{"id":4336,"date":"2026-10-24T19:42:35","date_gmt":"2026-10-25T00:42:35","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=4336"},"modified":"2026-10-24T19:42:36","modified_gmt":"2026-10-25T00:42:36","slug":"welcome-back-to-the-vaabc-pattern-recognition-13-21","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/welcome-back-to-the-vaabc-pattern-recognition-13-21\/","title":{"rendered":"Welcome Back to the CGC VAABC: Pattern Recognition, Chapters 13-21"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">That\u2019s right, bookworms, it\u2019s time once again for the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC). Last month, we were introduced to our heroine, Cayce Pollard, and mysterious people and film clips and missions. (<a href=\"https:\/\/capertongillett.com\/blog\/welcome-to-the-cgc-vaabc-pattern-recognition-chapters-1-12\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revisit our previous VAABC post<\/a> for a refresher if you need it.) This month, in chapters 13-21, we jaunt to Tokyo to catfish some poor, defenseless nerd, Onward!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Okay, what happened here?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In chapters 13-21, we follow Cayce to Tokyo, where she and her footage-freak friends catfish a sad basement dweller to get him to give up some goods, she gets (attemptedly) mugged, and we learn some stuff about her dad. If you need a refresher before you\u2019re ready to discuss, I\u2019ve got your recap right here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"claps-toggle-text\" style=\"--collapse-hf:50px;--collapse-ht:1px;\" data-title=\"The Aforementioned Recap\" data-swaptitle=\"Read less\" data-icon=\"&#9660;\" data-swapicon=\"&#9650;\" data-ht=\"1px\" data-hf=\"50px\" data-above=\"0\"><div class=\"claps-text-inner claps-text-toggle-collapsed\">We open the chapter on a first-class British Airways flight to Narita, with Cayce, her fancy new iBook, and her bottomless credit card, all courtesy of Big Ant. She also has a CD-ROM (aww\u2026) of the entirety of F:F:F and a hard drive full of clips and edits, which she watches until she falls asleep. When she awakes, she travels to Tokyo and even more Blue Ant-provided luxury.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then it\u2019s catfishing time. She has to print out \u201cKeiko\u201d\u2019s photo in the business lounge and get a full-body image makeover to look more like someone who\u2019d be Keiko\u2019s \u201cfriend from the California.\u201d And then she meets the guy in person and feels guilty, because he is clearly a sad and lonely guy who is totally bought into the Keiko situation that was fully orchestrated to do what she now does, which is take advantage of him. Which works. In exchange for the inscribed photo, Taki provides a numerical watermark he\u2019s discerned from one of the clips. And after they part ways, he, in his besottedness, emailed \u201cKeiko\u201d a map with 135 more numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also after they part ways, Cayce is attacked on the street by some Italian guys, fights them, and is able to escape with the help of our friend Boone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also learn Cayce\u2019s father disappeared from Manhattan on 9\/11. Not <em>in<\/em> 9\/11, just <em>on<\/em> it, which is a whole thing we\u2019ll talk about below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When they return to New York, Bigend is there to pick them up, and to pump them for information about their trip, which Boone provides\u2026 technically, if you don\u2019t count all the parts he leaves out. She returns to her friend Damien\u2019s apartment to discover her friend Damien there, with his girlfriend who doesn\u2019t like Cayce. He invites her to stay anyway, and she does, and reads another EVP-conspiracy-theory email from her mother before going to sleep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s the end of Chapter 21.<\/div><\/div>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Initial thoughts<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/book-and-dog.jpg\" alt=\"Photo of a paperback book, \u201cPattern Recognition\u201d by William Gibson, sitting halfway propped up against the back of a sleeping dog \u2014 a white dachshund mix with black ears and a black spot on its head. The dog is lying on a beige sofa, halfway on a striped throw pillow and a gray throw blanket. The book has small, brightly-colored Post-It tabs sticking out from the side and top.\" class=\"wp-image-4342\" style=\"width:auto;height:320px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/book-and-dog.jpg 640w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/book-and-dog-240x300.jpg 240w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/book-and-dog-192x240.jpg 192w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">1. I don\u2019t remember if they keep up the Keiko thing with Taki after they get the goods, and\u2026 y\u2019all, if they don\u2019t keep the ruse going until \u201cKeiko\u201d\u2019s natural death, that poor, gullible guy is going to be heartbroken, and it\u2019s going to be their fault.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Another moment of \u201caww, retro\u201d with the CD-ROM and the looking for a data port at the hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Fun fact: The black version of the Buzz Rickson\u2019s MA-1 didn\u2019t actually exist when the book came out. They only started making one in response to reader demand. A book invented a product which the market willed into existence. Cayce would be appalled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. If they didn\u2019t cost $750, I would totally buy one, if only for the whole thing in #3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The thoughts that came up after the initial thoughts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So, her dad. And 9\/11.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We got little snippets of Cayce\u2019s father, Win, in the previous chapters \u2014 \u201cHe took a duck in the face at 250 knots\u201d \u2014 but with no indication of his significance to the story. Now we get it, and boy howdy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The backstory, courtesy of Chapter 15, was that her father, Win \u2014 a former Cold War security guy, then living in Tennessee \u2014 came to Manhattan, and Cayce and her mom hadn\u2019t even known he was in town when he arrived for reasons unknown, staying in a hotel he never otherwise stayed at, leaving on the morning of 9\/11 for a destination unknown, and might that destination have been the Twin Towers when they fell? Unknown. Cayce, for her part, was in SoHo at the time and watched the Towers burn through the window of a friend\u2019s studio. And it can be easy to forget, with Gibson\u2019s writing being timeless and all, that thiis book was set barely a year later. So we can look back on Cayce in the past fifteen chapters and re-examine her in the context of intense trauma so real she can still taste it in the back of her throat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Whole lotta manipulation<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/cd-rom-book.jpg\" alt=\"Photo of part of a page of a book, which is lying on a gray blanket next to the very edge of a dog\u2019s head \u2014 all you can see is part of a white muzzle and black ear and mask. The page is slightly yellow and very loved, and the book has small, brightly-colored Post-It tabs sticking out from the side and top. On the page we\u2019re looking at, a purple tab is stuck below the word \u201cCD-ROM.\u201d\" class=\"wp-image-4344\" style=\"width:auto;height:360px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/cd-rom-book.jpg 640w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/cd-rom-book-240x300.jpg 240w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/cd-rom-book-192x240.jpg 192w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">You see, children, once upon a time, there was a thing called <em>physical media<\/em>&#8230;<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This range of chapters takes catfishing to Bassmaster levels. Establishing a deep relationship, photoshopping out the epicanthal folds of an actual person, having that poor hotel employee write God knows what (plus a heart) on the photo, Cayce enduring a full-on, full-body makeover <em>including<\/em> shopping trip to successfully portray Person Who Could Be Friends With This Person We Made Up. It went from them doing something shady to her becoming something completely manufactured \u2014 the kind of person she always detested \u2014 for the purpose of deceiving an innocent, unsuspecting man to achieve their goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And like I said above, they\u2019re now on the hook for everything that happens with Taki\u2019s emotional state once they\u2019re through this whole thing. If Keiko just vanishes and he crashes out because an emotional pillar in his life has just disappeared, they\u2019re on the hook. Will we, as we continue to read, decide it was worth it? And while I hate tying it in to our industry when this is merely a <em>vaguely adjacent<\/em> book club, I can\u2019t deny the implications it has for our own work, and the lengths we go to\u2026 <em>frame things in the most flattering light<\/em> for the purpose of achieving our goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this point in the book, we\u2019ve got two mysteries starring mysterious actors \u2014 is the filmmaker releasing those clips for fun or profit? Is Cayce\u2019s father dead, or did he opportunistically use a tragedy as a cover to put the <em>dad<\/em> in <em>skedaddle<\/em>? And the only people we know actually <em>are<\/em> lying liars are our protagonist and her friends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So, I gotta wonder\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing, really. Just continuing to mull over the whole thing with poor Taki and Keiko. Was it ethical? Was it moral? Did the ends, such as we understand them, justify the means? If not, what kind of ends <em>would<\/em> it take to justify those means? <em>Don\u2019t tell me I have to just read the rest of the book, I lack patience.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Next up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Staying in one place? Screw you, Cayce has work to do. So we\u2019re going back to London. We\u2019re reading chapters 22-32, which is rather a chunk but we get five weeks to do it \u2014 we\u2019re regrouping to discuss on Thursday, November 19. So, I\u2019ll see you here, then. In the meantime, our current chapters: What\u2019s the closest you\u2019ve ever come to catfishing someone? I know some of y\u2019all have walked that line. And, on a more serious note, if you\u2019re in advertising\/marketing\/etc., what precautions, if any, do you take to avoid crossing that line professionally? Let\u2019s discuss in comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That\u2019s right, bookworms, it\u2019s time once again for the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC). Last month, we were introduced to our heroine, Cayce Pollard, and mysterious &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[114,28,35,50],"class_list":["post-4336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-c","tag-cgc-vaabc","tag-egomania","tag-fun-stuff","tag-literature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Welcome Back to the CGC VAABC: Pattern Recognition, Chapters 13-21 - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/welcome-back-to-the-vaabc-pattern-recognition-13-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome Back to the CGC VAABC: Pattern Recognition, Chapters 13-21 - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"That\u2019s right, bookworms, it\u2019s time once again for the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC). Last month, we were introduced to our heroine, Cayce Pollard, and mysterious &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capertongillett.com\/blog\/welcome-back-to-the-vaabc-pattern-recognition-13-21\/\" \/>\n<meta property=\"og:site_name\" content=\"Caperton Gillett | The Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capertongcreative\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/capertongcreative\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-25T00:42:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-25T00:42:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/10\/book-and-dog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CapeGCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/\"},\"author\":{\"name\":\"Caper\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\"},\"headline\":\"Welcome Back to the CGC VAABC: Pattern Recognition, Chapters 13-21\",\"datePublished\":\"2026-10-25T00:42:35+00:00\",\"dateModified\":\"2026-10-25T00:42:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/\"},\"wordCount\":1276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/book-and-dog.jpg\",\"keywords\":[\"CGC VAABC\",\"Egomania\",\"Fun stuff\",\"Literature\"],\"articleSection\":[\"Creativity &amp;c.\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/\",\"name\":\"Welcome Back to the CGC VAABC: Pattern Recognition, Chapters 13-21 - Caperton Gillett | The Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/book-and-dog.jpg\",\"datePublished\":\"2026-10-25T00:42:35+00:00\",\"dateModified\":\"2026-10-25T00:42:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/welcome-back-to-the-vaabc-pattern-recognition-13-21\\\/#primaryimage\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/book-and-dog.jpg\",\"contentUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/book-and-dog.jpg\",\"width\":640,\"height\":800,\"caption\":\"Photo of a paperback book, \u201cPattern Recognition\u201d by William Gibson, sitting halfway propped up against the back of a sleeping dog \u2014 a white dachshund mix with black ears and a black spot on its head. 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