{"id":2403,"date":"2024-06-26T12:02:48","date_gmt":"2024-06-26T17:02:48","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=2403"},"modified":"2024-11-20T09:28:22","modified_gmt":"2024-11-20T15:28:22","slug":"free-ebook-download-when-to-trust-a-robot","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/free-ebook-download-when-to-trust-a-robot\/","title":{"rendered":"Free ebook download: When to Trust a Robot"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cute-robot.png\" alt=\"The cover of the ebook, &quot;When to Trust a Robot: What Employers Need to Know About AI Before Staffing Up Their Marketing Team,&quot; displayed on a white iPad. Peeking out from behind the iPad is an adorable, pencil-sketched li'l robot, down on one knee and presenting you with flowers because it loves you.\" class=\"wp-image-2932\" style=\"width:420px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cute-robot.png 680w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cute-robot-300x300.png 300w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cute-robot-150x150.png 150w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cute-robot-240x240.png 240w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<p>So, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">around 40% of marketers say they don\u2019t fully know how to effectively use generative AI<\/a>. And that\u2019s understandable, because there\u2019s a lot to get, but it means marketing leaders are being asked not just to <em>use<\/em> this awesome technology but to make staffing decisions based around the capabilities of a tool they don\u2019t fully understand.<\/p>\n\n\n\n<p>That hardly seems fair to me \u2013 managers deserve to know what they\u2019re working with (and not working with) when they\u2019re putting together a creative team. So I did a thing: I wrote an ebook for them. <em>When to Trust a Robot: What Employers Need to Know About AI Before Staffing Up Their Marketing Team <\/em>offers a plain-language overview of what generative AI is, how it works, and what it can and can\u2019t do, along with specific guidance to help managers make those crucial staffing decisions from a more informed position.&nbsp;<\/p>\n\n\n\n<p>(It also includes an appendix of four assignments taking GPT-4o through its marketing paces. Want to see if it can write in different brand voices, answer questions accurately, or not hallucinate Benedict Cumberbatch? I gotcha.)<\/p>\n\n\n\n<p><em>When to Trust a Robot<\/em> is available for free, ungated download, because I think it\u2019s just that important for managers to be able to make informed decisions they can feel confident standing behind. So bounce on over and grab your copy, and feel free to pass the link around to anyone else who could benefit from a better understanding of generative AI and what its capabilities could mean for their marketing department. It definitely beats finding out too late that you\u2019re understaffed in the creative department because the capabilities of ChatGPT were so enthusiastically but inaccurately hyped. Knowledge is power, y\u2019all, and power is what stands between us and SkyNet.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/capertongillett.com\/when-to-trust-a-robot\" target=\"_blank\" rel=\"noreferrer noopener\">Go fetch it from my website.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, around 40% of marketers say they don\u2019t fully know how to effectively use generative AI. And that\u2019s understandable, because there\u2019s a lot to get, but it means marketing leaders &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[12,17,20,22,28,39,55,56,66],"class_list":["post-2403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-c","category-the-biz","tag-agency-life","tag-cautionary-tales","tag-content","tag-copywriting","tag-egomania","tag-how-to","tag-one-for-the-art-directors","tag-our-robot-overlords","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free ebook download: When to Trust a Robot - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/free-ebook-download-when-to-trust-a-robot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free ebook download: When to Trust a Robot - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"So, around 40% of marketers say they don\u2019t fully know how to effectively use generative AI. 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