p>\n\n\n\n

1. How smoothly clients have taken to the necessities of remote work<\/h2>\n\n\n\n

A lot of them had actually embraced many of the tech solutions that make remote work easy \u2014 cloud-based project management systems, tools like Google Docs for easy file sharing and management, Slack for communication. But even the ones who have been kind of forced into technology adoption by our current circumstances have embraced it pretty quickly, and largely without complaint. Hopefully, this is something they\u2019ll decide to keep up as an efficiency tool even after everyone\u2019s at the office again.<\/p>\n\n\n\n

(Also, my seventysomething parents successfully put together a family-wide Zoom call last weekend, so cheers to them for that, too.)<\/p>\n\n\n\n

2. How quickly people have adjusted to the new normal<\/h2>\n\n\n\n

Things were definitely stressful early on \u2014 as is to be expected. Having to abruptly move work, school, gym, mall, movie theater, and restaurants inside is enough of an adjustment in and of itself, even without a pandemic raging outside. And the people (even seasoned work-from-homers like myself) who were expressing various forms of distress were certainly within their rights to do so. But those expressions of distress are fewer and farther between \u2014 not because circumstances are better, certainly, because they aren\u2019t, not not because distressed people are being pressured into silence, but because people have had time to feel around and see how everything works, and to develop habits that also work within this new context.<\/p>\n\n\n\n

I\u2019ve also noticed people being a lot more patient and accommodating \u2014 and that might be even more surprising and gratifying. The appearance of a barking dog or pantsless toddler in the background of a Zoom call is now accepted as part of work-from-home life, and a parent who JUST CAN\u2019T with the sixth-grade math and the first-grade reading and the tests and the classes is met with more sympathy and less judgment. It hasn\u2019t necessarily gotten any easier, per se, but people have been more understanding about how not-easy it is, and that\u2019s nice to see.<\/p>\n\n\n\n

3. The amount of \u201cin these difficult times\u2026\u201d copy I haven\u2019t <\/em>been asked to write<\/h2>\n\n\n\n

To be clear: I\u2019m not trying to slam brands that have released \u201cin these difficult times\u201d messaging (although a little bit of added creativity wouldn\u2019t hurt), but I very much appreciate the ones that put a little more thought into coming up with something that really does come from the heart. Everything I\u2019ve been asked to write since this pandemic began \u2014 and pretty much all of it has included at least a passing reference to the pandemic, because it\u2019s not exactly something that\u2019s avoidable at the moment \u2014 has provided something of value. Information. Comfort. Entertainment. Something <\/em>beyond, \u201cHey, don\u2019t forget that we exist!\u201d Something that\u2019s about the people, not the brand.<\/p>\n\n\n\n

And, I mean, yeah, part of that is because I\u2019m just an awesome writer. But it\u2019s also because brands legitimately do understand that people need sincere, honest communication right now and not just sentiment. In these difficult times.<\/p>\n\n\n\n

Your turn.<\/h2>\n\n\n\n

So that\u2019s me. But I always get to do the talking here. (It\u2019s one of the benefits of the gig.) How are things going for you, now that the novelty of quarantine has worn off and we\u2019re stuck with the reality of it? Anything unexpected? Anything completely expected? Don\u2019t feel obliged to keep it positive, just because I did \u2014 this is a safe space, and your feeling are relevant.<\/p>\n\n\n\n

(Unless your feelings are, \u201cCaperton, we\u2019d love to see less navel-gazing and more ad-related content on this stupid blog.\u201d That\u2019s just hurtful.)<\/p>\n\n\n\n

(I\u2019m kidding. Unload, if you need to unload. That\u2019s what I\u2019m here for. That, and more ad-related, non-navel-gazing content in the future.)<\/p>\n","protected":false},"excerpt":{"rendered":"

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