{"id":2092,"date":"2023-10-27T14:00:00","date_gmt":"2023-10-27T19:00:00","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=2092"},"modified":"2024-11-20T09:38:43","modified_gmt":"2024-11-20T15:38:43","slug":"five-lazy-ass-advertising-related-halloween-costumes","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/five-lazy-ass-advertising-related-halloween-costumes\/","title":{"rendered":"Five Lazy-Ass Advertising-Related Halloween Costumes"},"content":{"rendered":"
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The objectively superior \u201cFansville\u201d execution, to be sure. The costumes just don\u2019t lend themselves to laziness. (\u201cThat\u2019s his Dr. Pepper hand!\u201d<\/a><\/em>)<\/figcaption><\/figure>\n<\/div>\n\n\n

So as of this writing, it\u2019s October 27. Friday. Halloween is on Tuesday, and if you haven\u2019t picked out your costume by now, you\u2019re cutting it close. I mean, you\u2019re coming up on last-faintly-racist-protected-IP-knockoff-costume-on-the-rack-at-Walmart close. You\u2019re running on fumes and rolling up to the Chevron at the first exit toward Sexy Hamburglar<\/a>town.<\/p>\n\n\n\n

But it\u2019s not too<\/em> late. You still have the weekend to come up with something to wear to the agency Halloween party, where the account execs are all phoning it in and the art directors have been working on their costumes since November 1 of last year. That\u2019s enough time to whip up something decent, possibly even using stuff you have at home, definitely with stuff you could find at TJ Maxx or whatever on short notice. (It\u2019s also enough time to order some stuff via Amazon Prime, if you haven\u2019t burned through all your options from my previous Halloween costume post<\/a>.)<\/p>\n\n\n\n

Never say Caperton doesn\u2019t have your back. Here are five super-lazy advertising-adjacent Halloween costumes, ranked in ascending order of slackassitude (along with tips for a couple\u2019s version, if you have a costume buddy this year).<\/p>\n\n\n\n

5. Fansville State fans<\/h2>\n\n\n\n

Gray cardigan, face paint, can of Dr. Pepper. Burgundy button-down or v-neck, depending on which  specific character you\u2019re going for. And now you\u2019re the easiest-to-replicate character(s) from the (unrelentingly awesome) Dr. Pepper \u201cFansville\u201d ads.<\/p>\n\n\n\n

Laziness level:<\/strong> 6\/10. Those aren\u2019t uncommon items of apparel, but if you don\u2019t have them, obviously you\u2019re going to have to make that TJ Maxx run, and then stop off for face paint at the Spirit Halloween in the abandoned Old Navy next door.<\/p>\n\n\n\n

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Couple upgrade:<\/strong> The, y\u2019know, other version of the costume. (And if you happen to have a baby, for the love of all that\u2019s holy, put \u2018em in a blue onesie<\/a>.)<\/p>\n\n\n\n

4. The T-Mobile buds<\/h2>\n\n\n\n

These costumes definitely wouldn\u2019t be recognizable enough on their own, but put them together, and people are probably going to pick up what you\u2019re putting down. And luckily, you have a number of options: Gray sweats, green t-shirt, and blue bathrobe for one; jeans and a putty-colored thermal for the other. Khaki cargo pants and a teal hoodie for one; jeans, a gray Henley, and a navy-blue zip hoodie for the other. Jeans, a faded purple button-down, and a beige crew-neck t-shirt for one; khakis and a teal sweatshirt for the other. And bam<\/em>, you’re beloved Scrubs<\/em> stars now shilling together for T-Mobile. Grab a laptop to really drive it home, or just rely on your sunny demeanor and brolike camaraderie to get the point across.<\/p>\n\n\n\n

Laziness level: <\/strong>6.5\/10. Again, these are items you\u2019ll have to track down if you don\u2019t already have them, but \u201ctracking them down\u201d can probably start and finish at your nearest Walmart.<\/p>\n\n\n\n

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Throuple upgrade:<\/strong> Black button-down, white t-shirt, black jeans shaved head, sparse five o\u2019clock shadow that looks like it was drawn on with a mascara wand, and disconcertingly overprocessed face, and you\u2019re John Travolta from the 2023 T-Mobile Super Bowl ad<\/a>.<\/p>\n\n\n\n

3. Mayhem<\/h2>\n\n\n\n

Dark gray suit and tie, white shirt, Band-Aids. Accessorize with your choice of props \u2014 dumbbells, flat iron and undereye patches, yellow Daisy gloves and feather duster, let whatever you already have on hand guide your choice. Because you\u2019re being lazy. And now you\u2019re also Allstate\u2019s personification of mayhem.<\/p>\n\n\n\n

Laziness level: <\/strong>7\/10. You really should own this most versatile of suiting options, so if you don\u2019t already have it hanging in your closet, this is your opportunity to get one. And the Band-Aid and [insert whatever prop is available around the house here] are super easy.<\/p>\n\n\n\n

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Couple upgrade:<\/strong> Denim shirt and tortoiseshell hipster glasses make you Tina Fey from her ad cameo<\/a>. (To go with the theme, pick up a red plaid collar at your closest pet supple\/big box\/grocery store for your canine-inspired Mayhem.)<\/p>\n\n\n\n

2. The Man Your Man Could Smell Like<\/strong><\/p>\n\n\n\n

A gray bath towel (or you can go with white, but the towel in the original ad was actually gray), a tube of Old Spice, and a LOT of confidence.<\/p>\n\n\n\n

Laziness level: <\/strong>8\/10. The costume pieces themselves are exceptionally easy to come by, but if you can resist the urge to drop and do a few dozen crunches before heading out in this unforgivingly exposed costume, you are a stronger person than I.<\/p>\n\n\n\n

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Couple upgrade: <\/strong>Red boxer briefs, bare head, \u2018nother tube of Old Spice, and you\u2019re newer Old Spice Guy Terry Crews<\/a>.<\/p>\n\n\n\n

1. Smile<\/h2>\n\n\n\n

Creepy-ass smile.<\/p>\n\n\n\n

That\u2019s it. That\u2019s the costume. Paramount\u2019s guerrilla campaign for the movie Smile<\/em><\/a>, just puttin\u2019 people in the background of baseball games, unmoving, with that creepy-ass smile, was a work of genius, in my opinion. Hang to the back of your group of friends and smile like you just snuck out a fart and can\u2019t wait for someone to notice, and people will get what you\u2019re going for.<\/p>\n\n\n\n

Laziness level:<\/strong> 10\/10.<\/p>\n\n\n\n

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please eject thx @Athletics<\/a> pic.twitter.com\/J1Mm1SnXrP<\/a><\/p>— Jomboy Media (@JomboyMedia) September 24, 2022<\/a><\/blockquote>