{"id":671,"date":"2020-05-04T09:24:15","date_gmt":"2020-05-04T15:24:15","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=671"},"modified":"2020-05-04T09:24:15","modified_gmt":"2020-05-04T15:24:15","slug":"your-vaguely-advertising-adjacent-summer-reading-list","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/your-vaguely-advertising-adjacent-summer-reading-list\/","title":{"rendered":"Your vaguely advertising-adjacent summer reading list"},"content":{"rendered":"\n
\"\"
Be gentle, y’all.<\/figcaption><\/figure><\/div>\n\n\n\n

They say (you know, the infamous They) that readers make the best writers. Theoretically, readers who read about writing should be the best writers of all, right? (Realize that, as a truly exceptional writer and a compulsive reader, I am merely one data point.) There are a lot of ways to read about writing, though, and in the interest of writing-reading inspiration, I\u2019m doing something scary: I\u2019m baring my bookshelves for your perusal.<\/p>\n\n\n\n

This is serious, y\u2019all. Book preferences are subjective, sources of inspiration come in assorted levels of groundbreakingness and obscurity, and some of my nonfiction tastes are essentially the Ugg boots and pumpkin spice lattes of the literary world. I\u2019m pouring out my soul here, for your benefit, to produce my list, in no particular order, of Nine Vaguely Advertising-Adjacent Books to Read This Summer. So be gentle.<\/p>\n\n\n\n

(First, I have to mention Ogilvy on Advertising<\/em>, by David Ogilvy, he of Ogilvy & Mather. I have to mention it because it\u2019s a statutory requirement for ad people writing posts about ad books. There are, like, fines and jail time involved. But I think the book written by the man who\u2019s literally called the Father of Advertising is kind of a gimme, so this is also my list of Nine Non-Ogilvy<\/em> Books to Read This Summer.)<\/p>\n\n\n\n

Advertising Campaign Planning<\/em>, Jim Avery<\/h2>\n\n\n\n

Kidding-not-kidding. This was one of my first-ever textbooks when I started studying advertising at the University of Georgia (yes, it\u2019s an honest-to-dog college major), and I\u2019ve held onto it ever since. It might be a leeeeetle<\/em> outdated, being that it was published [hrumph]teen years ago, but I like having it around.<\/p>\n\n\n\n

The Tipping Point<\/em>, Malcolm Gladwell<\/h2>\n\n\n\n

Yeah, I know, Malcolm Gladwell, sooooo turn-of-the-century. But y\u2019all, this book remains legit. With me being a person whose job it is to communicate with people and get them to do stuff, this book is basically the psychology of what I do for a living. Targeting, memorable messaging, the importance of context \u2014 it\u2019s all there, and after two decades, it mostly holds up. (I mean, it basically foretold the rise of the social media influencer, which might be the kind of witchcraft the world doesn\u2019t need right now, but still.)<\/p>\n\n\n\n

The Creative Process Illustrated<\/em>, Glenn Griffin and Deborah Morrison<\/h2>\n\n\n\n

Shameful confession: Among all the tasks and activities I handle as a creative, coming up with Big Ideas is the one that challenges me the most. (I KNOW RIGHT?) (Y\u2019all, I\u2019m baring my freaking soul here.) This book, if nothing else, is comforting in providing the knowledge that some of the biggest big names in advertising are, from time to time, just as lost as I am. But it also provides inspiration from those same big names to actually redirect, refocus, relax, and come up with the goods, rather than just putting my head down on my desk and bemoaning the fact that I\u2019ll never be as clever as [FAMOUS ADVERTISING PERSON WHO\u2019S HONESTLY PROBABLY COME UP WITH JUST AS MANY SHITTY IDEAS AS I HAVE OVER THE COURSE OF THEIR CAREER]. And the drawings are fun.<\/p>\n\n\n\n

A Light in the Attic<\/em>, Shel Silverstein<\/h2>\n\n\n\n

I feel like I\u2019m going to end up with a number of kid-oriented books on this list, but the fact is, I started writing when I was a kid \u2014 like, literally, I wrote my first ad when I was six (and I got in trouble for it, because that wasn\u2019t what we were supposed to be doing) \u2014 and that started with all the great writers who showed me what could be done with words. That\u2019s one reason I keep this one (and many of its siblings) around well into my adulthood \u2014 Shel Silverstein is just a master at using words. Imagery, word choice, rhythm, all the mechanics, it\u2019s all there, the perfect gateway drug for writing.<\/p>\n\n\n\n

Building a StoryBrand<\/em>, Donald Miller<\/h2>\n\n\n\n

Caveat: I generally hesitate to recommend books that are accompanied by super-expensive workshops, but I\u2019ll make an exception here because I still got value out of the $9.99 Kindle version. I\u2019ll further caveat that there isn\u2019t anything in it that I didn\u2019t already know and that it\u2019s specifically aimed at people who aren\u2019t in the ad industry, and\u2026 I don\u2019t know, it was still helpful. As it articulates that knowledge about storytelling, and about focusing your messaging on your customer rather than your brand, it also collects and arranges it in a way that made me say, \u201cOh<\/em>.\u201d So yeah, if you\u2019re looking for an easy read with 101-level advertising knowledge and an \u201cOh<\/em>,\u201d this one is worth the time.<\/p>\n\n\n\n

Leaders Eat Last<\/em>, Simon Sinek<\/h2>\n\n\n\n

Not actually a book about creativity, strategy, or anything else directly pertinent to my career development, but it\u2019s still a book that I recommend to people in a lot of circumstances, whether or not you\u2019re in a formal position of leadership. I know the whole idea of \u201cservant leadership\u201d has gotten tossed around recently to the point of losing all meaning, but this book puts it back together. As creatives, we work in teams, and even though they might not always be traditional teams with designated leaders, you don\u2019t have to be The Actual Boss to create an environment in which people can feel inspired, trust the people they\u2019re with, and enjoy the work they do.<\/p>\n\n\n\n

Welcome to the Goddamn Ice Cube<\/em>, Blair Braverman<\/h2>\n\n\n\n

I got this book because of the title (of course), and I finished it because Blair Braverman is an entrancing storyteller. She\u2019s a writer who simultaneously makes me want to write and makes me want to give up writing \u2014 she\u2019s just that evocative. I think the fact that this is a memoir, and that the stories are (ostensibly) true, makes it that much more effective as inspiration for other ways to tell true stories. (She\u2019s also a dogsledder with a kennel of adorable huskies and the kind of hilarious Twitter feed the world needs right now, so be sure to check that out.)<\/p>\n\n\n\n

The Phantom Tollbooth<\/em>, Norton Juster<\/h2>\n\n\n\n

I warned you that there would be a few throwbacks on this list, and this was one of my favorite books in my tween years. And, hell, my thirtysomething years. It\u2019s an escapist romp, a celebration of all things punny (which is essentially my second language), and a book where possibly the most boring kid in the world ends up the hero who saves the Lands Beyond. It\u2019s an extremely smart book that trusts its young readers to be able to understand what\u2019s going on, and clearly it works (or at least it did for this reader, when she was young). It\u2019s a cleverness party, but it has heart, and if I were forced to choose a single book to recommend to people for the rest of my life, The Phantom Tollbooth<\/em> is it.<\/p>\n\n\n\n

Harold and the Purple Crayon<\/em>, Crockett Johnson<\/h2>\n\n\n\n

You think a book for ten-year-olds is a push? Try one meant for five-year-olds. I don\u2019t even care. It\u2019s about a kid (Harold) with a crayon (that\u2019s purple) and the worlds he creates and the adventures he has and the trouble he gets into with one purple line, and I don\u2019t know why it hits me in the feels, but it does. When asked to think about a book on creativity, it\u2019s the one that comes to mind every time. I\u2019m sure I sound like a crazy person.<\/p>\n\n\n\n

Lands Beyond<\/h2>\n\n\n\n

So there\u2019s my list of writing and creativity essentials \u2014 a literary to-do list or a cautionary tale, depending, I suppose, on what you think about me. Have you read any of these books? Do you have any of your own that get your creativity flowing? Tell me about it in comments. And if you don\u2019t \u2014 or if you\u2019re finding yourself creatively tapped out and stuck in the social-distancing doldrums with no end in sight \u2014 allow me to recommend Tollbooth<\/em>.<\/p>\n\n\n\n

There was once a boy named Milo who didn\u2019t know what to do with himself \u2014 not just sometimes, but always. When he was in school he longed to be out, and when he was out he longed to be in. On the way he thought about coming home, and coming home he thought about going. Wherever he was he wished he were somewhere else, and when he got there he wondered why he\u2019d bothered. Nothing really interested him \u2014 least of all the things that should have.<\/p>The Phantom Tollbooth<\/em>, Norton Juster<\/cite><\/blockquote>\n\n\n\n

Girl, same.<\/p>\n","protected":false},"excerpt":{"rendered":"

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