{"id":625,"date":"2020-04-13T09:49:48","date_gmt":"2020-04-13T15:49:48","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=625"},"modified":"2020-04-13T09:49:48","modified_gmt":"2020-04-13T15:49:48","slug":"the-queens-speech","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/","title":{"rendered":"The Queen\u2019s Speech"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2020\/04\/queen-elizabeth.jpg\" alt=\"\" class=\"wp-image-622\" width=\"400\" height=\"225\"\/><figcaption>This woman was an Army truck mechanic during World War II. A global crisis doesn&#8217;t phase her.<\/figcaption><\/figure><\/div>\n\n\n\n<p>In these difficult times\u2026<\/p>\n\n\n\n<p>I\u2019ve got nothing. Everyone else is starting all their copy with \u201cin these difficult times\u2026\u201d so I thought I\u2019d join in.<\/p>\n\n\n\n<p>Wait! I\u2019ve got one: In These Difficult Times, we\u2019re seeing a lot of messages of hope and comfort from different brands and people in different areas of leadership. A lot of them are effective at various levels \u2014 it\u2019s really refreshing how many communicators are recognizing that it\u2019s okay to sit this one out if they don\u2019t have anything to contribute, and the ones who do contribute contributions have been doing a pretty good job of staying encouraging, honest, relevant, and inoffensive.<\/p>\n\n\n\n<p>One recent corporate statement, though, really stood out to me. It wasn\u2019t slickly produced or smoothly acted, and it\u2019s not even a brand I have any real connection to, but something about it really hit home. So today\u2019s Caperton Gillett Creative Crisis Communication Award (CGCCCA) (which doesn\u2019t actually exist) goes to\u2026 Elizabeth the Second, by the Grace of God, of the United Kingdom of Great Britain and Northern Ireland and of Her other Realms and Territories Queen, Head of the Commonwealth, Defender of the Faith.<\/p>\n\n\n\n<p>(Sorry, I just love it. At my last agency, I insisted that my title be \u201cSenior Copywriter by the Grace of God,\u201d because YOU\u2019RE WELCOME, essentially.)<\/p>\n\n\n\n<p>Anyway, I\u2019m far from being a royalist, but this video from the queen of England hit me right in the feels.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&#039;We will succeed&#039;: Watch the Queen&#039;s speech on coronavirus in full\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/_d1YEkcbFwk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>What makes this video so moving?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It shows real people.<\/h2>\n\n\n\n<p>So many corporate videos (and, let\u2019s face it, that\u2019s what this kind of is) these days use stock footage or dramatically lit models to convey the brave but bedraggled spirit of our essential workers. And I realize that it can be hard to put your hands on an actual ICU nurse these days, and sometimes a model is all you\u2019ve got. But this? This none-too-artfully shot footage of healthcare workers and delivery people and volunteers going about their regular, taxing, nondramatic work? It\u2019s powerful. It\u2019s real. It\u2019s the world we live in, during a difficult time to live in it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s <em>about<\/em> real people.<\/h2>\n\n\n\n<p>\u201cI also want to thank those of you who are staying at home, thereby helping to protect the vulnerable and sparing many families the pain already felt by those who have lost loved ones.\u201d That\u2019s the thing. That\u2019s why the people who are staying home \u2014 some while losing money, some while testing familial bonds, some enduring things more difficult than that \u2014 are doing it. We\u2019re not supposed to stay home because we\u2019re being told to, or even to \u201cflatten the curve.\u201d We\u2019re supposed to do it to protect people. And while #StayHome and #FlattenTheCurve make better hashtags, stating the real purpose so clearly, putting the impact of this frustrating confinement right out there, makes the point in a way few other messaging strategies can. This is about people \u2014 us, vulnerable people, and people who have suffered loss. People.<\/p>\n\n\n\n<p>Also, \u201cI hope in the years to come, everyone will be able to take pride in how they responded to this challenge.\u201d That is an extremely English way of saying, \u201cSomeday, you\u2019re going to look back and regret all your bullshit.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s also about unity.<\/h2>\n\n\n\n<p>By characterizing the UK\u2019s COVID-19 response as a matter of \u201cnational spirit,\u201d the queen brings all citizens together through the one thing they have in common: citizenship. And she doesn\u2019t make it about exceptionalism, or uniqueness, or superiority \u2014 she makes it about compassion. \u201cBeing British\u201d becomes a matter of helping others, encouraging others, and just staying home \u2014 all positive, generous, other-centric things. A moment that could become jingoistic is instead inspiring. And of course that isn\u2019t enough to just eliminate any of the self-protective or straight-up bigoted tendencies some people have that put walls between us, but it places those tendencies outside of an acceptable frame. You can be an asshole, but if you are, you\u2019re not one of us.<\/p>\n\n\n\n<p>That message of unity is also something that can bring people together during this period of isolation \u2014 doing something for others, whether it\u2019s fetching groceries for a vulnerable neighbor or just staying home, can be a way of <em>feeling<\/em> closer to people when you can\u2019t actually <em>be<\/em> close to them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It doesn\u2019t make promises.<\/h2>\n\n\n\n<p>Because what promises could it make? We don\u2019t know when this is going to end. We don\u2019t know when effective treatments are going to become available. We don\u2019t know when we\u2019re going to be able to get back to our regular lives, or to what extent our new lives are going to resemble our regular lives anyway. The queen doesn\u2019t even drop any platitudes like \u201cWe\u2019re going to be okay,\u201d because we don\u2019t actually know that. All she says is, \u201cWhile we may have more still to endure, better days will return,\u201d because that, at least, is inevitable. We don\u2019t know how much more we\u2019ll have to endure, and we don\u2019t know <em>when<\/em> better days will return, but they will. Holding people\u2019s trust means not saying things you can\u2019t follow through on, and refraining from saying something encouraging but meaningless is a strong choice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cWe will meet again.\u201d<\/h2>\n\n\n\n<p>\u2026 No, shut up, <em>you\u2019re<\/em> crying.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Her dress is thoroughly memeable.<\/h2>\n\n\n\n<p>I also have to give Her Majesty props for <a href=\"https:\/\/www.boredpanda.com\/queen-green-screen-outfit-photoshop\" target=\"_blank\" rel=\"noreferrer noopener\">wearing chroma key green<\/a> in her video. In These Difficult Times, that\u2019s the kind of spirit-lifting gift a troubled nation really needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2020\/04\/three-wolf-moon-queen.jpg\" alt=\"\" class=\"wp-image-624\" width=\"525\" height=\"676\"\/><\/figure>\n\n\n\n<p>(I\u2019m sorry, Your Majesty. No disrespect intended.)<\/p>\n\n\n\n<p>So if you\u2019re feeling let down by the lack of unity and encouragement coming from our own heads of state, it\u2019s perfectly fine to borrow someone else\u2019s. And if you\u2019re looking to share some unity and encouragement of your own, this video is a great example to look to.<\/p>\n\n\n\n<p>Except maybe wear blue. Everyone looks good in blue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In these difficult times\u2026 I\u2019ve got nothing. Everyone else is starting all their copy with \u201cin these difficult times\u2026\u201d so I thought I\u2019d join in. Wait! I\u2019ve got one: In &hellip;<\/p>\n","protected":false},"author":1,"featured_media":622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[22,23,26],"class_list":["post-625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-c","tag-copywriting","tag-covid-19","tag-do-gooding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Queen\u2019s Speech - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/the-queens-speech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Queen\u2019s Speech - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"In these difficult times\u2026 I\u2019ve got nothing. Everyone else is starting all their copy with \u201cin these difficult times\u2026\u201d so I thought I\u2019d join in. Wait! I\u2019ve got one: In &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capertongillett.com\/blog\/the-queens-speech\/\" \/>\n<meta property=\"og:site_name\" content=\"Caperton Gillett | The Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capertongcreative\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/capertongcreative\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T15:49:48+00:00\" \/>\n<meta name=\"author\" content=\"Caper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CapeGCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/\"},\"author\":{\"name\":\"Caper\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\"},\"headline\":\"The Queen\u2019s Speech\",\"datePublished\":\"2020-04-13T15:49:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/\"},\"wordCount\":1046,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Copywriting\",\"COVID-19\",\"Do-gooding\"],\"articleSection\":[\"Creativity &amp;c.\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/\",\"name\":\"The Queen\u2019s Speech - Caperton Gillett | The Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-04-13T15:49:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-queens-speech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Queen\u2019s Speech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\",\"name\":\"Caperton Gillett | The Blog\",\"description\":\"A blog about advertising, copywriting, creativity &amp;c.\",\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\",\"name\":\"Caperton Gillett Creative\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-site-icon.png\",\"contentUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-site-icon.png\",\"width\":512,\"height\":512,\"caption\":\"Caperton Gillett Creative\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/capertongcreative\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/acgillett\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\",\"name\":\"Caper\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"caption\":\"Caper\"},\"sameAs\":[\"https:\\\/\\\/capertongillett.com\\\/blog\",\"https:\\\/\\\/www.facebook.com\\\/capertongcreative\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/acgillett\\\/\",\"https:\\\/\\\/x.com\\\/CapeGCreative\"],\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/author\\\/caper\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Queen\u2019s Speech - Caperton Gillett | The Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/","og_locale":"en_US","og_type":"article","og_title":"The Queen\u2019s Speech - Caperton Gillett | The Blog","og_description":"In these difficult times\u2026 I\u2019ve got nothing. Everyone else is starting all their copy with \u201cin these difficult times\u2026\u201d so I thought I\u2019d join in. Wait! I\u2019ve got one: In &hellip;","og_url":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/","og_site_name":"Caperton Gillett | The Blog","article_publisher":"https:\/\/www.facebook.com\/capertongcreative\/","article_author":"https:\/\/www.facebook.com\/capertongcreative","article_published_time":"2020-04-13T15:49:48+00:00","author":"Caper","twitter_card":"summary_large_image","twitter_creator":"@CapeGCreative","twitter_misc":{"Written by":"Caper","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/#article","isPartOf":{"@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/"},"author":{"name":"Caper","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/person\/a8b294ce5e33f2905e82f8435c3650c4"},"headline":"The Queen\u2019s Speech","datePublished":"2020-04-13T15:49:48+00:00","mainEntityOfPage":{"@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/"},"wordCount":1046,"commentCount":0,"publisher":{"@id":"https:\/\/capertongillett.com\/blog\/#organization"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/#primaryimage"},"thumbnailUrl":"","keywords":["Copywriting","COVID-19","Do-gooding"],"articleSection":["Creativity &amp;c."],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/capertongillett.com\/blog\/the-queens-speech\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/","url":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/","name":"The Queen\u2019s Speech - Caperton Gillett | The Blog","isPartOf":{"@id":"https:\/\/capertongillett.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/#primaryimage"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-04-13T15:49:48+00:00","breadcrumb":{"@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capertongillett.com\/blog\/the-queens-speech\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/capertongillett.com\/blog\/the-queens-speech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capertongillett.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Queen\u2019s Speech"}]},{"@type":"WebSite","@id":"https:\/\/capertongillett.com\/blog\/#website","url":"https:\/\/capertongillett.com\/blog\/","name":"Caperton Gillett | The Blog","description":"A blog about advertising, copywriting, creativity &amp;c.","publisher":{"@id":"https:\/\/capertongillett.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capertongillett.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/capertongillett.com\/blog\/#organization","name":"Caperton Gillett Creative","url":"https:\/\/capertongillett.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-site-icon.png","contentUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-site-icon.png","width":512,"height":512,"caption":"Caperton Gillett Creative"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/capertongcreative\/","https:\/\/www.linkedin.com\/in\/acgillett\/"]},{"@type":"Person","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/person\/a8b294ce5e33f2905e82f8435c3650c4","name":"Caper","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","caption":"Caper"},"sameAs":["https:\/\/capertongillett.com\/blog","https:\/\/www.facebook.com\/capertongcreative","https:\/\/www.linkedin.com\/in\/acgillett\/","https:\/\/x.com\/CapeGCreative"],"url":"https:\/\/capertongillett.com\/blog\/author\/caper\/"}]}},"_links":{"self":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/comments?post=625"}],"version-history":[{"count":0,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/categories?post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/tags?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}