{"id":4229,"date":"2026-08-25T09:20:43","date_gmt":"2026-08-25T14:20:43","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=4229"},"modified":"2026-08-25T09:20:43","modified_gmt":"2026-08-25T14:20:43","slug":"introducing-the-cgc-vaabc","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/introducing-the-cgc-vaabc\/","title":{"rendered":"Introducing the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Do you wanna do a book club?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019mon, let\u2019s go and read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together. Fun stuff. Books that are (as suggested by the name of the club) vaguely advertising-adjacent, but not educational or insightful to Improve Ourselves \u2014 fictional, to Entertain Ourselves. Underrated, says I, in our industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The book of choice for our inaugural Club: <a href=\"https:\/\/www.goodreads.com\/book\/show\/852565\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pattern Recognition<\/em>, by William Gibson<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why this one?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1000\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/08\/pattern-recognition.jpg\" alt=\"Cover of the book \u201cPattern Recognition,\u201d by William Gibson. It looks like a patchwork of rectangels in different textures and shades of green, and part of the blurred face of a woman with her eyes closed, and the capital letter T. The name of the author, William Gibson, is in all caps in white, typewriter-looking font. Below that is the title of the book, \u201cPattern Recognition,\u201d and the words \u201ca novel.\u201d Above the author\u2019s name are the words \u201cThe New York Times Bestseller,\u201d and down the right side are blurbs from reviews \u2014 \u201cA masterful performance,\u201d from the Chicago Tribune, and \u201cOne of the first authentic and vital novels of the twenty-first century,\u201d from The Washington Post Book World.\" class=\"wp-image-4227\" style=\"width:auto;height:320px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/08\/pattern-recognition.jpg 620w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/08\/pattern-recognition-186x300.jpg 186w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/08\/pattern-recognition-149x240.jpg 149w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-element-caption\">(<em><a href=\"https:\/\/www.penguinrandomhouse.com\/books\/289017\/pattern-recognition-by-william-gibson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Penguin Random House<\/a><\/em>)<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Why <em>Pattern Recognition?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I like it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am, of course, someone who\u2019s been making ads literally since I was in elementary school, so it\u2019s natural (I think, anyone) that <em>Pattern Recognition<\/em> was my gateway drug to William Gibson. It centers around a woman who\u2019s basically allergic to branding, sent on a mission by the owner of a marketing firm. It\u2019s all right there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The book is far more than just the advertising angle, of course, and I also enjoy the fact that Gibson himself basically takes speculative fiction into the realm of technology prophecy. Some of the books he\u2019s written that were mad futuristic at the time now read as basically contemporary, until one of the few things pops up that he didn\u2019t actually predict correctly, and you\u2019re briefly confused until you remember the book was written in, like, 1996. (Not this one. This one was 2003.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Give me a nutshell. No spoilers.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Like I said, the main character, Cayce Pollard, is more or less allergic to branding, making life difficult but also making her an effective marketing consultant. She gets called in to judge a proposed logo for a shoe brand, and although that engagement is only patchily successful, the founder of of the marketing firm that hired her, Hubertus Bigend, engages her for a different mission: tracking down the source of a mysterious series of film clips that have entranced sections of the internet. And it only gets more interesting and exciting from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This book has everything: mystery, intrigue, global travel, a missing dad, Russian mob violence, Cold War resonance, and (of course) then-futuristic technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Okay, I\u2019m game. How are we doing this?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Casually. Reading along together, and talking about it \u2014 here, and\/or on LinkedIn (however it ends up working out). No Google Meets, formal reading guides, or discussion questions, unless y\u2019all decide you want those things \u2014 I am, above all, accommodating. Just talking about things and themes that jump out at us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re starting with chapters 1-12. Don\u2019t worry if it sounds like a lot \u2014 the chapters are short, and you\u2019ll have a month to read them. So if you\u2019re in, get to reading, and watch this space for our first discussion post September 24.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questions? Comments? Requests? Drop \u2018em in comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you wanna do a book club? C\u2019mon, let\u2019s go and read. Together. Fun stuff. Books that are (as suggested by the name of the club) vaguely advertising-adjacent, but not &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[114,35,50],"class_list":["post-4229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-c","tag-cgc-vaabc","tag-fun-stuff","tag-literature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC) - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/introducing-the-cgc-vaabc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC) - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"Do you wanna do a book club? C\u2019mon, let\u2019s go and read. Together. Fun stuff. Books that are (as suggested by the name of the club) vaguely advertising-adjacent, but not &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capertongillett.com\/blog\/introducing-the-cgc-vaabc\/\" \/>\n<meta property=\"og:site_name\" content=\"Caperton Gillett | The Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capertongcreative\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/capertongcreative\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-25T14:20:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2026\/08\/pattern-recognition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CapeGCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/\"},\"author\":{\"name\":\"Caper\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\"},\"headline\":\"Introducing the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC)\",\"datePublished\":\"2026-08-25T14:20:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/\"},\"wordCount\":466,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pattern-recognition.jpg\",\"keywords\":[\"CGC VAABC\",\"Fun stuff\",\"Literature\"],\"articleSection\":[\"Creativity &amp;c.\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/\",\"name\":\"Introducing the Caperton Gillett Creative Vaguely Advertising-Adjacent Book Club (CGC VAABC) - Caperton Gillett | The Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pattern-recognition.jpg\",\"datePublished\":\"2026-08-25T14:20:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/introducing-the-cgc-vaabc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pattern-recognition.jpg\",\"contentUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pattern-recognition.jpg\",\"width\":620,\"height\":1000,\"caption\":\"Cover of the book \u201cPattern Recognition,\u201d by William Gibson. 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