{"id":3598,"date":"2025-06-20T10:28:17","date_gmt":"2025-06-20T15:28:17","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3598"},"modified":"2025-06-20T10:42:02","modified_gmt":"2025-06-20T15:42:02","slug":"the-most-egregious-product-placements-ever-part-2-hold-on-to-your-butts","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/the-most-egregious-product-placements-ever-part-2-hold-on-to-your-butts\/","title":{"rendered":"The Most Egregious Product Placements Ever, Part 2: Hold On to Your Butts"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2025\/06\/bing-it.jpg\" alt=\"Screenshot from an episode of \u201cHawaii Five-0.\u201d We\u2019re looking at the screen of a black LG phone held in a woman\u2019s hand against an off-white background. On the screen is a lovely shot of a green mountain against a blue sky with white clouds, at the edge of a cay in Hawaii with pink flowers in the foreground. At the top of the screen is a white search bar with the words \u201cclifton bowles\u201d in it, and immediately below that is the white Bing logo.\" class=\"wp-image-3597\" style=\"width:400px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2025\/06\/bing-it.jpg 800w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2025\/06\/bing-it-300x188.jpg 300w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2025\/06\/bing-it-768x480.jpg 768w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2025\/06\/bing-it-384x240.jpg 384w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Chin Ho, stop trying to make &#8220;Bing&#8221; happen. It&#8217;s not going to happen.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Last week, we introduced you to bad product placement \u2014 <a href=\"https:\/\/capertongillett.com\/blog\/the-most-egregious-product-placements-ever-part-1-just-the-cars\/\" target=\"_blank\" rel=\"noreferrer noopener\">like, <em>egregiously<\/em> bad product placement, like \u201cpass me those delicious Pizzeria Pretzel Combos so I can cheese my hunger away\u201d bad<\/a> \u2014 in automotive form. And I promised (threatened?) more to come.<\/p>\n\n\n\n<p>You were warned, is my point.<\/p>\n\n\n\n<p>Now, why did I bundle all the cars into Part 1? One reason is there were enough of them to warrant their very own post. They even sorted themselves into categories a little (over-indulgent product shots, tedious demo shots, wooden dialogue), although the horribleness of the scripting and performance did vary. But a third reason? A third reason is that Acuvue was standing in the wings, telling the Prius\u2019s Intelligent Parking Assist to hold its beer.<\/p>\n\n\n\n<p>So here\u2019s Part 2 of the Most Egregious Product Placements Ever, brought to you in large part by <em>Smallville<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chloe\u2019s Acuvue contacts that are to the rescue (<em>Smallville<\/em>)<\/h2>\n\n\n\n<p>I\u2019m willing to argue that the WB\u2019s <em>Smallville<\/em> is the world\u2019s all-time worst offender for egregious product placement. Season 5 includes a character who, when pretending to be mild-mannered, disguises their superherodom with glasses. (No, not that one.) When Chloe (whose Yaris won\u2019t make it to the North Pole) realizes the Angel of Vengeance wears contact on the job, she says a totally normal thing that a normal person might say.<\/p>\n\n\n\n<p><strong>Big winner:<\/strong> <em>Acuvue to the rescue.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Smallville Product Placement\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/9mh6TNBwfhw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Product Placement Pete\u2019s Stride gum that grants superpowers (<em>Smallville<\/em>)<\/h2>\n\n\n\n<p>Because a single product placement is for bustas, <em>Smallville<\/em> went hard in Season 7 with <em>an entire gee dee episode<\/em> centered around Stride gum. Our characters are attending a One Direction concert in a Stride gum factory, because apparently that\u2019s a thing, and Pete Ross (known to many fans as \u201cProduct Placement Pete\u201d for being the product placement mule in earlier seasons of the show, a job obviously taken over by Chloe in later seasons) is seen chewing glowing green gum, because apparently that\u2019s a thing, that gives him superpowers because it\u2019s laced with kryptonite and I work really hard at my job. I do. I went to college for it and everything. I\u2019m, like, you need to do good advertising, right, and so I work hard to do that.<\/p>\n\n\n\n<p><strong>Big winner:<\/strong> The entire episode<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kamekona\u2019s Subway sandwiches that are culinary fusion (<em>Hawaii Five-0<\/em>)<\/h2>\n\n\n\n<p>USA has always been another hotbed of clunky product placement monologues, and <em>Hawaii Five-0<\/em> was always a sure bet for bad writing. For instance, taking a moment out of a criminal investigation to discuss the merits of a Subway Sweet Onion Chicken Teriyaki sub <em>plus<\/em> a turkey BLT for serious culinary fusion. (Also catch the nod to Jared Fogle that aged like milk.)<\/p>\n\n\n\n<p><strong>Big winner:<\/strong><\/p>\n\n\n\n<p><em>Steve: You own a shrimp truck, but you\u2019re bringing lunch to work<\/em>.<br><em>Kamekona: Trying to eat smarter, brother<\/em>.<br><em>Kono: Shrimp\u2026 perfectly healthy.<\/em><br><em>Kamekona: Not the way I make \u2018em. But this Subway sandwich? So ono.<\/em><br><em>Steve: Okay, so you\u2019re eating these to lose weight, is that right?<\/em><br><em>Kamekona: It worked for Jared, and that boy was large. But the best thing about it? They make it any way you want it. Take this one. The Sweet Onion Chicken Teriyaki with jalape\u00f1o and banana peppers. Now, you put that with this, turkey BLT? Bam. It\u2019s some serious culinary fusion.<\/em><br><em>Steve: So, how many of these did you order?<\/em><br><em>Kamekona: Five.<\/em><br><em>Kono: Five footlongs?<\/em><br><em>Kamekona: It was a good deal. And I got breakfast for tomorrow<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hawaii 5-0 Subway Product Placement\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/oQYwFND7rHE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Chin Ho\u2019s Bing-ing that\u2019s definitely a verb (<em>Hawaii Five-0<\/em>)<\/h2>\n\n\n\n<p>Of course, you know a show willing to script, record, edit, and air that masterpiece of dialogue isn\u2019t going to turn down more product placement money if it\u2019s waved in their face. It was 2010, and Windows had some stuff to sell. You\u2019d think a video call between Kono Kalakaua and Chin Ho Kelly via <a href=\"https:\/\/www.youtube.com\/watch?v=7O9J0fcWl1s\" target=\"_blank\" rel=\"noreferrer noopener\">slow, meticulous, close-up use of MSN Messenger on a Microsoft Surface Pro<\/a> would be the worst, and it would be, if Chin Ho didn\u2019t tell Kono to \u201cBing it.\u201d Which she proceeded to do, via slow, meticulous close-up, on her Windows 7 phone.<\/p>\n\n\n\n<p><strong>Big winner: <\/strong><em>This is a Clifton Bowles original. \u2026 What, you don\u2019t believe me? Bing it.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hawaii Five-0 product placement: &quot;Bing it!&quot;\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/nfHuZ5qrYX4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">An entire ZIP code\u2019s Microsoft Surface tablet that does so much (<em>90210<\/em>)<\/h2>\n\n\n\n<p>Moving on from Hawaii to Beverly Hills: One Season 5 episode of the CW\u2019s <em>90210<\/em> was absolutely awash with the swiping, tapping, scrolling, kickstanding, video-watching, converting, pinching, zooming joys of the Microsoft Surface tablet.<\/p>\n\n\n\n<p><strong>Big winner:<\/strong><\/p>\n\n\n\n<p><em>Annie: Okay, it took me a while to find the exact perfect gift, but I think I finally did it. Merry Christmas!<\/em><br><em>Riley: You got me a Surface?<\/em><br><em>Annie: Yeah! And it does so much. That\u2019s the email app right there, and when why Skype, you can stand it up with the kickstand like that. See? It\u2019ll be like we\u2019re in the same room.<\/em><br><em>Riley: Yeah.<\/em><br><em>Annie: Why are you being so mean?<\/em><br><em>Riley: Because Annie, you and this \u2014 this gift. Of Skype?<\/em><\/p>\n\n\n\n<p>(Riley is all of us.)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Surface of 90210\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/4cFxTku7y6o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Some dead guy\u2019s Sprint phone that\u2019s just how people pay for things now (<em>Fringe<\/em>)<\/h2>\n\n\n\n<p>Fox\u2019s <em>Fringe<\/em> made an appearance in last week\u2019s post thanks to Olivia\u2019s one-episode love of her Nissan Leaf, but that\u2019s hardly the show\u2019s only cash grab. In one Season 2 episode, we get to watch a man order his coffee, pull out his Sprint Samsung phone, open the Google wallet, and give us a good long moment to stare at it while the transaction is completed. And then, mere minutes later, he falls down and dies and I don\u2019t care what Astrid says, I don\u2019t think we can discount the possibility that his Google Wallet caused him to asphyxiate.<\/p>\n\n\n\n<p><strong>Big winner:<\/strong><\/p>\n\n\n\n<p><em>Walter: Maybe the deaths are associated with this mobile transaction.<\/em><br><em>Astrid: No, Walter, this is just how people pay for things now.<\/em><br><em>Walter: Hmm?<\/em><br><em>Astrid: He probably just bought that coffee.<\/em><br><em>Walter: Hmm. What will they think of next?<\/em><\/p>\n\n\n\n<p>What indeed, Walter.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sprint Google Wallet Product Placement on Fringe\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/8absVMRhxlA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Frank\u2019s \u201cMonument Valley\u201d game that anyone would want to play (<em>House of Cards<\/em>)<\/h2>\n\n\n\n<p>Just because <em>House of Cards<\/em> had a cushy home on Netflix, don\u2019t think the producers didn\u2019t want some sweet, sweet sponsor dollars. That\u2019s how we got a 30-second scene that was nothing but Frank Underwood lying down on his tum-tum to play the game \u201cMonument Valley\u201d on his tablet. And then promoting it to colleagues.(This episode also, just for funsies, features a foreign affairs consultant who <a href=\"https:\/\/www.youtube.com\/watch?v=Y-2zqnUB8n8\" target=\"_blank\" rel=\"noreferrer noopener\">can\u2019t point to the Jordan Valley on a map without mirroring it from his Samsung tablet to his Samsung TV<\/a>.)<\/p>\n\n\n\n<p><strong>Big winner:<\/strong><\/p>\n\n\n\n<p><em>Frank: Either of you play \u201cMonument Valley\u201d?<\/em><br><em>Remy: What\u2019s that?<\/em><br><em>Frank: It\u2019s a video game.<\/em><br><em>Remy: I don\u2019t play them, sir.<\/em><br><em>Seth: I sold my Xbox on eBay. It was too addictive.<\/em><br><em>Frank: It\u2019s not a console game. You both read this and then tell me that you wouldn\u2019t want to play this.<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"House of Cards - Frank Underwood plays Monument Valley\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/D-rMd2eR04o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Our Big Winners: The Lampshades<\/h2>\n\n\n\n<p>If you\u2019re going to do product placement bad, do it <em>real<\/em> bad. Give the showrunners a few product samples and a big canvas bag with dollar signs on the side and let the show decide what to do with it.<\/p>\n\n\n\n<p><em><strong>Community. <\/strong><\/em>In <em>Community\u2019s<\/em> \u201cDigital Exploration of Interior Design,\u201d Subway takes over a spot in the college\u2019s cafeteria by <a href=\"https:\/\/www.youtube.com\/watch?v=y1CuLm_CcNM\" target=\"_blank\" rel=\"noreferrer noopener\">enrolling a corpo-humanoid, also (of course) named Subway, as a student<\/a>.<\/p>\n\n\n\n<p><em><strong>Arrested Development. <\/strong><\/em>In a scene set in a Burger King, Carl Weathers meets with Tobias at Burger King and talks about a show that will be sponsored by Burger King if they set a scene in a Burger King. <a href=\"https:\/\/www.youtube.com\/watch?v=29Y333JkwXQ\" target=\"_blank\" rel=\"noreferrer noopener\">It\u2019s a wonderful restaurant<\/a>.<\/p>\n\n\n\n<p><em><strong>30 Rock.<\/strong><\/em> Liz Lemon and Jack Donaghy wax enthusiastic about Verizon\u2019s popular phones and unbeatable service and where is my nearest retailer so I can get one and can we have our money now? (The show would actually never sacrifice their integrity for product placement \u2014 <a href=\"https:\/\/www.youtube.com\/watch?v=b9hepxidZyo\" target=\"_blank\" rel=\"noreferrer noopener\">they discussed it over delicious Snapple<\/a>.)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"30 Rock Product Placement for Verizon\" width=\"693\" height=\"520\" src=\"https:\/\/www.youtube.com\/embed\/d36wUmJGzvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Y&#8217;all, I&#8230;<\/h2>\n\n\n\n<p>Y\u2019all, I just\u2026<\/p>\n\n\n\n<p>Like, I take my job seriously. Like, I want to have fun with it, and the fun of it is one of the big reasons I got into advertising in the first place, but I take it seriously, and I try so hard to make it good. I work so hard, y\u2019all. Like, quality and stuff. Doing a good job.<\/p>\n\n\n\n<p>Y\u2019all, I work so hard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, we introduced you to bad product placement \u2014 like, egregiously bad product placement, like \u201cpass me those delicious Pizzeria Pretzel Combos so I can cheese my hunger away\u201d &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[27,32,97,72],"class_list":["post-3598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-irl","tag-egad-bad-ad","tag-fail","tag-product-placement","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Egregious Product Placements Ever, Part 2: Hold On to Your Butts - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/the-most-egregious-product-placements-ever-part-2-hold-on-to-your-butts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Egregious Product Placements Ever, Part 2: Hold On to Your Butts - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"Last week, we introduced you to bad product placement \u2014 like, egregiously bad product placement, like \u201cpass me those delicious Pizzeria Pretzel Combos so I can cheese my hunger away\u201d &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capertongillett.com\/blog\/the-most-egregious-product-placements-ever-part-2-hold-on-to-your-butts\/\" \/>\n<meta property=\"og:site_name\" content=\"Caperton Gillett | The Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capertongcreative\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/capertongcreative\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-20T15:28:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T15:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2025\/06\/bing-it.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CapeGCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-most-egregious-product-placements-ever-part-2-hold-on-to-your-butts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-most-egregious-product-placements-ever-part-2-hold-on-to-your-butts\\\/\"},\"author\":{\"name\":\"Caper\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\"},\"headline\":\"The Most Egregious Product Placements Ever, Part 2: Hold On to Your Butts\",\"datePublished\":\"2025-06-20T15:28:17+00:00\",\"dateModified\":\"2025-06-20T15:42:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-most-egregious-product-placements-ever-part-2-hold-on-to-your-butts\\\/\"},\"wordCount\":1506,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/the-most-egregious-product-placements-ever-part-2-hold-on-to-your-butts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/bing-it.jpg\",\"keywords\":[\"Egad! 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