{"id":2353,"date":"2024-05-23T10:30:00","date_gmt":"2024-05-23T15:30:00","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=2353"},"modified":"2024-11-20T09:31:58","modified_gmt":"2024-11-20T15:31:58","slug":"an-ode-to-the-linkedin-post","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/an-ode-to-the-linkedin-post\/","title":{"rendered":"An Ode to the LinkedIn Post"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/beat-poet.jpg\" alt=\"A rear 3\/4 view from the waist up off a man silhouetted against a dimly lit, smoky bar, with a single spotlight casting a warm glow in the blue-toned darkness. From what we can see of the man, he\u2019s neatly groomed and well-dressed, wearing a suit and a shirt with an open collar and smoking a cigarette, because as we all know, smoking makes you cool.\" class=\"wp-image-2922\" style=\"width:auto;height:360px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/beat-poet.jpg 640w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/beat-poet-240x300.jpg 240w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/beat-poet-192x240.jpg 192w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u201cI call this next one \u2018I was talking with a high-performing executive this morning, and I was shocked by something they told me.\u2019\u201d<\/figcaption><\/figure>\n<\/div>\n\n\n<p>I\u2019ve been, as you might expect, spending a lot of time on LinkedIn since I\u2019ve been job hunting.<\/p>\n\n\n\n<p>(<a href=\"https:\/\/capertongillett.com\/contact-me\" target=\"_blank\" rel=\"noreferrer noopener\">Reasonable rates, inquire within.<\/a>)<\/p>\n\n\n\n<p>And I guess I\u2019d noticed the one-sentence paragraph thing before.<\/p>\n\n\n\n<p>You know the one-sentence paragraph thing?<\/p>\n\n\n\n<p>Where each new sentence has to go on a double-spaced line?<\/p>\n\n\n\n<p>I\u2019m sure I\u2019d noticed it before, but now I\u2019m <em>noticing<\/em> noticing it.<\/p>\n\n\n\n<p>It\u2019s so choppy.<\/p>\n\n\n\n<p>So abrupt.<\/p>\n\n\n\n<p>So tedious, kind of.<\/p>\n\n\n\n<p>But it has to be effective, right?<\/p>\n\n\n\n<p>I mean, everyone\u2019s using it.<\/p>\n\n\n\n<p>(Not me, obviously.)<\/p>\n\n\n\n<p>(By the time I get to the end of one, my head is throbbing.)<\/p>\n\n\n\n<p>(Like, literally throbbing, like I can feel the crown of my head faintly pulsing.)<\/p>\n\n\n\n<p>(And yes, sure, I\u2019ve never met a long paragraph I didn\u2019t want to make longer. Whatever.)<\/p>\n\n\n\n<p>They\u2019re just <em>so<\/em> choppy and abrupt and tedious, and <a href=\"https:\/\/capertongillett.com\/blog\/2021\/07\/14\/why-and-when-and-how-to-break-the-rules-of-writing\/\">I\u2019ve never pretended the rules of<\/a><a href=\"https:\/\/capertongillett.com\/blog\/2021\/07\/14\/why-and-when-and-how-to-break-the-rules-of-writing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/capertongillett.com\/blog\/2021\/07\/14\/why-and-when-and-how-to-break-the-rules-of-writing\/\">copywriting are inviolable<\/a>, but when it comes to readability, varying sentence length and rhythm, making the impact lines stand out so the audience grasps the important points to shit, sorry,<\/p>\n\n\n\n<p>\ud83d\udca5 They\u2019re just so choppy.<\/p>\n\n\n\n<p>\ud83d\udca5 And abrupt and tedious.<\/p>\n\n\n\n<p>\ud83d\udca5 It\u2019s like you have to take a breath after every sentence.<\/p>\n\n\n\n<p>\ud83d\udca5 It\u2019s like every sentence in the post is so important, it has to get its own line.<\/p>\n\n\n\n<p>\ud83d\udca5 \u201cThe more you know about people,\u201d ooh, glad you called that\u2019n out.<\/p>\n\n\n\n<p>But it HAS to be effective, right?<\/p>\n\n\n\n<p>Right?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/smoking-poet.jpg\" alt=\"We see a man with longish, unkempt hair, wearing a half-unbuttoned loose Henley-looking top with the sleeves rolled up to reveal a tattoo on his wrist, because he\u2019s edgy. He\u2019s smoking a cigarette (because he\u2019s edgy) and looking concerned as he types on an old-fashioned typewriter. On his desk, we can faintly see an open notebook, a black banker\u2019s lamp, and a spray of white flowers.\" class=\"wp-image-2921\" style=\"width:auto;height:360px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/smoking-poet.jpg 640w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/smoking-poet-240x300.jpg 240w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/smoking-poet-192x240.jpg 192w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u201cWhat rhymes with \u2018buy my online course\u2019?\u201d<\/figcaption><\/figure>\n<\/div>\n\n\n<p>(All the sources claim a boost in engagement of wait, literally no one provides statistics.)<\/p>\n\n\n\n<p>And I guess why not?<\/p>\n\n\n\n<p>Why write a social media post when you can write the world\u2019s most boring beat poem?<\/p>\n\n\n\n<p>Why write 15 paragraphs when you can write 50?<\/p>\n\n\n\n<p>If the LinkedIn vernacular is one sentence per line, maybe the thing to do is just conform.<\/p>\n\n\n\n<p>Throbbing head and all.<\/p>\n\n\n\n<p>Share choppy, double-spaced words of wisdom.<\/p>\n\n\n\n<p>Get LinkedIn famous.<\/p>\n\n\n\n<p>And watch it translate into success and riches, right?<\/p>\n\n\n\n<p>Right?<\/p>\n\n\n\n<p>(Reasonable rates.)<\/p>\n\n\n\n<p>(<a href=\"https:\/\/capertongillett.com\/contact-me\" target=\"_blank\" rel=\"noreferrer noopener\">Inquire within.<\/a>)<\/p>\n\n\n\n<p><em>Jazz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been, as you might expect, spending a lot of time on LinkedIn since I\u2019ve been job hunting. (Reasonable rates, inquire within.) And I guess I\u2019d noticed the one-sentence paragraph &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[28,45,49,75],"class_list":["post-2353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oversharing","tag-egomania","tag-job-hunting","tag-linkedin","tag-unrelated-to-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An Ode to the LinkedIn Post - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/an-ode-to-the-linkedin-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Ode to the LinkedIn Post - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve been, as you might expect, spending a lot of time on LinkedIn since I\u2019ve been job hunting. 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