{"id":3195,"date":"2025-01-17T12:49:24","date_gmt":"2025-01-17T18:49:24","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3195"},"modified":"2025-01-17T13:07:33","modified_gmt":"2025-01-17T19:07:33","slug":"appropriate-proof-porsche-knows-how-to-make-sfw-ads","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/appropriate-proof-porsche-knows-how-to-make-sfw-ads\/","title":{"rendered":"APPROPRIATE: Proof Porsche knows how to make SFW ads"},"content":{"rendered":"
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\"Tight
Although they still can’t stop looking at butts.<\/figcaption><\/figure>\n<\/div>\n\n\n

In a previous post, I highlighted the numerous car ads through the decades, including several Porsche ads, that have pushed the bounds of SFW-itude<\/a>. Like, pushed them hard<\/em>. Like, sometimes pushing them entirely over a cliff and watching them crash to the rocks below and explode. But I also<\/em> noted that, at the very say time, they were putting out ads that were clever and attention-grabbing in a non<\/em>-horny way. (Whether I also got a giggle out of the horny ones, because I am twelve, is none of your business.)<\/p>\n\n\n\n

A recent read of an interview with ad veteran Bruce Bildsten<\/a>, discussing his early days at Fallon McElligott Rice highlighted, in particular, the agency\u2019s work on some of the beautifully simple and far<\/em> less horny Porsche ads from the late \u201880s onward. And that made me realize I\u2019ve been remiss in not giving proper credit for the brand\u2019s awesome, non-horny ads. I like them. They\u2019re clever, they\u2019re straightforward, and they really embody Porsche\u2019s uniquely cocky-yet-accessible, it\u2019s-not-bragging-if-you-can-back-it-up brand spirit. Porsche has come out with some ads that have made me want to just step outside and walk around a little. So these are\u2026 some of those.<\/p>\n\n\n\n

Porsche Print Ads I Like Because They\u2019re Good<\/h2>\n\n\n\n
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