{"id":246,"date":"2019-10-28T09:00:03","date_gmt":"2019-10-28T15:00:03","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=246"},"modified":"2019-10-28T09:00:03","modified_gmt":"2019-10-28T15:00:03","slug":"five-underappreciated-advertising-icons-worthy-of-a-halloween-costume","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/five-underappreciated-advertising-icons-worthy-of-a-halloween-costume\/","title":{"rendered":"Five underappreciated advertising icons worthy of a Halloween costume"},"content":{"rendered":"\n
\"\"
What’s going on here? Facebook<\/a> will know. Just sayin’.<\/figcaption><\/figure><\/div>\n\n\n\n

Mr. Clean. The Brawny Man. The Jolly Green Giant (and the Little Green Sprout). Don\u2019t get me wrong \u2014 they\u2019re all classic costumes, and any advertising professional should be proud to wear one out and about on Halloween. But they\u2019re also a little bit\u2026 done. And if you\u2019re worried about running into someone wearing your same costume, the danger increases when you go with a classic.<\/p>\n\n\n\n

The solution? Choose an advertising icon who\u2019s just as recognizable but doesn\u2019t get the attention they deserve. Here are a few ways to show up at your agency\u2019s Halloween party with something a little bit different (along with coupled-up options if your significant other will be getting in on the fun).<\/p>\n\n\n\n

The best part: All of these are available on Amazon Prime, so you can order them now and have them in time for Halloween. (I\u2019m not receiving any kind of commission for any of it, ftr \u2014 this is entirely a public service.)<\/p>\n\n\n\n

The heroine from the \u201c1984\u201d commercial<\/h2>\n\n\n\n

Apple\u2019s epic, Ridley Scott-directed \u201c1984\u201d ad<\/a> will forever be regarded as 59 of the most iconic seconds in advertising history. Show some love to the nameless, sledgehammer-wielding heroine with orange shorts<\/a>, a white tank top<\/a>, and (of course) a big-ass sledgehammer<\/a>. If you\u2019re really committed, spray your hair platinum blonde to get the look just right.<\/p>\n\n\n\n

\"Collage<\/figure><\/div>\n\n\n\n

Couple upgrade:<\/strong> Baggy gray sweats and a bald cap, like any self-respecting prole, or a black-turtlenecked Steve Jobs.<\/p>\n\n\n\n

Cialis ad<\/h2>\n\n\n\n

Why did Cialis choose the image of people sitting in separate bathtubs in a field overlooking a sunlit lake<\/a> as the perfect representation of their boner pill? Because\u2026 because shut up, that\u2019s why. But no one will miss the imagery when you show up in a solo bathtub<\/a> of your own. Don’t forget to load up your phone with your baby-making music of choice to remind everyone of proper procedure if this tub is a-rockin’.<\/p>\n\n\n\n

\"Collage<\/figure><\/div>\n\n\n\n

Couple upgrade: <\/strong>Another person in a separate bathtub. Hold hands and smile at each other throughout the evening like two people who don\u2019t seem to understand that Cialis only becomes useful if they get into the same<\/em> tub.<\/p>\n\n\n\n

Billy Dee Williams refusing to sign a can of Colt 45 at Comic Con<\/h2>\n\n\n\n

Allegedly.<\/em> I would never come out and say<\/em> that Star Wars<\/em> actor and onetime Colt 45 pitchman Billy Dee Williams will have you removed from a comic book convention for asking him to sign a can of said malt beverage. Or ever has done that. Or has it included in his rider that he will do it. I\u2019d just recommend against trying it.<\/p>\n\n\n\n

This is a great opportunity to recycle that Lando Calrissian costume<\/a> you have lying around. Just add a can of Colt 45, a Sharpie, and an angry look.<\/p>\n\n\n\n

\"Collage<\/figure><\/div>\n\n\n\n

Couple upgrade: <\/strong>A black-suited, angry-looking bodyguard ready to bounce offenders the moment the can makes its appearance.<\/p>\n\n\n\n

Hangry Betty White<\/h2>\n\n\n\n

Betty White in any incarnation is a great choice. Foul-mouthed, football-playing Betty White<\/a>? Perfection. Pale blue sweatsuit<\/a>, fluffy white wig<\/a>, and a Snickers bar, and there you have it. (Maybe several Snickers bars. I know I\u2019d end up eating my costume all night.)<\/p>\n\n\n\n

(The candy part of the costume. Not the sweatsuit. That would be gross.)<\/p>\n\n\n\n

\"Collage<\/figure><\/div>\n\n\n\n

Couple upgrade: <\/strong>Go this one alone. Betty White shares the stage with no one.<\/p>\n\n\n\n

As-Seen-on-TV Floundering Blanket User<\/h2>\n\n\n\n

There must be a better way!<\/a><\/em> Being a generally clumsy person, and a cold-natured person who enjoys knitting, I do know the frustration of\u2026 many things. That said, I have yet to meet anyone who struggles <\/a>entirely that much<\/a><\/em> with finding lids for their storage containers<\/a>. Honor the plight of the exaggeratedly incompetent user of everyday household objects with your regular clothes, a Snuggie<\/a>, and the cordless phone<\/a> you can now answer because you\u2019re no longer battling your blanket like it\u2019s Sharktopus.<\/p>\n\n\n\n

\"Collage<\/figure><\/div>\n\n\n\n

(For real, though, you should also read about how honest-to-dog adaptive devices have made their way into infomercial infamy<\/a>.)<\/p>\n\n\n\n

Couple upgrade: <\/strong>Overacting pre-Snuggie blanket struggler. Remember that your struggles are enshrined in black and white, so choose your clothes and makeup accordingly.<\/p>\n\n\n\n

Happy Halloween, y’all.<\/h2>\n\n\n\n

And there you have it. No need to thank me (but do tag me on Instagram<\/a> if you try any of these out in the wild). And leave your own suggestions in comments if you have ideas for costumes that will get your agency talking about something other than how you always leave throw your lunch trash in the trash can at your desk instead of taking it into the kitchen that\u2019s, like, ten feet away. Come on, people. We live in a society.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mr. Clean. The Brawny Man. The Jolly Green Giant (and the Little Green Sprout). Don\u2019t get me wrong \u2014 they\u2019re all classic costumes, and any advertising professional should be proud …<\/p>\n","protected":false},"author":1,"featured_media":263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[38],"class_list":["post-246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-irl","tag-holiday-celebrate"],"yoast_head":"\nFive underappreciated advertising icons worthy of a Halloween costume - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/five-underappreciated-advertising-icons-worthy-of-a-halloween-costume\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five underappreciated advertising icons worthy of a Halloween costume - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"Mr. Clean. 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