{"id":419,"date":"2020-01-27T10:41:34","date_gmt":"2020-01-27T16:41:34","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=419"},"modified":"2020-01-27T10:41:34","modified_gmt":"2020-01-27T16:41:34","slug":"what-dues-paying-isnt","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/what-dues-paying-isnt\/","title":{"rendered":"Dear Baby Creatives: What dues-paying isn\u2019t"},"content":{"rendered":"\n
\"\"
#DealWithIt. (Except don’t.) (Credit: AMC)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Dear Baby Creatives,<\/p>\n\n\n\n

Last week, we looked at the general concept of dues-paying for ad industry newbies and why, in the end, you should take a deep breath and suck it up as the reasonable cost of getting your career off the ground. It\u2019s just how things work. It\u2019ll pass. Breathe. Inhale for a count of four, exhale for a count of eight, and get on with your mind-numbing gruntwork.\u00a0<\/p>\n\n\n\n

I also mentioned, however, that not everything falls into the category of \u201cdues.\u201d Unfortunately, office noobs can sometimes be subjected to serious violations under the guise of \u201cdues paying,\u201d when really, what they\u2019re experiencing is hazing, harassment, or abuse. So here are a few things that aren\u2019t<\/em> dues, and that you shouldn\u2019t have to, and don\u2019t have to, put up with.<\/p>\n\n\n\n

Illegal labor practices<\/h2>\n\n\n\n

I am not a lawyer, so I\u2019m not going to go deep into this, but know that if you suspect your employment situation is legally noncompliant, it\u2019s worth looking into. You may find out that fetching coffee really is within the bounds of labor law, or you may find out that your uncompensated internship isn\u2019t. Give it a Google, at least. At home. On your own time.<\/p>\n\n\n\n

Physical or emotional abuse<\/h2>\n\n\n\n

Maybe it should be obvious, but to some people, it isn\u2019t, so: No one gets to put their hands on you. And no one gets to call you names, impugn your general worthiness as a human, or vent their frustration about their impending divorce on you. If you screw up, you should be prepared to take it with grace, because you screwed up. But we\u2019re talking about outside voices used inside, maybe an f-bomb or two, max<\/em>, in addition to (of course) fixing your screwup \u2014 not being harangued at length and\/or handled bodily.<\/p>\n\n\n\n

Being asked to do illegal or unethical things<\/h2>\n\n\n\n

You might be asked to do boring, tedious, or frustrating things because you\u2019re the new kid. But if you\u2019re being asked to do illegal or unethical things just because you\u2019re inexperienced and might not actually realize they\u2019re illegal or unethical, that\u2019s unacceptable. Any time words like \u201cprobably won\u2019t get caught\u201d start getting thrown around, you know you\u2019re in a bad place.<\/p>\n\n\n\n

I have, on a couple of occasions, found myself asked to do something I found to be wrong \u2014 \u201cborrow\u201d an idea from someone else (beyond the usual \u201csteal like an artist\u201d standards), use licensed assets with the assumption that no one\u2019s likely to find out, or make claims in copy that couldn\u2019t be backed up. A couple of those times, it got to the point where I straight-up said, \u201cI\u2019m not going to do that, but here\u2019s what we can do instead,\u201d and my position was respected. It\u2019s hard to pull that off as the new kid, but it\u2019s worth the attempt. <\/p>\n\n\n\n

It\u2019s easy to say \u201cif they fire you for refusing, you\u2019re better off not working for them anyway\u201d \u2014 personal ethics don\u2019t pay the rent. But this is a case where it\u2019s legit. An agency that will ask you to break the law and then fire you for not doing so is accustomed to working that way and will<\/em> end up sued sooner or later. You don\u2019t want your reputation to be a part of that.<\/p>\n\n\n\n

Sexual harassment<\/h2>\n\n\n\n

Things can get spicy in an ad agency \u2014 you\u2019re working in a creative field with creative (and sometimes, let\u2019s admit, self-consciously zany) people, and it\u2019s to be expected that when people open up their brains to the creative process, some less-than-appropriate things can fall out. But that\u2019s a tendency, not a rule. And more than that, it\u2019s not an excuse to act like one\u2019s colleagues aren\u2019t human beings worthy of dignity and respect just because one saw Jon Hamm pretend to do it for seven seasons on AMC.<\/p>\n\n\n\n

There\u2019s less than appropriate<\/em>, and there\u2019s hostile work environment<\/em>. If you feel like any kind of sexually charged ideation is starting to get gratuitous, and especially<\/em> if things are being aimed directly at you, it\u2019s okay to speak up. And if you don\u2019t feel comfortable speaking up \u2014 which is reasonable \u2014 talk to your creative director, or someone else in the agency you feel comfortable around.<\/p>\n\n\n\n

Racism, homophobia, and any other kind of bigotry<\/h2>\n\n\n\n

Similarly, you may encounter people who use the rather liberal creative environment as an excuse to say all the stuff they can\u2019t get away with on Twitter (or, on occasion, who sincerely do lack the self-awareness to know better). if other offensive content arises, it\u2019s okay to speak up. I have found myself in a concepting meeting saying, \u201cI\u2019m really not comfortable with that word,\u201d and it got reeeeal quiet for a minute, and then everyone acknowledged it and moved on \u2014 and afterward, a colleague quietly thanked me for speaking up when she\u2019d been uncomfortable doing so. (And Then The Whole Restaurant Started Clapping. No, for serious, this really happened.) Or again, if you don\u2019t want to say something during the moment, talk to your CD.<\/p>\n\n\n\n

Pressure to use substances you don\u2019t like to use<\/h2>\n\n\n\n

Much of the advertising industry\u2019s activity is fueled by vodka. (The black-rimmed-glasses-and-Converse crowd also appears drawn to Negronis at the moment.) But that doesn\u2019t mean you\u2019re obliged to fuel yourself thusly. It\u2019s good to socialize and bond with your colleagues, and that might mean going to a bar, but it doesn\u2019t mean you\u2019re obliged to join in a round of shots or, I don\u2019t know, a rail of coke, or whatever the kids are doing these days. And you shouldn\u2019t have to be ashamed of it \u2014 \u201cThanks, but I don\u2019t drink\u201d is fine and should be enough to get people off your back. Some may advise you to just get a club soda with lime and pretend there\u2019s booze in it, but I say screw that. Your colleagues should respect your position without you having to deploy decoy cocktails like your choices in that area are something to be ashamed of.<\/p>\n\n\n\n

(I do recognize that the tendency for ad professionals to get their creative juices flowing with the help of Creative Juice can make things hard for people with, for instance, substance problems, who may have trouble just being around such substances. I sincerely hate that for you. You should talk to your \u2014 okay, you get it.)<\/p>\n\n\n\n

Threats to your personal safety<\/h2>\n\n\n\n

Sometimes, we work long hours and late nights. Sometimes, we go to shoots in parts of town that aren\u2019t the greatest. Strength in numbers and common sense are key. Not key? Working you to the point of physical exhaustion. Leaving you by yourself in a strange place to make your own way home, leaving you behind to lock up after a late-night concepting session, or anything else that makes you vulnerable to any kind of damage \u2014 that\u2019s not something you have to put up with.<\/p>\n\n\n\n

This ain\u2019t Mad Men, is my point.<\/h2>\n\n\n\n

The advertising industry is subject to a lot of stereotypes, many of which are true, many of which aren\u2019t. Many of them used to be true, but the industry really is evolving to keep up with the times. If your agency is subjecting you to harmful or antiquated treatment and saying it\u2019s just how the industry works, they\u2019re wrong. And\/or lying. I\u2019ve worked with plenty of agencies that are great working environments for their employees (and some that kind of suck but at least aren\u2019t abusive). Be prepared to work hard, be prepared to do things that aren\u2019t glitteringly inspiring, but don\u2019t be prepared to suck up maltreatment and pretend you\u2019re just building character. Character can be built without physical or emotional scars, and you deserve that. <\/p>\n\n\n\n

Welcome to advertising, noob.<\/p>\n\n\n\n

XOXO,<\/p>\n\n\n\n

Caperton<\/p>\n\n\n\n

Former baby copywriter, now wildly successful in the industry<\/p>\n","protected":false},"excerpt":{"rendered":"

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