{"id":3102,"date":"2024-12-05T15:42:31","date_gmt":"2024-12-05T21:42:31","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=3102"},"modified":"2024-12-09T09:49:44","modified_gmt":"2024-12-09T15:49:44","slug":"the-three-best-football-adjacent-ad-campaigns-of-all-time","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/the-three-best-football-adjacent-ad-campaigns-of-all-time\/","title":{"rendered":"The Three Best Football(-Adjacent) Ad Campaigns of All Time"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/12\/hairy-dawg-fetch.jpg\" alt=\"Heisman Trophy winner Kyler Murray stands outside in a sun-dappled yard with Hairy Dawg, the costumed mascot for UGA \u2014 a gray bulldog with a big head, an intimidating underbite, and a red #1 jersey, and he\u2019s poised to run. Kyler is wearing a white Sooners #1 jersey, and he\u2019s holding the stick he\u2019s about to throw for an epic game of fetch.\" class=\"wp-image-3103\" style=\"width:380px\"\/><figcaption class=\"wp-element-caption\">Intercepting Hairy Dawg\u2019s game of fetch? <em>Not. Cool.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>If you missed UGA\u2019s domination (har) of Georgia Tech for the seventh year in a row in the 118th annual Clean, Old-Fashioned Hate, you\u2026 are like many people, because viewership gets whittled down to only the most devoted fans when two teams are trading scores for <em>eight freaking overtimes<\/em> until one of them finally muffs a two-point conversion. This coming weekend, Georgia will be facing Texas in the SEC Championship, the result of which I will not predict and trash about I will not talk because jinxes aren\u2019t a real thing except for football.<\/p>\n\n\n\n<p>In honor of this momentous meeting, I wanted to look at three football (and football-adjacent) ad campaigns that are, in my opinion, the best of all football and football-adjacent ad campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dr. Pepper, \u201cFansville\u201d (Deutsch)<\/h2>\n\n\n\n<p>Shut up about Fansville already? No, <em>you<\/em> shut up about\u2026 shutting up, whatever, your face is stupid. Yes, I\u2019ve sung the praises of this campaign <em>so<\/em> many times already \u2014 the performances, the soapiness, the self-awareness, the Brian Bosworth \u2014 and if you\u2019re getting tired of hearing about it, I don\u2019t care. The campaign is into its seventh season, and I\u2019m going to keep singing until the awesomeness starts to fade or Deutsch hires me to help write an episode. (Hit me up, Deutsch.)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chaos Comes to Fansville :60\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/BkLUzmALAMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Highlights:<\/em> \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/d_6y\/dr-pepper-fansville-x-ray\" data-type=\"link\" data-id=\"https:\/\/www.ispot.tv\/ad\/d_6y\/dr-pepper-fansville-x-ray\" target=\"_blank\" rel=\"noreferrer noopener\">That\u2019s his Dr. Pepper hand!<\/a>\u201d; Bryce Young\u2019s deadpan delivery of, \u201c<a href=\"https:\/\/www.ispot.tv\/ad\/2Lr7\/dr-pepper-fanville-theyre-my-family-now-ft-bryce-young\" data-type=\"link\" data-id=\"https:\/\/www.ispot.tv\/ad\/2Lr7\/dr-pepper-fanville-theyre-my-family-now-ft-bryce-young\" target=\"_blank\" rel=\"noreferrer noopener\">They\u2019re my family now, C.J<\/a>.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ESPN, \u201cThis Is SportsCenter\u201d (Arts &amp; Letters, currently*)<\/h2>\n\n\n\n<p>\u201cThis Is SportsCenter\u201d does include sports that, for whatever reason, aren\u2019t football, but both the football- and non-football-focused ads deliver equally. The goings-on in the SportsCenter corporate offices have managed to stay fresh for nearly 30 years, and while I remain a dedicatedly remote worker, that\u2019s one cube farm I\u2019d be willing to join. Even at the reception desk.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;ESPN&quot; This is SportsCenter - Phone Calls Feat. Antonio Brown\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/lBhr9piySng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Highlights:<\/em> Too many to name \u2014 they\u2019re all bangers. Forced to pick, though, I\u2019d have to highlight <a href=\"https:\/\/www.youtube.com\/watch?v=1KpwT3ihBBw\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=1KpwT3ihBBw\">a squabbling Peyton and Eli Manning<\/a> and the universally beloved \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=ww86iaucd2A\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=ww86iaucd2A\" target=\"_blank\" rel=\"noreferrer noopener\">Terry Tate: Office Linebacker<\/a>\u201d (among the football-related ads) and \u201c<a href=\"https:\/\/www.espn.com\/video\/clip\/_\/id\/17368436\" data-type=\"link\" data-id=\"https:\/\/www.espn.com\/video\/clip\/_\/id\/17368436\" target=\"_blank\" rel=\"noreferrer noopener\">Carrying Kerri<\/a>\u201d (for those old enough to remember the \u201996 Olympics) and <a href=\"https:\/\/www.youtube.com\/watch?v=uJrkOWem9RU\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=uJrkOWem9RU\" target=\"_blank\" rel=\"noreferrer noopener\">how not to wash the Stanley Cup<\/a> (among more general-interest ones).<\/p>\n\n\n\n<p><em>*The campaign was launched by Wieden+Kennedy in 1995 and then brought in-house in 2017 until it kind of fizzled and died in 2019 and came back in 2023 with Arts &amp; Letters where, fun fact, a number of W+K alums who worked on the initial campaign are now on staff.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nissan, \u201cHeisman House\u201d (TBWA\\Chiat\\Day)<\/h2>\n\n\n\n<p>Working with stars who quite visibly don\u2019t know how to act is always a crapshoot, but in this case, it pays off <em>so big<\/em>. The players in these ads clearly went pro in something other than acting, and it shows, and it couldn\u2019t be more endearing. <em>Also<\/em>, of the three campaigns in this post, this one is the most overtly ad-campaign-y, with Heisman House residents driving around in Nissan vehicles and demonstrating product features, and I couldn\u2019t care less, because it\u2019s just cute and funny. Also-also, I had no idea when I started working on this post that the campaign is actually in its <em>14th<\/em> year and still manages to stay fresh.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Catch Commercial 2022 Nissan Heisman House\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/zAO2wkmsYSY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Highlights: <\/em><a href=\"https:\/\/youtu.be\/9mWR-_rxi7o?si=i27EEeCv9SxluMYd\" data-type=\"link\" data-id=\"https:\/\/youtu.be\/9mWR-_rxi7o?si=i27EEeCv9SxluMYd\" target=\"_blank\" rel=\"noreferrer noopener\">Bo Jackson will TP anything<\/a>; <a href=\"https:\/\/youtu.be\/rMk3eIc0FeY?si=APeGHdVAy3FUt16W\" data-type=\"link\" data-id=\"https:\/\/youtu.be\/rMk3eIc0FeY?si=APeGHdVAy3FUt16W\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cI like the crust.\u201d \u201c\u2026 I\u2019ll put it back.\u201d<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ads I Wish I\u2019d Made<\/h2>\n\n\n\n<p>One thing I love about all three of these campaigns is the combination of creativity and longevity. I can think of, but won\u2019t name because I\u2019m a nice person, multiple ongoing campaigns that have long since outlived their cleverness, and in the meantime Arts &amp; Letters is bringing in <a href=\"https:\/\/fb.watch\/whPPFysEJw\/\" data-type=\"link\" data-id=\"https:\/\/fb.watch\/whPPFysEJw\/\" target=\"_blank\" rel=\"noreferrer noopener\">gold-medal sprinter Sydney McLaughlin<\/a> for what\u2019s probably the gazillionth SportsCenter ad.\u00a0<\/p>\n\n\n\n<p>I respect a campaign, show, or movie series, whatever that recognizes when it\u2019s slowing down and makes a graceful exit. Even more, though, I respect one of those that apparently will never slow down and should never exit. Entertain me, Fansville. Amuse me, SportsCenter. And let Hairy Dawn catch that stick, Heisman House, because a stick interception is almost as bad as a fake throw, and we know how bad fake throw is.<\/p>\n\n\n\n<p>Go Dawgs.<\/p>\n\n\n\n<p><strong><em>While I have you her<\/em>e:<\/strong><\/p>\n\n\n\n<p>This is just your reminder that the end of the FBS regular season marks the start of Weepy Award Season. If you run into a tearjerking ad you love \u2014 or, for that matter, have an old favorite you\u2019d like to see acknowledged \u2014 drop it in comments,  <a href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">hit me up<\/a> on <a href=\"https:\/\/x.com\/CapeGCreative\" data-type=\"link\" data-id=\"https:\/\/x.com\/CapeGCreative\" target=\"_blank\" rel=\"noreferrer noopener\">social<\/a> <a href=\"https:\/\/www.facebook.com\/capertongcreative\" data-type=\"link\" data-id=\"https:\/\/www.facebook.com\/capertongcreative\" target=\"_blank\" rel=\"noreferrer noopener\">media<\/a>, or whatever to get it into contention.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you missed UGA\u2019s domination (har) of Georgia Tech for the seventh year in a row in the 118th annual Clean, Old-Fashioned Hate, you\u2026 are like many people, because viewership &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10,15,83,72],"class_list":["post-3102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-irl","tag-ads-i-wish-id-made","tag-campaigns","tag-sport","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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