{"id":2433,"date":"2024-08-02T14:18:41","date_gmt":"2024-08-02T19:18:41","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=2433"},"modified":"2024-11-19T17:25:02","modified_gmt":"2024-11-19T23:25:02","slug":"unrelated-to-advertising-rapid-onset-nostalgia-and-svh","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/","title":{"rendered":"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High"},"content":{"rendered":"
\n
\"Cover
IYKYK.<\/figcaption><\/figure>\n<\/div>\n\n\n

Late Gen Xers and Xellenials are having a lot to talk about right now, and the rapid-onset nostalgia is strong.<\/p>\n\n\n\n

Rapid-onset nostalgia (must credit Caperton) is that particular form of nostalgia that arises with the passing of a particular kind of public person. It\u2019s not nostalgia for<\/em> that person, as the feeling that arose when we lost Betty White or Alan Rickman. It\u2019s nostalgia for what they created. It\u2019s, \u201cOh, So-and-so died. Do you remember that show? My favorite episode was\u2026\u201d<\/p>\n\n\n\n

For this round, it\u2019s the passing <\/a>of<\/a> Francine Pascal on Sunday<\/a>. And if that name rings no bells, or rings only faint, distant ones, that\u2019s not surprising \u2014 she wasn\u2019t hugely well known in and of herself (despite her doing so very much stuff<\/em> in her 92 years on earth, it turns out). But if you were alive and cognizant during the mid- to late eighties (and onward for a good two decades, really), you probably had at least some awareness of the Sweet Valley High series of tween-targeted books. You might have even have some vague memory of a Jessica and an Elizabeth, who were blonde and blue-eyed with \u201cperfect\u201d size-6 figures and a red Fiat Spider, all of which was noted specifically in every single book<\/em>.<\/p>\n\n\n\n

(Fun[?] fact: When the series was revamped and re-issued for a more modern audience in 2008, those \u201cperfect\u201d figures had been slimmed down to a size 4. Like, for real, it was important that damage to young girls\u2019 body image not get lost in the modernizing revisions.)<\/p>\n\n\n\n

But see? There it is. The death of Francine Pascal raises essentially no memories of the woman herself. It\u2019s the thing she created that\u2019s living on.<\/p>\n\n\n\n

Dear Sisters<\/h2>\n\n\n\n

Now, I wasn\u2019t actually a huge Sweet Valley High fan. (I was a Baby-Sitters Club devotee, until my Horse Girl phase hit and I transitioned to the Saddle Club.) But I read the books on occasion, and it was basically part of the lexicon among my extended social group for a time. We all knew if we were a Jessica or an Elizabeth. (I think pretty much all of us thought we were a Jessica but were really an Elizabeth because we were 11 and hardly had access to any of her Jessical shenanigans.) I picked them up from the library from time to time, and at sleepovers, I\u2019d sometimes see one on a friend\u2019s bookshelf and read it while everyone else was going to sleep (I\u2019m sure you\u2019re shocked to discover I was that kind of kid). It was almost a minor analog of the Barbie craze \u2014 even if you didn\u2019t have any of the books yourself, you were living in their aura.<\/p>\n\n\n\n

My gateway SVH book was Dear Sister<\/em>. In that book [SPOILER ALERT], Elizabeth was in a coma following a motorcycle accident with her boyfriend, Todd, and when she awoke, her personality was completely different and she\u2019d basically become (a way bitchier version of) Jessica. And as the story progressed, and Elizabeth started doing daring things and alienating her Elizabethan friend group, Jessica found herself taking on more and more of the Elizabeth role. (All of this was complicated, as you might expect, by the fact that the girls were physically identical as these personality shifts were occurring.) Elizabeth even got into a fight with Todd over something, I don\u2019t remember, and ended up going on a date with the massively rich and skeezy Bruce Patman at his beach house, and he got her drunk and she fell and hit her head on the coffee table and when she came to, she was Elizabeth again. Upon discovering this, Bruce tried to sexually assault her, in a tween book, remember<\/em> and she\u2019s running away and onto the beach and straight into Todd\u2019s arms, because he was on the beach for some reason, and some other stuff was going on with Jessica, and then they lived happily ever after until whatever happened in the next book.<\/p>\n\n\n\n

If you noticed the \u201cI don\u2019t remember\u201d and the \u201cfor some reason,\u201d it\u2019s because I was just recapping the book COMPLETELY FROM MEMORY A GOOD THREE DECADES AFTER I READ IT. THAT\u2019S WHAT THESE BOOKS ARE.<\/p>\n\n\n\n

Dear Lord<\/h2>\n\n\n
\n
\"Cover
Not joking here. (Righteous \u2018stache, Scott.)<\/figcaption><\/figure>\n<\/div>\n\n\n

And note I didn\u2019t say they were good<\/em>, just that they were there<\/em>. There was body shaming and body image pressure, just starting<\/em> with the \u201cperfect size 6\u201d in every single book. The SVH universe was overwhelmingly white, with a nice touch of racism where appropriate (and I\u2019m not in the \u201cwe have to overlook it, because it was of the time\u201d crowd, so there\u2019s that). The portrayals of dating and sexuality and all the things definitely didn\u2019t promote a healthy message for impressionable girls. And the scene in Dear Sister<\/em> where Elizabeth\u2019s neurosurgeon had to take a minute to scam on Jessica before moving on to her sister\u2019s medical condition? In retrospect, it could have used a quick, \u201cSeriously, are you hitting on me while my sister is lying in a coma?\u201d before progressing to the rest of the plot.<\/p>\n\n\n\n

So this isn\u2019t a the series was influential and we have to overlook the problematic parts<\/em> post, and it\u2019s not a the series was influential and we\u2019ll just excuse the problematic parts<\/em> post \u2014 it\u2019s problematic parts and all, the series was influential<\/em>.<\/p>\n\n\n\n

Sara at Smart Bitches Trashy Books <\/a>discusses<\/a> the impact the series had on her life<\/a>, including its place on the teen-romance-to-V.C.-Andrews pipeline, and the impact of those problematic aspects \u2014 she, like I, gives no passes for said aspects \u2014 and wrapped it up into a quoteworthy conclusion: <\/p>\n\n\n\n

\n

The \u201ccompellingly ridiculous,\u201d as I called them in that [SBTB podcast] episode [linked in the original post], world of Sweet Valley influenced me in ways I\u2019ll probably keep discovering as I look back at my reading history and the genres I love. I often joke about moments when my inner 13 year old is NOT CHILL, and Sweet Valley was what my 13 year old self was reading as fast as she could. They formed a piece of the foundation of my adult self, which is no small feat.<\/p>\n<\/blockquote>\n\n\n\n

(Read the whole post, please.)<\/p>\n\n\n\n

And the thing about rapid-onset nostalgia is that isn\u2019t wholly about the producer, but to a degree, it isn\u2019t even entirely about the produced. It\u2019s about the era, and the mental return thereto. That\u2019s why actually having consumed the books en masse isn\u2019t necessary to participate in the nostalgia \u2014 because everyone\u2019s been 13, and now everyone\u2019s nostalgiafying about their 13-year-old-hood, regardless of their reading habits at the time. When you\u2019re talking about what you were and weren\u2019t doing at that age, and what you\u2019d wished you were doing (because pretty much every 13-year-old wishes they were doing something else, right?), and what you were reading, whether or not it was SVH, and where your life went after that. Discussion of the books becomes like a writing prompt or an improv suggestion \u2014 a jumping-off point to keep going with your own thing.<\/p>\n\n\n\n

Dear Francine<\/h2>\n\n\n\n

And one of the really interesting things about this whole situation is that the vast majority of the SVH books and spinoffs weren\u2019t written by Francine Pascal. She created and meticulously outlined and frameworked the whole thing, and she wrote the first dozen or so books, but the vast majority of the corpus \u2014 in the area of 150 books, IIRC, and a ton of spinoffs \u2014 was written by ghostwriters. So not only does her passing trigger nostalgia over a thing she created, it triggered nostalgia over something even larger \u2014 much larger \u2014 than what she created, among a crowd rather larger than she created it for.<\/p>\n\n\n\n

So here\u2019s to Francine Pascal for\u2026 I don\u2019t even really know, even. For putting so much energy into creating something for tween girls to embrace, thus setting up a wide-ranging domino course and knocking the first one over. And giving me an opportunity to think back on that scene in Dear Sister<\/em> where 13-year-old me was scandalized by the word \u201cbreast.\u201d May you drive your red Fiat Spider into an eternal California sunset.<\/p>\n","protected":false},"excerpt":{"rendered":"

Late Gen Xers and Xellenials are having a lot to talk about right now, and the rapid-onset nostalgia is strong. Rapid-onset nostalgia (must credit Caperton) is that particular form of …<\/p>\n","protected":false},"author":1,"featured_media":2940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[28,41,75],"class_list":["post-2433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oversharing","tag-egomania","tag-in-honor-of","tag-unrelated-to-advertising"],"yoast_head":"\nUnrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"Late Gen Xers and Xellenials are having a lot to talk about right now, and the rapid-onset nostalgia is strong. Rapid-onset nostalgia (must credit Caperton) is that particular form of …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/\" \/>\n<meta property=\"og:site_name\" content=\"Caperton Gillett | The Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capertongcreative\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/capertongcreative\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-02T19:18:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T23:25:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/dear-sister.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"495\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CapeGCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/\"},\"author\":{\"name\":\"Caper\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\"},\"headline\":\"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High\",\"datePublished\":\"2024-08-02T19:18:41+00:00\",\"dateModified\":\"2024-11-19T23:25:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/\"},\"wordCount\":1397,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/dear-sister.jpg\",\"keywords\":[\"Egomania\",\"In honor of\",\"Unrelated to advertising\"],\"articleSection\":[\"Oversharing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/\",\"name\":\"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High - Caperton Gillett | The Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/dear-sister.jpg\",\"datePublished\":\"2024-08-02T19:18:41+00:00\",\"dateModified\":\"2024-11-19T23:25:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/#primaryimage\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/dear-sister.jpg\",\"contentUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/dear-sister.jpg\",\"width\":495,\"height\":800,\"caption\":\"Cover of \u201cDear Sister\u201d \u2014 a purple cover with a young blonde woman in a pink tank top in a circle in the center, gazing ahead and looking worried while clutching a picture frame with a picture of a young woman who looks just like her. Above the circle are the words \u201cSweet Valley High,\u201d and below it are the tagline, \u201cCan Jessica face life after Elizabeth?\u201d and the title, \u201cDear Sister,\u201d and below that, \u201ccreated by Francine Pascal.\u201d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\",\"name\":\"Caperton Gillett | The Blog\",\"description\":\"A blog about advertising, copywriting, creativity &c.\",\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\",\"name\":\"Caperton Gillett Creative\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-site-icon.png\",\"contentUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-site-icon.png\",\"width\":512,\"height\":512,\"caption\":\"Caperton Gillett Creative\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/capertongcreative\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/acgillett\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\",\"name\":\"Caper\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"caption\":\"Caper\"},\"sameAs\":[\"https:\\\/\\\/capertongillett.com\\\/blog\",\"https:\\\/\\\/www.facebook.com\\\/capertongcreative\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/acgillett\\\/\",\"https:\\\/\\\/x.com\\\/CapeGCreative\"],\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/author\\\/caper\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High - Caperton Gillett | The Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/","og_locale":"en_US","og_type":"article","og_title":"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High - Caperton Gillett | The Blog","og_description":"Late Gen Xers and Xellenials are having a lot to talk about right now, and the rapid-onset nostalgia is strong. Rapid-onset nostalgia (must credit Caperton) is that particular form of …","og_url":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/","og_site_name":"Caperton Gillett | The Blog","article_publisher":"https:\/\/www.facebook.com\/capertongcreative\/","article_author":"https:\/\/www.facebook.com\/capertongcreative","article_published_time":"2024-08-02T19:18:41+00:00","article_modified_time":"2024-11-19T23:25:02+00:00","og_image":[{"width":495,"height":800,"url":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/dear-sister.jpg","type":"image\/jpeg"}],"author":"Caper","twitter_card":"summary_large_image","twitter_creator":"@CapeGCreative","twitter_misc":{"Written by":"Caper","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/#article","isPartOf":{"@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/"},"author":{"name":"Caper","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/person\/a8b294ce5e33f2905e82f8435c3650c4"},"headline":"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High","datePublished":"2024-08-02T19:18:41+00:00","dateModified":"2024-11-19T23:25:02+00:00","mainEntityOfPage":{"@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/"},"wordCount":1397,"commentCount":0,"publisher":{"@id":"https:\/\/capertongillett.com\/blog\/#organization"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/#primaryimage"},"thumbnailUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/dear-sister.jpg","keywords":["Egomania","In honor of","Unrelated to advertising"],"articleSection":["Oversharing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/","url":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/","name":"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High - Caperton Gillett | The Blog","isPartOf":{"@id":"https:\/\/capertongillett.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/#primaryimage"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/#primaryimage"},"thumbnailUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/dear-sister.jpg","datePublished":"2024-08-02T19:18:41+00:00","dateModified":"2024-11-19T23:25:02+00:00","breadcrumb":{"@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/#primaryimage","url":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/dear-sister.jpg","contentUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/dear-sister.jpg","width":495,"height":800,"caption":"Cover of \u201cDear Sister\u201d \u2014 a purple cover with a young blonde woman in a pink tank top in a circle in the center, gazing ahead and looking worried while clutching a picture frame with a picture of a young woman who looks just like her. Above the circle are the words \u201cSweet Valley High,\u201d and below it are the tagline, \u201cCan Jessica face life after Elizabeth?\u201d and the title, \u201cDear Sister,\u201d and below that, \u201ccreated by Francine Pascal.\u201d"},{"@type":"BreadcrumbList","@id":"https:\/\/capertongillett.com\/blog\/unrelated-to-advertising-rapid-onset-nostalgia-and-svh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capertongillett.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Unrelated to Advertising: Rapid-Onset Nostalgia and Sweet Valley High"}]},{"@type":"WebSite","@id":"https:\/\/capertongillett.com\/blog\/#website","url":"https:\/\/capertongillett.com\/blog\/","name":"Caperton Gillett | The Blog","description":"A blog about advertising, copywriting, creativity &c.","publisher":{"@id":"https:\/\/capertongillett.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capertongillett.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/capertongillett.com\/blog\/#organization","name":"Caperton Gillett Creative","url":"https:\/\/capertongillett.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-site-icon.png","contentUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-site-icon.png","width":512,"height":512,"caption":"Caperton Gillett Creative"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/capertongcreative\/","https:\/\/www.linkedin.com\/in\/acgillett\/"]},{"@type":"Person","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/person\/a8b294ce5e33f2905e82f8435c3650c4","name":"Caper","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","caption":"Caper"},"sameAs":["https:\/\/capertongillett.com\/blog","https:\/\/www.facebook.com\/capertongcreative","https:\/\/www.linkedin.com\/in\/acgillett\/","https:\/\/x.com\/CapeGCreative"],"url":"https:\/\/capertongillett.com\/blog\/author\/caper\/"}]}},"_links":{"self":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/comments?post=2433"}],"version-history":[{"count":1,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/2433\/revisions"}],"predecessor-version":[{"id":2962,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/2433\/revisions\/2962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/media\/2940"}],"wp:attachment":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/media?parent=2433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/categories?post=2433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/tags?post=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}