{"id":3360,"date":"2025-02-27T14:26:13","date_gmt":"2025-02-27T20:26:13","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3360"},"modified":"2025-02-27T14:26:13","modified_gmt":"2025-02-27T20:26:13","slug":"unrelated-to-advertising-on-humans-and-dehumanization","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-on-humans-and-dehumanization\/","title":{"rendered":"Unrelated to Advertising: On humans and dehumanization"},"content":{"rendered":"
\n
\"A<\/figure>\n<\/div>\n\n\n

This isn\u2019t related to advertising at all \u2014 I\u2019m not even going to try to rationalize any kind of connection like I sometimes do. It\u2019s just important. It\u2019s also a topic that\u2019s bizarrely controversial in today\u2019s polarized political climate, and\u2026 why? But I wanted to talk about it, because it\u2019s important.<\/p>\n\n\n\n

I want to talk about how people are naturally inclined to be good and compassionate and caring, and how easy it is to take that away from us.<\/p>\n\n\n\n

There is a strategic process, a tactic, for overcoming our natural inclination for compassion. Because regardless of what we\u2019re seeing now, people are, in general, (reasonably) inherently compassionate. Our social tendencies, documented since caveman times, are to take care of each other. And no matter what a society is facing, it\u2019s difficult to overcome the surface force that keeps us from accepting dehumanizing behavior.<\/p>\n\n\n\n

But that holds until we break a very important seal: going from \u201cdehumanizing treatment is unacceptable\u201d to \u201cdehumanizing treatment is acceptable for certain, specific people<\/em>.” Once we go from \u201cit\u2019s never okay to do this\u201d to \u201cit\u2019s okay to do this under certain circumstances,\u201d that inherent part of us that\u2019s dedicated to compassion and human dignity is removed from consideration. And it isn\u2019t being done accidentally.<\/p>\n\n\n\n

Inflection point<\/h2>\n\n\n\n

This isn\u2019t a slippery-slope argument \u2014 it\u2019s an inflection point. Because once we\u2019ve broken that seal, the people in charge don\u2019t have to continue convincing us to overcome our natural abhorrence of dehumanizing treatment. They simply have to update the list of people for whom dehumanizing treatment is acceptable, and updating lists is something people find far easier to accept. It\u2019s okay to dehumanize those<\/em> people, because they committed crimes. Just not anyone else. Well, it\u2019s also okay to dehumanize those other<\/em> people too, because they\u2019re a drain on society. That\u2019s all. If it\u2019s just them, it\u2019s fine.<\/p>\n\n\n\n

And if we focus on the list, and not on the actual wrongness of the treatment, that compassionate part of our brain stops getting pinged. And we start mocking the people who are still getting pinged, we say they\u2019re overreacting. paranoid, even spiteful, and the entire issue of dehumanization is swamped by polarized political conflict. And society becomes worse for it, just a little, creeping bit at a time.<\/p>\n\n\n\n

And sometimes it\u2019s only when you or someone you love is added to the list that you remember it\u2019s actually not just a list. That it\u2019s never been just a list.<\/p>\n\n\n\n

Dehumanization in front of us<\/h2>\n\n\n\n

Right now, we\u2019re seeing dehumanizing treatment of undocumented migrants. Families are being torn apart at the border and in their communities, are swept up in immigration raids. The men recently deported by way of Guantanamo were marched around in shackles for a photo op, and more than a quarter of them had no criminal record outside of unlawful entry. But we overlook the dehumanization because they\u2019re on the list. And it\u2019s okay to treat these specific<\/em> people this way, and that list will never grow, certainly not to the point it affects good, law-abiding people. We\u2019d never accept them<\/em> being added to the list.<\/p>\n\n\n\n

Whenever the Holocaust \u2014 yeah, I know \u2014 is discussed, inevitably someone will say, \u201cI don\u2019t know how people could do that to their neighbors. I could never.\u201d There\u2019s a reason they could. It\u2019s because that innate, human compassion was long since overcome, and brutalizing their onetime friends and neighbors had been added to the list.<\/p>\n\n\n\n

The Jewish people have faced demonization for most of history, but it intensified after Germany blamed them for losing World War I. They were villainized and denigrated, but treating them<\/em> that way was seen as acceptable, because it\u2019s just them, right? Nobody else. Nobody who doesn\u2019t deserve it. (Their sentiments, absolutely not mine.)<\/p>\n\n\n\n

So when Hitler came into power and started passing increasingly cruel laws targeting them, it was already accepted that treating them<\/em> that way was okay. And as the list of laws grew and grew, and the list of people it\u2019s okay to dehumanize \u2014 political dissidents, disabled people, LGBTQ+ people \u2014 grew, it was easier for the German people to accept, because they\u2019re just updating the list. These people are getting added to the list for a reason, right? Accepting, and participating in, dehumanization is thus perfectly reasonable.<\/p>\n\n\n\n

Humanity for all<\/h2>\n\n\n\n

That\u2019s a reason they could, and it\u2019s a reason we<\/em> could, because we\u2019re also humans subject to the same compassionate tendencies and vulnerable to the same insidious tactics. It\u2019s hard to break our seals, but once those seals are broken, it\u2019s shockingly easy to accept updates to the list. It\u2019s already part of our ongoing history \u2014 the dehumanization of enslaved people, of incarcerated people, of so many more, so horribly, because of some Reason. And in a time when the list is growing, with the threat and promise of future growth, sitting back and seeing it as just a list, ignoring that ping in the compassionate part of our brain, threatens our own humanity<\/p>\n\n\n\n

Don\u2019t let your seal be broken. Don\u2019t sit back and accept when your neighbors \u2014 and they are your neighbors, if not on today\u2019s list then maybe tomorrow\u2019s \u2014 are added to the list because of some Reason. Don\u2019t forget that deep down, that sense of compassion that has been inherent to us since it created society knows what\u2019s being done is wrong, and that part of us doesn\u2019t believe compassion comes with conditions \u2014 it\u2019s outside forces that tell us that. Don\u2019t let them use you like that. Be a human, and remember other people are human, too. Don\u2019t let anyone take that away from you.<\/p>\n","protected":false},"excerpt":{"rendered":"

This isn\u2019t related to advertising at all \u2014 I\u2019m not even going to try to rationalize any kind of connection like I sometimes do. It\u2019s just important. 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