{"id":2453,"date":"2024-08-29T13:12:43","date_gmt":"2024-08-29T18:12:43","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=2453"},"modified":"2024-11-19T16:48:20","modified_gmt":"2024-11-19T22:48:20","slug":"actually-related-to-advertising-two-olympic-ads-are-big-losers","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/actually-related-to-advertising-two-olympic-ads-are-big-losers\/","title":{"rendered":"ACTUALLY RELATED TO ADVERTISING: Two Olympic ads are big losers"},"content":{"rendered":"
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Gemini, tell an athlete how much you admire her and say it came from my daughter.<\/figcaption><\/figure>\n<\/div>\n\n\n

WE\u2019RE BACK, BABY. I do not know WHAT was going on a <\/a>couple<\/a> of weeks ago<\/a>, but it\u2019s over, or at least over enough to let the grumpy, negative side of me get some critical content written.<\/p>\n\n\n\n

The Olympics are, of course, a huge target for advertisers (and reasonably so), usually with somewhat generic ads about sportsmanship and unity and inspiration and whatnot. And of course you have your standouts<\/a>, that really jerk the tears or take chances that pay off or just do stuff that\u2019s really cool.<\/p>\n\n\n\n

Alas, the biggest standout ads for me (and a lot of other people) this year didn\u2019t stand out for positive reasons. Google and Nike, in particular, whiffed in a big way, airing ads that started with promising premises and then veered off in the kind of wrong direction you wouldn\u2019t expect to see from a team of their respective size and prominence. And now that I\u2019m free from my previous bout of positivity, I\u2019ve got things to say about them.<\/p>\n\n\n\n

Google, \u201cDear Sydney\u201d<\/h2>\n\n\n\n

It\u2019s a sweet idea: A father talks about how his young daughter, a runner, is a huge fan of Olympic hurdler Sydney McLaughlin-Levrone. And she wants to write her a fan letter. And he wants her letter to be \u201cjust right.\u201d<\/p>\n\n\n\n

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