{"id":3441,"date":"2025-04-17T15:00:01","date_gmt":"2025-04-17T20:00:01","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3441"},"modified":"2025-04-17T15:00:05","modified_gmt":"2025-04-17T20:00:05","slug":"work-i-loved-a-video-for-a-childrens-home","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/work-i-loved-a-video-for-a-childrens-home\/","title":{"rendered":"Work I Loved: A video for a children\u2019s home"},"content":{"rendered":"\n

A couple of months ago, I shared an article I\u2019d written<\/a> that I\u2019d enjoyed working on so much I felt compelled to talk about it. And lucky for me, that\u2019s not the only work I\u2019ve done that I feel that strongly about. So here\u2019s another piece dragged out of mothballs for a little bit of nostalgia and a little bit of a brag.<\/em><\/p>\n\n\n\n

The work: A video for a children\u2019s home<\/h2>\n\n\n
\n
\"A
In my defense, some of it was bound to be sappy because sometimes life is sappy, and we just have to deal with that.<\/figcaption><\/figure>\n<\/div>\n\n\n

It was a video introducing a children\u2019s foster home and encouraging the audience to donate. Alabama Free Will Baptist Children\u2019s Home<\/a> offers a loving home and family to kids who\u2019ve been through some of the absolute worst in life. The home is a Christian one, but they don\u2019t require that of the kids \u2014 the focus is on helping the kids feel safe and loved, and helping them heal from the trauma they\u2019ve experienced. And the home also offers support and guidance for other foster families facing challenges with their own foster children. It\u2019s a great organization full of people \u2014 adults and children \u2014 who care so<\/em> much. Working with them, through my agency client, was a deeply moving experience.<\/p>\n\n\n\n

Why I loved it:<\/h2>\n\n\n\n

It\u2019s a five-minute video raising money for a good cause.<\/a> Like they frequently are. And?<\/p>\n\n\n\n

It\u2019s such a very important cause.<\/h3>\n\n\n\n

I mean, it\u2019s kids. And not just any kids \u2014 kids who\u2019ve had a really hard life and need a soft place to land. Innocent kids who should be protected like any other kids and in many cases haven\u2019t been. I have no interest in being a parent myself, and if I\u2019m gonna be honest, I\u2019m not that great with little kids. (Kids are really confusing, y\u2019all. It\u2019s hard enough getting a theoretically intelligent adult to articulate what they want.) This was a way I could use something I love doing \u2014 and, if I say so myself, do better than a lot of people \u2014 to benefit the organization and the kids it serves. (And yes, I did still charge for it, because it was client work, but I still put a lot of myself into working on the video. This one was a hard one to make at times.)<\/p>\n\n\n\n

I was proud of the interviews.<\/h3>\n\n\n\n

The video featured clips of interviews with people from the organization, house parents, and a few of the kids, and as you might imagine, they were sensitive discussions to have.<\/p>\n\n\n\n

First, I have to give credit to these kids for sitting down with us at all. They weren\u2019t the little kids \u2014 they were in their mid to late teens \u2014 but they were still young people who\u2019d experienced unspeakable trauma (the client didn\u2019t tell me about it, because it\u2019s none of my damn business, but it was really bad), and they were sitting down in front of complete strangers with a camera, having only a basic explanation of what they were going to be asked about and not being completely sure it wasn\u2019t going to be emotionally devastating, and they did it anyway. That is strong stuff, and I admire them so much for it.<\/p>\n\n\n\n

On to the brag: In a previous post, I mentioned the delicate nature of interviews like this<\/a> \u2014 you want to get information and footage that will be compelling and get the job done, but you absolutely don\u2019t want to do it at the expense of the interview subject. A shot with heart-wrenching, wallet-opening tears isn\u2019t worth re-traumatizing a child. I wanted the children\u2019s perspective on what it was like coming to the home, what their healing experience was like, but asking them about the most horrible time in their life was absolutely off the table.<\/p>\n\n\n

\n
\"A
Cracking up with your foster sisters around the dinner table is also part of their experience. (Don\u2019t let the blonde girl\u2019s expression mislead you \u2014 she\u2019s about to totally crack up.)<\/figcaption><\/figure>\n<\/div>\n\n\n

So instead, I asked them about other kids. I asked them about what other kids were like when they arrived at the home, and what those kids needed, and how the older children helped them settle in and helped them heal. I put the children I was interviewing in a position of power \u2014 thinking not as a traumatized child but as a person who had the power to help others. And as they talked about it, you could tell they weren\u2019t just talking about the other kids \u2014 they were talking about their own trauma, their own needs, the support they needed to heal. I was getting all the compelling content I needed, and doing it by making the children feel better and not worse. <\/p>\n\n\n\n

I was proud of the script.<\/h3>\n\n\n\n

My main goal when I sat down to write the script was that this was not going to be a sad-puppy-in-cage, Sarah-McLachlan-score tearjerker of an appeal. It\u2019s cheap, and it would just blend in with all the other tearjerker appeals. My goal was to go straight for the empathy, helping people understand the reality of these kids\u2019 experiences beyond, \u201cWow, that\u2019s really awful,\u201d and feel a connection with them, and maybe even feel just a tad bit of helplessness in the face of such a sad and ongoing struggle. But I also wanted to show them what could be achieved with their support \u2014 the happ(ier) ending to the struggle, the life these kids deserve to and can and do have at the home \u2014 and relieve that feeling of helplessness by giving them a thing they can do to help.<\/p>\n\n\n\n

The result was a script I was incredibly proud of, and that the client loved, and that the grandclient loved, and that the voice actor loved so much she cried in the booth and the VO had to be re-recorded. And that ultimately, donors loved, too.<\/p>\n\n\n\n

Incidentally, it\u2019s fine to be proud about things. It\u2019s good, in fact.<\/h2>\n\n\n\n

There\u2019s a whole thing in society about pride, and I don\u2019t get it. We\u2019re told to take pride in our work, but then we actually express<\/em> pride in our work, we\u2019re told we\u2019re bragging. In our industry, we\u2019re told there\u2019s no \u201cI\u201d in \u201cteam,\u201d that\u2019s it\u2019s always a we<\/em>, and I TOTALLY SUBSCRIBE TO THAT. That\u2019s not just an arbitrary industry convention \u2014 it\u2019s always \u201cwe\u201d and \u201cour\u201d because no matter what the work is, it couldn\u2019t have happened without the entire<\/em> team together, everyone making their own contributions. When a project is outstanding, it\u2019s because we<\/em> did it, and it\u2019s our<\/em> credit to enjoy.<\/p>\n\n\n\n

That said: It can give the idea that being personally proud of your personal contributions isn\u2019t okay, and that\u2019s not okay.<\/p>\n\n\n\n

I am deeply proud of the work we<\/em> \u2014 my client and I \u2014 did on this project. It wouldn\u2019t have been possible without an exceptional producer, an artful videographer, a really handy lighting and sound guy, a skilled editor, and, yeah, a really great copywriter. (I hope Uptick Marketing<\/a> doesn\u2019t mind me name-dropping them here. Y’all, they do some awesome work.)<\/p>\n\n\n\n

But I\u2019m also proud of the work I<\/em> did to contribute to that, from the initial concept to doing those interviews and writing that script. And that\u2019s okay. If y\u2019all, as a creative team, made a great ad, but you, as an art director, made the visuals pop in an extraordinary way, be proud of that. If y\u2019all, as a team, made a great ad, but you, as a copywriter, suggested the cat-herding cowboy should be lint-rolling his sling by the campfire<\/a> (no, I will never let that go), be proud of that.<\/p>\n\n\n\n

There is, in fact, an \u201cI\u201d in \u201ccreative team\u201d (it\u2019s right there in the first word), and as long as you also celebrate the individual contributions of your colleagues and your success as a team, you also deserve to be proud of your own contributions, and your colleagues should be proud of them, too. It\u2019s a lot easier to love your work, even when it\u2019s just a five-minute fund-raising video, when you allow yourself, personally, as a creative, as an I<\/em>, to take pride in it.<\/p>\n","protected":false},"excerpt":{"rendered":"

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