{"id":3412,"date":"2025-03-27T13:42:48","date_gmt":"2025-03-27T18:42:48","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3412"},"modified":"2025-03-27T13:42:48","modified_gmt":"2025-03-27T18:42:48","slug":"is-chatgpt-cheating-and-other-boring-questions","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/is-chatgpt-cheating-and-other-boring-questions\/","title":{"rendered":"Is ChatGPT cheating? And other boring questions"},"content":{"rendered":"
\n
\"Overhead
\u201cTake your robot fingers off my bishop, you cheating sonofabitch.\u201d<\/figcaption><\/figure>\n<\/div>\n\n\n

First off, this is y\u2019all\u2019s fault.<\/p>\n\n\n\n

I didn\u2019t even want to keep talking about ChatGPT. I wrote one satirical LinkedIn post<\/a> making fun of all the \u201chow to clock ChatGPT\u201d posts that villainize em dashes, and folks were all \u201chell yeah, em dashes suck!\u201d and so I wrote another<\/em> LinkedIn post<\/a> about how em dashes are actually fine, and folks were all \u201cwho cares about em dashes, ChatGPT is cheating,\u201d and first of all, clearly you<\/em> care about em dashes, but also\u2026 y\u2019all.<\/p>\n\n\n\n

\u201cIs ChatGPT cheating\u201d is the most annoying cousin of \u201chow to tell if it\u2019s ChatGPT\u201d and older brother to the quieter but equally ubiquitous \u201cdoes it matter if it\u2019s ChatGPT.\u201d So hopefully, with this post, I will have taken out the entire family and can return to my previous posting topics about advertising and creativity and whatever that nobody reads.<\/p>\n\n\n\n

Hold onto your butt.<\/p>\n\n\n\n

1. Is using ChatGPT cheating?<\/h2>\n\n\n\n

\u201cCheating\u201d? What is cheating at writing?<\/p>\n\n\n\n

I mean, if you\u2019re working on a project that has rules, and one of those rules is \u201cno ChatGPT,\u201d and you use ChatGPT, you broke the rules, but that\u2019s not necessarily cheating<\/em>. In terms of, like, gaining an unfair competitive advantage\u2026 over what? Who are you competing with? What is the competition? <\/p>\n\n\n\n

I know some do see it as a kind of competition \u2014 that there\u2019s a hierarchy of Real Writerness, and using AI besmirches the purity of Real Writing and, I don\u2019t know, devalues the work of Real Writers, and\u2026 y\u2019all. AI is a tool. And while the implications of using that tool can be debated, \u201cAI lets fake writers fake being real writers\u201d is just silly. And<\/em> it gatekeeps the act of writing from people who struggle with it and now have access to a great form of expression with the help of said tool, which we need to be encouraging and not sneering at.<\/p>\n\n\n\n

The question doesn\u2019t make sense, is my point.<\/p>\n\n\n\n

2. What, specifically, is \u201cAI-generated content\u201d?<\/h2>\n\n\n\n

I\u2019ve never sat in on a discussion of AI-generated content that started with a definition of what \u201cAI-generated content\u201d actually is. That\u2019s a lengthy and far less interesting discussion but one that needs to happen, because without coming to a consensus about the term, any further debate is kind of pointless.<\/p>\n\n\n\n

When we say, \u201cAI-generated content,\u201d do we mean a person barfed a prompt into ChatGPT\u2019s prompt line\u00a0and posted the resulting copy? Or that they wrote a piece, refined it with ChatGPT, did another final pass themselves, and then posted it? Somewhere in between? Is there some specific percentage of AI involvement, a bright line beyond which the work is unacceptably robotic but before which is A-OK?<\/p>\n\n\n\n

We spend so much energy criticizing \u201cAI-generated content,\u201d and trash talking people who participate in it, without even defining what it is, and have lengthy debates about it without even knowing if we\u2019re all debating the same subject. Y\u2019all.<\/em><\/p>\n\n\n\n

For our current purposes, we\u2019ll say \u201cAI-generated content\u201d means it was written wholly in response to human prompts, with little to no writing beforehand or editing afterward. (See how easy that was?)<\/p>\n\n\n\n

3. Why isn\u2019t \u201cit\u2019s just bad\u201d good enough?<\/h2>\n\n\n\n

The annoying \u201chow to clock ChatGPT\u201d always mention the same sure-fire tells (repetitive format, no personality, and stilted language, f\u2019rinstance). And I guess those things are common to unedited AI-assisted writing, but aren\u2019t they also, like, just bad writing? Isn\u2019t any writing that\u2019s repetitive, stilted, and void of personality bad writing regardless of who wrote it?<\/p>\n\n\n\n

And that brings us to the question of what \u201cjust bad\u201d even means. I happen to think stereotypical LinkedIn posts are pretty bad. The choppy, single-sentence lines have no flow and make my brain jump at every line break \u2014  they literally give me a headache \u2014 and those \u201cpersonal\u201d anecdotes frequently come off as contrived and insincere. Does that add value? Is a banal, hard-to-read mini-essay ending in a trite \u201cinsight\u201d somehow better than AI-generated content, just because there was a person on the business end of it? Or is bad writing just\u2026 bad writing? And if a post does<\/em> include em dashes and words like \u201cdelve\u201d and \u201cvibrant\u201d but is still well-written and interesting, are you going to just disregard it because it might<\/em> be AI? Y\u2019all.<\/p>\n\n\n\n

And for the love of David Ogilvy, stop putting your creatives\u2019 work through AI checkers<\/em>. If you can\u2019t tell by reading it that it\u2019s hinky, assume it\u2019s not hinky. All the checker is going to do is make you question your own judgment and probably catch some poor writer who keeps getting accused of being a robot and doesn\u2019t know why.<\/p>\n\n\n\n

4. Are rocketship emojis really a ChatGPT thing?<\/h2>\n\n\n\n

I legit hadn\u2019t noticed. I used it in my post because I thought it would be something to up the silly factor. I had no idea I\u2019d actually just be opening deep wounds.<\/p>\n\n\n\n

5. Does it matter if content was written by ChatGPT?<\/h2>\n\n\n\n

No, except to the extent that yes.<\/p>\n\n\n\n

It definitely, 100-percent doesn\u2019t matter to the extent that ten bazillion LinkedIn posts think it does. Y\u2019all. Make a list of five things you could be using that time and energy for.<\/p>\n\n\n\n

But beyond \u201cChatGPT is cheating\u201d and \u201cChatGPT is low quality,\u201d there are elements I don\u2019t think I\u2019ve ever seen discussed (think of it \u2014 y\u2019all could have had some original material this whole time) that are finally going to get their moment in the sun.<\/p>\n\n\n\n

No, kind of.<\/h3>\n\n\n
\n
\"Profile-view
\u201cNo, the two-space thing is just the first time you move it. \u2026 Yes, I\u2019m sure.\u201d<\/figcaption><\/figure>\n<\/div>\n\n\n

The question is often asked, \u201cIf the post provides value, does it matter if it was written by an AI?\u201d We can call back to Q3: If the post is banal or trite but people are willing to read it anyway, is it worthless? People accept banal, trite content all the time, and if it\u2019s at least informative or entertaining, there\u2019s something to it \u2014 I mean, Madame Web<\/em> streamed 10.8 million times in a week<\/a>.<\/p>\n\n\n\n

However.<\/em><\/p>\n\n\n\n

We also have to accept that ChatGPT is wrong, like, all the time. It hallucinates. A ChatGPT-generated post is only as good as the reader\u2019s ability to fact-check it. And thus any conclusions drawn on those hallucinated facts are also suspect, even though they might seem perfectly legit. AI-generated content is inherently unreliable to some degree and should be taken with many grains of salt. <\/p>\n\n\n\n

And that\u2019s why users need to disclose when content is AI-generated. Like the platforms that require you to tag AI-generated images, AI-generated written content needs a tag. Because the audience needs to know if the facts of the piece aren\u2019t necessarily correct and need double-checking. They need to know if the conclusions drawn are based on statistical probability and not logic. If we\u2019re going to say, \u201cIt\u2019s fine as long as it\u2019s providing value,\u201d being able to confirm it\u2019s providing value<\/em> is essential to declaring it fine, and \u201cit\u2019s AI, I can always tell\u201d isn\u2019t the answer to that.<\/p>\n\n\n\n

Except when yes.<\/h3>\n\n\n\n

It matters when insight matters.<\/p>\n\n\n\n

It does<\/em> make a difference when a human writes something. There are things only <\/em>a human can bring to writing \u2014 experiences, perspectives, unique brain structures and chemistry. Insight is the product of all that, and LLMs, not having any of those, can\u2019t do it. LLMs are an algorithm programmed to predict, statistically, what word would be the best word to go next to another word. And while they can come up with copy that sounds<\/em> pretty compelling, like it might have come from a human being with wisdom born of experience, it\u2019s always going to be stuff assembled like a puzzle from other stuff \u2014 ChatGPT is never going to have anything new to say, because it can\u2019t.<\/p>\n\n\n\n

One of the reasons we place such importance on thought leadership is that it is, ostensibly, the irreplicable thoughts of the only person who can have them. Even a quote-unquote \u201cthought piece\u201d generated by an AI trained on the individual\u2019s past, human-generated writing isn\u2019t providing insight \u2014 that\u2019s an exclusively human thing. Thought leadership has to come from a human brain, accept no substitutes, anything else is only sparkling calculation and must be labeled as such.<\/p>\n\n\n\n

So if what is being presented as human insight was foundationally written by ChatGPT, that\u2019s misleading. You\u2019re handing me content you said was produced by the unique brain of someone specific, and it wasn\u2019t. You need to be up front about the fact that a piece of content was mostly written by AI, giving me the opportunity to vibe-check the insights the same way I\u2019d fact-check the information.<\/p>\n\n\n\n

Just keep your standards up, and stay human.<\/h2>\n\n\n\n

It does matter if it\u2019s ChatGPT, but not because ChatGPT is cheating or because it\u2019s bad writing \u2014 it matters because it can be wrong, in fact and in conclusions, and people deserve to know if they\u2019re about to read something that may or may not be wrong. And it matters in that human insight is something ChatGPT is incapable of replicating, and so if something is being presented as human insight, it has to have come from a human.<\/p>\n\n\n\n

The answer to ChatGPT isn\u2019t to villainize it \u2014 it\u2019s to maintain high standards. If we insist on well-written, non-banal, non-trite posts, no matter how much AI is involved in producing them, that\u2019s what we\u2019ll get. And the answer is to require that AI involvement be disclosed up front, so we know whose insights we\u2019re getting and can take the post with as many grains of salt as are warranted. It\u2019s not about ChatGPT.<\/em> The whole ChatGPT debate has never been about ChatGPT \u2014 it\u2019s about the people using it, and the people reading the content generated with it.<\/p>\n\n\n\n

If you want to see work that\u2019s human, stop being so fixated on robots and just hold the work to human standards.<\/p>\n\n\n\n

That\u2019s it. That\u2019s the post.<\/p>\n\n\n\n

\ud83d\ude80<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

First off, this is y\u2019all\u2019s fault. I didn\u2019t even want to keep talking about ChatGPT. I wrote one satirical LinkedIn post making fun of all the \u201chow to clock ChatGPT\u201d …<\/p>\n","protected":false},"author":1,"featured_media":3415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9,18,20,87,22,30,49,56,64,66,79],"class_list":["post-3412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-c","tag-accessibility","tag-communication","tag-content","tag-content-writing","tag-copywriting","tag-ethics","tag-linkedin","tag-our-robot-overlords","tag-stay-with-me-here","tag-technology","tag-writing"],"yoast_head":"\nIs ChatGPT cheating? 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