{"id":3942,"date":"2026-01-23T15:22:30","date_gmt":"2026-01-23T21:22:30","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3942"},"modified":"2026-01-23T15:22:30","modified_gmt":"2026-01-23T21:22:30","slug":"happy-friday-this-italian-commercial-is-bonkers","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/happy-friday-this-italian-commercial-is-bonkers\/","title":{"rendered":"Happy Friday, this Italian commercial is bonkers."},"content":{"rendered":"\n<p>Ads I Wish I\u2019d Ever Been Drunk Enough to Make?<\/p>\n\n\n\n<p>Happy Friday, here\u2019s an absolutely batshit Italian commercial for Italian breakfast snack Buond\u00ec Motta from 2017.<\/p>\n\n\n\n<p>Do you have to speak Italian to appreciate it? Nah. You just need to know the little girl with the little bow in her hair has asked for a light but inviting breakfast that can combine her desire for lightness and delicacy, and her perfect mother in her perfect pearls arranging a perfect breakfast in a beautiful garden insists that kind of breakfast doesn\u2019t exist. \u201cMight an asteroid hit me if it does!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Buond\u00ec Motta - Meteorite - Spot 2017\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/mm0vf7gjq4k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Apparently, <a href=\"https:\/\/mashable.com\/article\/motta-buondi-tv-ad-commercial-italy-asteroid\" target=\"_blank\" rel=\"noreferrer noopener\">this ad has been mad wicked controversial<\/a>, which is a mystery to me because I see nothing to be controversial about. The ad totally is what it is. There\u2019s no available controversy in an absurdist ad that has no other message than \u201cthis product exists,\u201d in the most ridiculous way possible. \u201cThe ad went too far!\u201d No shit, Brenda. \u201cNobody, not even someone with a great sense of irony, could smile at the mother burned down by the asteroid.\u201d Citation needed.<\/p>\n\n\n\n<p>Alessandro Orlandi, CD at Saatchi&amp;Saatchi (natch), said in an interview that Motta wanted to \u201crail against the idea of family that\u2019s been shown on TV so far.\u201d Sure, Ale. Or maybe you just thought an unrealistically perfect family would be funnier to blow up with an asteroid than a more real-to-life family. But I get it \u2014 I, too, have been forced to come up with deep-sounding rationales for ads that were 100% just a blast to make. (Pun not intended, but it\u2019s staying.)<\/p>\n\n\n\n<p>Anyway, if you hated that one, <a href=\"https:\/\/youtu.be\/Ji1zPk_N58A?si=1yK0WCqD_7Kka4V_&amp;t=16\" target=\"_blank\" rel=\"noreferrer noopener\">you\u2019re going to love the sequel<\/a>.<\/p>\n\n\n\n<p>Happy Friday!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ads I Wish I\u2019d Ever Been Drunk Enough to Make? Happy Friday, here\u2019s an absolutely batshit Italian commercial for Italian breakfast snack Buond\u00ec Motta from 2017. Do you have to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10,35,72],"class_list":["post-3942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-irl","tag-ads-i-wish-id-made","tag-fun-stuff","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy Friday, this Italian commercial is bonkers. - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/happy-friday-this-italian-commercial-is-bonkers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Friday, this Italian commercial is bonkers. - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"Ads I Wish I\u2019d Ever Been Drunk Enough to Make? 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