{"id":3437,"date":"2025-04-11T11:49:01","date_gmt":"2025-04-11T16:49:01","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3437"},"modified":"2025-04-11T11:49:05","modified_gmt":"2025-04-11T16:49:05","slug":"why-i-love-working-with-juniors-and-you-should-too","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/why-i-love-working-with-juniors-and-you-should-too\/","title":{"rendered":"Why I love working with juniors and you should, too"},"content":{"rendered":"
\n
\"A
\u201cNow our executive creative director has a few words for you.\u201d<\/figcaption><\/figure>\n<\/div>\n\n\n

I believe the children are our future.<\/p>\n\n\n\n

No, for real \u2014 notwithstanding the likelihood of us ever being able to retire, we will, at least, definitely die, and the stuff we do will need to be handled by other people. Senior creatives start as baby creatives \u2014 students, new professionals, and even aspiring creatives pivoting from other industries \u2014 and they\u2019re not going to grow and progress all on their own.<\/p>\n\n\n\n

As self-important as it might sound, a lot of the fundamentals of our job can\u2019t be taught \u2014 even for baby creatives who have a formal education in it, getting out into the ad world and trying out skills and working with seasoned professionals is important for experience and osmosis. Making those opportunities available to them, and putting actual effort into sustaining them, is part of our responsibility as industry professionals.<\/p>\n\n\n\n

I\u2019m not gonna lie: Working with baby creatives is extra work. Whether you\u2019re taking time outside of work to mentor a student, putting the energy into supporting a substantive, non-coffee-fetching-focused internship program, or helping out a junior while still getting your own projects done, it\u2019s extra work that might not be rewarded with anything more than a warm, fuzzy feeling.<\/p>\n\n\n\n

But that feeling isn\u2019t without value. Knowing there\u2019s going to be another generation of creatives coming up behind us as we age out of the industry at, like, age 45 isn\u2019t without value. And these things I\u2019m about to talk about are, in fact, loaded with value. They are, arguably, kind of selfish, and who doesn\u2019t like selfish things?<\/p>\n\n\n\n

I love helping.<\/h2>\n\n\n\n

I guess that\u2019s mostly a personal preference that I can\u2019t insist anyone else have, but I think wanting to be helpful is a good thing. And my bucket gets particularly filled by helping college students, interns, and juniors advance in their career. I really like it.<\/p>\n\n\n\n

Why? Probably because I remember how much I needed and appreciated help at that point in my<\/em> career, and the help I got, and the help I wished I\u2019d gotten, and I love being able to offer that to someone else.<\/p>\n\n\n\n

Plus, in a world full of chaos, there\u2019s something to be said for at least doing something<\/em> that helps someone<\/em>. And I might not have a ton of value to offer, but this is one thing I do know I have.<\/p>\n\n\n\n

They keep me sharp.<\/h2>\n\n\n\n

Juniors want to know why they\u2019re expected to do stuff they\u2019re expected to do \u2014 and even if they don\u2019t specifically ask<\/em> to know, they need<\/em> to know, because the \u201cwhy\u201d helps them internalize and apply the process or whatever moving forward. And to teach them that, I<\/em> have to know the \u201cwhy.\u201d I have to think about the reasons I do things \u2014 and, on occasion, rethink the way I do things, because if I don\u2019t have a good reason to do something some way, maybe there\u2019s a better, more logical way to be doing the thing.<\/p>\n\n\n\n

When I\u2019m looking at a baby copywriter\u2019s work, early on, I\u2019ll do something one of my former editors did with me \u2014 I\u2019ll sit down with the copywriter, edit the copy in front of them, and explain what I\u2019m doing as I go along. (It felt kind of brutal at the time, but that\u2019s the stage in your career when you\u2019re expected to not be entirely good at things and can become better with time and guidance.) Those explanations give them a foundation to improve all their other work moving forward<\/a>, and having to give<\/em> those explanations requires me to be conscious of the choices I make and why I make them. That\u2019s a good thing.<\/p>\n\n\n\n

They teach me things.<\/h2>\n\n\n
\n
\"A
\u201cI don\u2019t think Doechii is on brand for this client, but you might be onto something.\u201d<\/figcaption><\/figure>\n<\/div>\n\n\n

I\u2019d never be so arrogant as to say my \u201cwhy\u201d might not potentially be out-\u201cwhy\u201ded, even by (especially<\/em> by) a relative newcomer to the industry. Baby creatives frequently come in with their own ways of doing things, their own approaches to creativity, their own methods for problem-solving, and I love to hear them. As much as I try to stay informed and exposed to The Newest Things, I will always be seeing things through the lens of decades on the job, and these baby creatives have been soaking in it. For every \u201cwhy,\u201d there\u2019s a corresponding, \u201cWell, why not?\u201d and I\u2019m here for it.<\/p>\n\n\n\n

There\u2019s something to be said for the perspectives of creatives who haven\u2019t had the spirit pounded out of them by decades in an unforgiving industry.<\/p>\n\n\n\n

I mean, creatives who haven\u2019t been relentlessly indoctrinated by whatever seniors have managed to withstand the pressures necessary to advance in the industry.<\/p>\n\n\n\n

Shit. I mean\u2026<\/p>\n\n\n\n

Kids, y\u2019know?<\/p>\n\n\n\n

They allow me to insidiously impose my will upon the industry.<\/h2>\n\n\n\n

BWAHAHAHAHAHAHA.<\/em><\/p>\n\n\n\n

Rise, my minions.<\/em><\/p>\n\n\n\n

No, for real, though, I see things about our industry that can be improved upon \u2014 our processes, our approaches to working, our ways of thinking. When I do things, I do them for a reason (see above in re: understanding my own \u201cwhy.\u201d) \u2014 \u201cBecause it\u2019s always been done that way,\u201d or \u201cbecause I said so,\u201d gives me hives. If I can pass along (what I consider to be) good processes, and effective techniques, and valuable ways of thinking, that (in my mind) improve the industry, I want to do that.<\/p>\n\n\n\n

They\u2019re techniques and perspectives and whatnot that hopefully will make working life easier for these baby creatives throughout their career, and that ideally they\u2019ll be able to pass along to others whose working life will also be easier, and hopefully share those better ways throughout the industry.<\/p>\n\n\n\n

Blah blah blah ripples in a pond blah blah.<\/p>\n\n\n\n

They allow me to leave a legacy.<\/h2>\n\n\n\n

Brace for what\u2019s possibly the top-level cheesiness I allow myself to share with the world.<\/p>\n\n\n\n

I\u2019ve never really cared that much about leaving a legacy in the traditional sense. If my name isn\u2019t spoken for generations, what do I care? I\u2019m not going to be around to appreciate it anyway. But I still can\u2019t help wanting to leave some kind of enduring mark on the world. And this is that. If a baby creative I\u2019ve supported has a successful career that makes them happy and fulfilled, that\u2019s something I helped with. If they go on to help their agency succeed or improve the industry or (yay!) help other baby creatives achieve those same things, that\u2019s something I helped with, too.<\/p>\n\n\n\n

And if those baby creatives forget I exist the moment they leave my presence, I mean, ouch, but also okay. As long as they remember the things they learned and the skills they developed with my help, that\u2019s the legacy.<\/p>\n\n\n\n

Blah blah touching lives, blah blah living forever, blah blah blah making my mark blah.<\/p>\n\n\n\n

(Aww.<\/em> Yeah, I know. Get over it.)<\/p>\n\n\n\n

If you don\u2019t have your own reasons, you can borrow mine.<\/h2>\n\n\n\n

I totally don\u2019t mind. The important thing is that you find some motivation to direct energy into helping develop these aspiring creatives \u2014 our next generation, our future colleagues, the brains that will bring new ideas to an idea-fueled industry. Whether you have the authority and resources to offer a formal internship program or you just have the bandwidth and motivation to mentor a student or industry newbie on your own time, giving what you have to help them grow isn\u2019t just worthwhile but important for their, and your, future.<\/p>\n\n\n\n

(And, I mean, warm and fuzzy, right?)<\/p>\n\n\n\n

One last, extremely timely note: Between tariff chaos, layoffs, hiring freezes, funding freezes, and generalized economic uncertainty, a lot of employers are cutting internship programs and even rescinding invitations to students who were counting on a position for the summer. If you can afford to take on a summer intern, or several of them, it would mean a lot to students who need the credits to graduate and the experience to get hired. Talk to colleges and universities in your area, and if you\u2019re welcoming to interns from farther afield, Handshake <\/a>is, I\u2019m told, a great way to reach job\/internship seekers of the Gen Z persuasion.<\/p>\n\n\n\n

We\u2019re in a position to do stuff, so let\u2019s do it.<\/p>\n","protected":false},"excerpt":{"rendered":"

I believe the children are our future. 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