{"id":3858,"date":"2025-11-21T15:36:10","date_gmt":"2025-11-21T21:36:10","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3858"},"modified":"2025-11-21T15:36:11","modified_gmt":"2025-11-21T21:36:11","slug":"podcasts-i-do-listen-to-because-im-capable-of-doing-so","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/podcasts-i-do-listen-to-because-im-capable-of-doing-so\/","title":{"rendered":"Podcasts I do listen to because I\u2019m capable of doing so"},"content":{"rendered":"
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\"Photo
Fig. 1.<\/em> Podcast-acquired marketing knowledge<\/figcaption><\/figure>\n<\/div>\n\n\n

In general, I don\u2019t listen to podcasts. Or rather, I can\u2019t<\/em> listen to podcasts.<\/p>\n\n\n\n

It\u2019s not that I can\u2019t hear<\/em> them. I just have a condition called ADP \u2014 auditory processing disorder \u2014 that means my brain struggles to take the things I hear and store them away as actual, usable information.<\/p>\n\n\n\n

I accommodate this by, like, generally consuming things that aren\u2019t podcasts. The only fly in that otherwise-effective ointment is that \u201cToday we sit down with\u2026\u201d podcasts appear to be the current industry informational standard, and that they are, bizarrely, specifically being used as a hiring factor. As in, I\u2019ve filled out numerous job applications that include the question, \u201cWhat podcasts do you listen to?\u201d and they weren\u2019t talking about Fantasy Fangirls<\/em>. And the answer \u201cnone\u201d doesn\u2019t exactly make one look dedicated to one\u2019s craft.<\/p>\n\n\n\n

So, yeah, the gatekeeping thing is weird and maybe needs to stop, and\/or I\u2019d love to see our industry offer a greater diversity of podcasts. But there are<\/em> podcasts I can<\/em> listen to and process. They mostly aren\u2019t marketing-related, unfortunately, but they do all share a more contextual, human-centric format that helps my brain, in all its malfunctioning glory, better do its job. Thus, AMA about World War II history or cannibal-related caselaw.<\/p>\n\n\n\n

So this is what I\u2019m listening to, if you\u2019re ever looking for an alternative to \u201cToday we sit down with\u2026\u201d or if you\u2019re curious about whether cannibalism is legal. (Spoiler alert: only under specific circumstances.)<\/p>\n\n\n\n

Who Did What Now<\/a> (Katie Charlwood)<\/h2>\n\n\n\n

The Who Did What Now<\/em> history podcast is fun, thorough, and informative, featuring perky delivery and sometimes-stabbing commentary delivered with an endearing Scottirish accent. I will note that Katie\u2019s content ranges from fun stuff like the story of burlesque icon Lili St. Cyr to informative stuff like the life of abolitionist John Brown to her current multi-part series about concentration camps, so definitely take note of episode titles to know whether you\u2019re going to be hearing about Josephine Baker or Irma Grese, the Hyena of Auschwitz.<\/p>\n\n\n\n

Anyway, the more narrative style and personable delivery sneak in through a different part of my brain so I can\u2019t help learnin\u2019 stuff.<\/p>\n\n\n\n

Also:<\/em> Kaz Rowe<\/a> on YouTube<\/p>\n\n\n\n

Rebuttal<\/a> (Reb Masel)<\/h2>\n\n\n\n

If you\u2019re familiar with Reb\u2019s \u201cReading Iconic Court Transcripts,\u201d know that she dials the blas\u00e9, Gen-Z valley girl persona back from an 11 to around a 4 for purposes of Rebuttal<\/em>. She\u2019s a practicing attorney talking about caselaw vis-\u00e0-vis subjects like the legal implications of a drunken jury, but she also dials the persona down to 0 for subjects like Kalief Browder and detentions at Guantanamo Bay. And so my brain actually does absorb information like, for instance, specifics around the Miranda warning if you\u2019re ever arrested.\u00a0<\/p>\n\n\n\n

Also:<\/em> Strict Scrutiny<\/a>, for Supreme Court goings-on, and LegalEagle<\/a> on YouTube, for contemporary cases and issues<\/p>\n\n\n\n

One Quick Question<\/a> (Infomedia)<\/h2>\n\n\n\n

Birmingham agency Infomedia\u2019s One Quick Question<\/em> is pretty much the only marketing podcast I\u2019ve found that does work for my brain because it has that personable, personal narrative and delivery and because it is, in fact, quick (relative to a lot of other blogs), coming in at around a half-hour, giving my brain less information to contend with. Theoretically, subjects like email marketing and SEO should be dry as toast, but the Infomedia team manage to make them accessible to my brain.<\/p>\n\n\n\n

Also:<\/em> If there were a lot of other podcasts like this, I wouldn\u2019t be writing an entire post about not being able to listen to marketing podcasts.<\/p>\n\n\n\n

Under the Influence<\/a> (Terry O\u2019Reilly\/CBC)<\/h2>\n\n\n
\n
\"A
Fig. 2.<\/em> Encyclopedic knowledge of 1930s burlesque, qualified immunity, romantasy authors, national security, and keeping a baked cheesecake from cracking in the oven<\/figcaption><\/figure>\n<\/div>\n\n\n

I don\u2019t look at Under the Influence<\/em> as a \u201cmarketing podcast\u201d in the sense of the podcasts that teach you about strategy and developments in marketing and whatnot, because it\u2019s more educational storytime than incisive commentary on current industry developments. That doesn\u2019t mean it isn\u2019t, as I said, educational \u2014 just that you\u2019re learning about billboards and brand longevity. If you want to make the argument that This is an advertising podcast, Caperton, you were just complaining there aren\u2019t any podcasts you can listen to and you just listed two here<\/em>, I\u2019ll hear your argument, and then I\u2019ll dismiss it. You\u2019re allowed to be wrong.<\/p>\n\n\n\n

I will confess, there\u2019s something about Terry\u2019s \u201880s-radio-deejay delivery that makes it unbingeable for me. But the content lands in my brain, and that\u2019s the important part.<\/p>\n\n\n\n

Also:<\/em> Again, pretty much nothing<\/p>\n\n\n\n

Dessert Person<\/a> (Claire Saffitz)<\/h2>\n\n\n\n

(Dessert Person <\/em>isn\u2019t actually a podcast \u2014 it\u2019s on YouTube \u2014 but all that really means is I can\u2019t consume it while driving.) I am, admittedly, not a very good cook, but you might be surprised to learn I\u2019m actually a minor hell of a baker. (My current white whale is an apple pie with a canned cinnamon-roll crust. I\u2019m going to get there.<\/em>) Watching Claire bake tarte tatin and try to faithfully recreate Milano cookies pings the bake-y part of my brain, and<\/em> it teaches me about things like the use of salt as a flavor enhancer and application of light vs. dark brown sugar. Presenting the information in context helps it hit home.<\/p>\n\n\n\n

(For my next attempt with the pie, in case you\u2019re curious, I\u2019m going to try blind-baking the crust. I\u2019ll keep you updated on the results.<\/p>\n\n\n\n

Also:<\/em> Joshua Weissman<\/a> on YouTube, although I find the whole \u201cPapa\u201d thing extremely disconcerting<\/p>\n\n\n\n

Hear me out.<\/h2>\n\n\n\n

Those podcasts scratch my absorb-actual-knowledge itch by offering a format and delivery that aren\u2019t panel-discussion-with-leading-industry-experts info-bombing. If you have suggestions of comparable podcasts in the marketing or advertising arena, I\u2019d love to hear (and process) them. <\/p>\n\n\n\n

I will extend gratitude to podcasts like Marketing School<\/a>, which posts YouTube videos of all its podcasts that let you follow along with captions on. It\u2019s not quite the same, but it\u2019s not nothing.<\/p>\n\n\n\n

And if you\u2019re not open to doing any of that, at least change the question to, \u201cWhat podcasts do you read the transcripts of when they\u2019re made available?\u201d I mean, throw me a tiny<\/em> a bone here.<\/p>\n","protected":false},"excerpt":{"rendered":"

In general, I don\u2019t listen to podcasts. Or rather, I can\u2019t listen to podcasts. It\u2019s not that I can\u2019t hear them. 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