{"id":3159,"date":"2025-01-10T10:54:01","date_gmt":"2025-01-10T16:54:01","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3159"},"modified":"2025-01-10T11:05:36","modified_gmt":"2025-01-10T17:05:36","slug":"football-campaigns-that-have-maybe-outstayed-their-welcome","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/football-campaigns-that-have-maybe-outstayed-their-welcome\/","title":{"rendered":"Three Football-Adjacent Campaigns That Have Maybe Outstayed Their Welcome"},"content":{"rendered":"
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Why you gonna do Puddles like that, Allstate Guy?<\/figcaption><\/figure>\n<\/div>\n\n\n

So, \u2018round about six weeks ago, in honor of UGA\u2019s then-upcoming appearance (and, ultimately, victory) in the SEC Championship, I offered a celebration of three football and football-adjacent ad campaigns<\/a> that, despite their longevity, continue to deliver freshness and cleverness season after season.<\/p>\n\n\n\n

But that was then. Now, as we near the culmination of Playoffuary<\/a>, Georgia has concluded its playoff journey, Notre Dame has clinched its spot in the championship game, and college football is stupid and I never liked it. I\u2019m grumpy, and when I get grumpy, things make me grumpier, so here are three football-adjacent ad campaigns that may (or may not) have been great in the beginning but have started to strain the limits of their cleverness. And<\/em>, because I\u2019m not a complete, hateful killjoy (only a partial one), a redeeming element or two that remain fresh despite any other staleness.<\/p>\n\n\n\n

Allstate, \u201cCheck Allstate First\u201d football campaign (Wieden+Kennedy)<\/h2>\n\n\n\n

The what:<\/strong><\/em> Allstate encourages us to check their rates first, just as they should confirm their team\u2019s mascot and saying before doing fan stuff.<\/p>\n\n\n\n

The why:<\/strong> <\/em>Okay, we\u2019re getting this campaign out of the way first because it outstayed its welcome the minute it showed up. I just. I mean. I love me a people-being-stupid ad, and I\u2019m willing to give a lot of room for people to be really, really stupid. These ads just stretch my ability to sustain that, and I find that disrespectful. There\u2019s stupid, and then there\u2019s \u201cbeing surrounded by people shouting a thing other than what you\u2019re shouting and not wondering if you\u2019re shouting it wrong,\u201d<\/p>\n\n\n\n

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