{"id":2442,"date":"2024-08-16T11:30:00","date_gmt":"2024-08-16T16:30:00","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=2442"},"modified":"2024-11-19T16:49:52","modified_gmt":"2024-11-19T22:49:52","slug":"also-unrelated-to-advertising-positive-olympic-vibes-only","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/also-unrelated-to-advertising-positive-olympic-vibes-only\/","title":{"rendered":"Also Unrelated to Advertising: Positive Olympic Vibes Only"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"700\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/logo-violation.jpg\" alt=\"Screenshot of a tweet by @hunterschwarz. The tweet reads, \u201cThe moon appeared inside the Olympic rings on the Eiffel Tower, which is a violation of the Olympic brand guide: @olympics.\u201d The two photos underneath show a long shot and a close-up of the spotlit Eiffel Tower at night with the Olympic ring logo attached to the side. The full moon is visible perfectly framed by the top center ring.\" class=\"wp-image-2943\" style=\"width:320px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/logo-violation.jpg 800w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/logo-violation-300x263.jpg 300w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/logo-violation-768x672.jpg 768w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/logo-violation-274x240.jpg 274w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/logo-violation-400x350.jpg 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">GREAT JOB, MOON. WAY TO \u2014 Hold on. What\u2019s happening to my snark? I feel so\u2026 so <em>sincere<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Now, this was originally supposed to be a post dissecting some of the worst ads that came out during the Olympics. And I do still plan to do that next week. But here\u2019s the thing: I\u2019m just not feeling that. That\u2019s not where I am right now. I keep getting stuck on positive stuff \u2014 great sportspersonship, heartwarming moments, new voices and progress, upbeat humor. I can barely muster a snide remark where Olympic advertising is concerned. I just feel so\u2026 positive.<\/p>\n\n\n\n<p>So if I\u2019m having to deal with that shirt, so are you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Simone Biles and Jordan Chiles bow to Rebeca Andrade<\/h2>\n\n\n\n<p>This display of sportswomanship has already gotten a lot of attention, but whatever, I\u2019m bringing it up here anyway. Perennial GOAT Simone Biles and U.S. teammate Jordan Chiles (hey, that rhymes) both had uncharacteristically issue-smattered floor routines in the individual finals, leaving them relegated to the unfamiliar positions of silver and bronze. And how did they handle their disappointment? By not being disappointed and instead <a href=\"https:\/\/www.today.com\/news\/paris-olympics\/jordan-chiles-simone-biles-bow-rebeca-andrade-podium-rcna165756\" target=\"_blank\" rel=\"noreferrer noopener\">giving well-earned flowers to Brazil\u2019s Rebeca Andrade<\/a>, the winner of the well-earned gold medal. They showed that being competitive as <em>athletes<\/em> doesn\u2019t require also being competitive as <em>people<\/em>.<\/p>\n\n\n\n<p>And because I\u2019d hate for the sportswomanship of Silver and Bronze to overshadow the gymnastic accomplishments of Gold, I want to be sure to recognize Rebeca herself, whose new gold medal makes her the most decorated gymnast in Brazil\u2019s Olympic history. Coming back from <em>three<\/em> ACL injuries in four years, she still managed to hold her own against Simone forking Biles, so I\u2019ll follow Simone\u2019s and Jordan\u2019s example in giving her a bow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zhou Yaqin is adorable<\/h2>\n\n\n\n<p>And while we\u2019re on the gymnastics medal stand, Chinese gymnast Zhou Yaqin tentatively nibbling on her silver medal is about as adorable as they come.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@gloss\/video\/7401617724234845482\" data-video-id=\"7401617724234845482\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@gloss\" href=\"https:\/\/www.tiktok.com\/@gloss?refer=embed\">@gloss<\/a> <p>Could this be the cutest moment of the @Olympics \ud83d\ude0d\ud83e\udd37\ud83c\udffd\u200d\u2642\ufe0f Chinese gymnast Zhou Yaqin didn\u2019t know about the whole medal biting thing, but she\u2019s a fast learner! \ud83c\udfc5\ud83d\ude01 <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\">#foryou<\/a> <a title=\"olympics\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/olympics?refer=embed\">#olympics<\/a> <a title=\"gymnastics\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymnastics?refer=embed\">#gymnastics<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - GLOSS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7401617616659352363?refer=embed\">\u266c original sound &#8211; GLOSS<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>It was also sweet how she patiently waited for the Italian gymnasts to finish their hugging so she could hug the gold medalist. I\u2019m really loving artistic gymnastics this Olympic cycle. (We\u2019re not talking about the controversy over Jordan\u2019s bronze medal, because this is a positive-vibes-only post.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Women come out for Imane Khelif<\/h2>\n\n\n\n<p>One of the biggest shadows over the Olympics was the controversy over Algerian boxer Imani Khelif\u2019s gender, including inexcusable attacks, accusations, and insults. But as she stepped up for her gold-medal bout, the stands were full of women \u2014 many of whom had no connection to Algeria and, frankly, didn\u2019t give two shirts about boxing \u2014 <a href=\"https:\/\/apnews.com\/article\/2024-olympics-imane-khelif-women-paris-4a0ce03e44a92481a2be1105084a982f\" target=\"_blank\" rel=\"noreferrer noopener\">waving Algerian flags and chanting and cheering for her<\/a>. And at the end, after Imane defeated Chinese boxer Yang Liu, <a href=\"https:\/\/www.bbc.com\/sport\/olympics\/articles\/c3ej8wqw0jjo\" target=\"_blank\" rel=\"noreferrer noopener\">Liu raised Imane\u2019s arm in the air<\/a> in a celebration of what she\u2019d accomplished. Because recognizing a person\u2019s essential humanity and celebrating their accomplishments is, it turns out, both easy and fun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snoop Dogg dances for a horse<\/h2>\n\n\n\n<p>Yup, it\u2019s exactly what it sounds like. I\u2019ve been a fan of Snoop Dogg in general, and I absolutely lost it at his <a href=\"https:\/\/www.rollingstone.com\/culture\/culture-news\/snoop-dogg-kevin-hart-recap-olympics-equestrian-event-1205568\/\" target=\"_blank\" rel=\"noreferrer noopener\">extemporaneous commentary on the Olympics equestrian events<\/a> in Tokyo alongside Kevin Hart. (If the dressage rider in question didn\u2019t immediately get a t-shirt saying, \u201cGangsta as a Mug,\u201d something is wrong with the world.) This year, Snoops role as an official commentator for NBC took him to a wide variety of events, but equestrian remains one of his favorites, which is how we ended up with this video of Snoop dancing for a horse.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@revoltsports\/video\/7400059885913754926\" data-video-id=\"7400059885913754926\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@revoltsports\" href=\"https:\/\/www.tiktok.com\/@revoltsports?refer=embed\">@revoltsports<\/a> <p>Life doesn\u2019t get better than this \ud83d\udd25 <a title=\"snoopdogg\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/snoopdogg?refer=embed\">#SnoopDogg<\/a> dancing with a horse at the Olympics is sure to brighten your day \u2600\ufe0f \ud83c\udfa5: 75secondes \/ X<\/p> <a target=\"_blank\" title=\"\u266c original sound - RevoltSports\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7400059790384220971?refer=embed\">\u266c original sound &#8211; RevoltSports<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>(Also, how do we formally replace \u201chalf pass\u201d with \u201chorse crip walking\u201d in future Olympic dressage events? Do I need a petition or something?)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Flavor Flav sponsors U.S. women\u2019s water polo<\/h2>\n\n\n\n<p>If you didn\u2019t have \u201crappers provide some of the most wholesome moments of the 2024 Olympics\u201d on your bingo card, I\u2019m fine with you drawing an extra box and writing it In. That\u2019s because Public Enemy founder and clock enthusiast <a href=\"https:\/\/www.npr.org\/2024\/08\/04\/nx-s1-5061526\/rapper-flavor-flav-on-why-he-decided-to-sponsor-the-u-s-womens-water-polo-team\" target=\"_blank\" rel=\"noreferrer noopener\">Flavor Flav sponsored this year\u2019s U.S. women\u2019s water polo team<\/a>, just because his manager read an article about how hard these women have to work in their regular lives and jobs to be able to play water polo. And he didn\u2019t just throw money at them \u2014 he was right there cheering with them, next to and sometimes in the pool.<\/p>\n\n\n\n<p>And Flav also extended a hand to Jordan Chiles in the wake of that controversy I non-mentioned above, <a href=\"https:\/\/ew.com\/flavor-flav-offers-jordan-chiles-bronze-necklace-amid-olympic-medal-controversy-8694158\" target=\"_blank\" rel=\"noreferrer noopener\">offering her a bronze clock necklace<\/a> to replace her disputed bronze medal. Which, like\u2026 better. I am right about this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elmo and Flavor Flav are friends<\/h2>\n\n\n\n<p>Who else is a huge fan of Team USA? Elmo from Sesame Street. Which is why it\u2019s perfectly natural for Elmo and Flavor Flav to become best friends.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Mr. Flavor Flav, do you think we could be <a href=\"https:\/\/twitter.com\/hashtag\/TeamUSA?src=hash&amp;ref_src=twsrc%5Etfw\">#TeamUSA<\/a>\u2019s number-one-fans together?<\/p>&mdash; Elmo (@elmo) <a href=\"https:\/\/twitter.com\/elmo\/status\/1821650045395202382?ref_src=twsrc%5Etfw\">August 8, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Is Flav Elmo\u2019s only new Olympic bud? He is not. There\u2019s also USA Gymnastics\u2019 star pommel horse specialist, Stephen Nedoroscik, who has advice for Elmo about becoming a giggle specialist.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Elmo, the great thing about specializing in something is you get to decide. I think you\u2019ll be a great specialist in anything you end up choosing! <a href=\"https:\/\/t.co\/CKXOXisen5\">https:\/\/t.co\/CKXOXisen5<\/a><\/p>&mdash; Stephen Nedoroscik (@GymnastSteve) <a href=\"https:\/\/twitter.com\/GymnastSteve\/status\/1820891551654146513?ref_src=twsrc%5Etfw\">August 6, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>THE WHOLESOMENESS, IT BURNS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cPommel horse guy\u201d is activated and wins bronze<\/h2>\n\n\n\n<p>And who is Stephen Nedoroscik? He is, as noted above, Team USA\u2019s pommel horse specialist, which is a thing, and yet another example of heartwarmingness in this year\u2019s gymnastic events. In his regular life, Stephen is a <a href=\"https:\/\/www.gq.com\/story\/stephen-nedoroscik-pommel-horse-guy-interview\" target=\"_blank\" rel=\"noreferrer noopener\">self-described nerd<\/a> with an engineering degree who can solve a Rubik\u2019s cube in under ten seconds, In his gymnastics life, Stephen is a machine who has min-maxed for pommel horse and only pommel horse to a bronze-medal-winning degree. Seriously, watching him sitting there, meditating, and then <a href=\"https:\/\/www.today.com\/popculture\/stephen-nedoroscik-gymnastics-meme-paris-olympics-2024-rcna164161\" target=\"_blank\" rel=\"noreferrer noopener\">getting up like he\u2019d been <em>Manchurian Candidate<\/em> activated<\/a> and Clark Kenting off his glasses and ripping out a spectacular pommel horse routine was epic.<\/p>\n\n\n\n<p>Not bad for \u201cjust a regular dude who happens to be really good at pommel horse.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Table tennis winners invent \u201cselfie diplomacy\u201d<\/h2>\n\n\n\n<p>On the podium after the mixed-doubles table tennis competition, South Korean bronze medalist Lim Jong-hoon whipped out his phone for a kind of historic group selfie bringing together the winners from South Korea, North Korea, and China, because borders and governments and conflicts and politics notwithstanding, we will always be united by ping-pong.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C-FNav7JKqI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C-FNav7JKqI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by \uc62c\ub9bc\ud53d (@olympic)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Ilona Maher steals social media<\/h2>\n\n\n\n<p>A new voice for body positivity, sports positivity, and Olympic-level snarkery has emerged in the form of <a href=\"https:\/\/www.instagram.com\/ilonamaher\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Olympic women\u2019s rugby player Ilona Maher<\/a>. She talks about loving her tall, muscular, powerful body that defies traditional beauty standards that demand tiny waifishness. She talks about hard work and dedication. And she talks about <a href=\"https:\/\/www.instagram.com\/p\/C92heXGo3UT\" target=\"_blank\" rel=\"noreferrer noopener\">the impossibility of a graceful dismount from a beanbag chair<\/a>.<\/p>\n\n\n\n<p>Paging Simone Bi \u2014 oh, wait, <a href=\"https:\/\/www.instagram.com\/p\/C-IoiFeguQb\" target=\"_blank\" rel=\"noreferrer noopener\">she\u2019s there, too<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The IOC generously overlooks a serious logo violation<\/h2>\n\n\n\n<p>And I\u2019ll ease you back into my traditional advertising content <em>and<\/em> traditional snark with this tweet:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The moon appeared inside the Olympic rings on the Eiffel Tower, which is a violation of the Olympic brand guide \ud83d\udcf7: <a href=\"https:\/\/twitter.com\/Olympics?ref_src=twsrc%5Etfw\">@Olympics<\/a> <a href=\"https:\/\/t.co\/QJlgcxrWkN\">pic.twitter.com\/QJlgcxrWkN<\/a><\/p>&mdash; Hunter Schwarz (@hunterschwarz) <a href=\"https:\/\/twitter.com\/hunterschwarz\/status\/1816095775539224672?ref_src=twsrc%5Etfw\">July 24, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>That shirt\u2019s just forking funny<\/p>\n\n\n\n<p>Hopefully, next week, all this heartfeltness will have passed and I\u2019ll be able to deliver something more in my traditional style. Watch this space for my usual, grumpy, picky, possibly even petty, advertising-focused content with \u201cActually Related to Advertising: Two Olympic ads are big losers.\u201d I promise, I\u2019ll do better next time.<\/p>\n\n\n\n<p>(Also, now that the traditional Olympics is done, don\u2019t forget to continue cheering on Team USA in the <a href=\"https:\/\/olympics.com\/en\/paris-2024\/paralympic-games\" target=\"_blank\" rel=\"noreferrer noopener\">Paralympics August 28-September 8<\/a>. Seriously, that is some incredible competition right there \u2014 a lot of U.S. athletes train at the Lakeshore Foundation here in Birmingham, and y\u2019all, there\u2019s a reason wheelchair rugby is called \u201cMurderball.\u201d)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, this was originally supposed to be a post dissecting some of the worst ads that came out during the Olympics. 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