{"id":2029,"date":"2023-08-11T14:10:26","date_gmt":"2023-08-11T19:10:26","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=2029"},"modified":"2024-11-20T10:32:13","modified_gmt":"2024-11-20T16:32:13","slug":"inappropriate-yall-car-ads-used-to-be-wrong","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/inappropriate-yall-car-ads-used-to-be-wrong\/","title":{"rendered":"INAPPROPRIATE: Y\u2019all, car ads used to be WRONG."},"content":{"rendered":"
\n
\"Cropped
Full ad available at Daihatsu’s OnlyFans.<\/figcaption><\/figure>\n<\/div>\n\n\n

Note: The following post is more-or-less SFW, I\u2019m pretty sure, but do consider the sensitivity level of nearby colleagues and\/or your HR department before reading further.)<\/em><\/p>\n\n\n\n

It\u2019s always been said that sex sells (wow, Caperton, bold of you to take such an original and controversial stance)<\/em>, and while we pretend to have gotten away from it, we try<\/em> to be more creative than that, we try<\/em> to be thoughtful and respectful, the fact remains that sex isn\u2019t likely to stop selling any time soon.<\/p>\n\n\n\n

Alternately, you could look back at the car ads of the past seven decades and conclude that, comparatively, we are living in an era of prudish, puritanical creative, because car ads of not just the \u201960s and \u201870s but also the \u201880s, \u201890s, and freaking \u201800s are the horniest ads you\u2019ve ever seen in your life. They look at bikini-clad car-show models and laugh. They watch \u201890s-era beer commercials and say, \u201cHold my beer.\u201d<\/p>\n\n\n\n

Want to see what I mean?<\/p>\n\n\n\n

Timeless: The ones that basically just sell women\u2019s body parts<\/h2>\n\n\n\n

We\u2019re just going to group these all together here, because they\u2019re not terribly clever or impressive, but they are<\/em> horny: ads that are essentially for faceless women\u2019s body parts, except with a CTA to buy something car-related. \u201cAdjacent to butts\u201d is the main selling point. Not even an implied promise of getting laid \u2014 just, like, \u201cHere\u2019s butts, and there\u2019s also a car.\u201d [1, 2<\/a>]<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n
\n
\"A<\/a><\/figure>\n<\/div>\n\n
\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

(In defense of the third one, it does almost<\/em> show her face.)<\/p>\n\n\n\n

c. 1954: Pontiac<\/h2>\n\n\n\n

Because the \u201850s were all poodle skirts and Leave It to Beaver<\/em>. [2<\/a>]<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

1967: Porsche<\/h2>\n\n\n\n

I bet disembodied butts look pretty good when you put them next to \u201cyou will get sex if you drive this car.\u201d [3<\/a>]<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

1974: Pirelli<\/h2>\n\n\n\n

It\u2019s tires<\/em>. [1<\/a>]<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

1979: Austin Morris<\/h2>\n\n\n\n

Dick joke. [2<\/a>]<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

c. 1989: Porsche again<\/h2>\n\n\n\n

Porsche is a frequent flyer in the area of naughty advertising, which is kind of ironic because their hornier ads are frequently distributed among some of the more clever, creative ads of the era<\/a>. It\u2019s like the creatives were all, \u201cClever, clever, clever\u2026 grr, clever\u2026 cleverHORNDOG, MUST HORNDOG, MUST MAKE ONE ABOUT BLOWJOBS, ahhhh<\/em>. Clever.\u201d<\/p>\n\n\n\n

Tl;dr: Dick joke.<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

1996: Daihatsu<\/h2>\n\n\n\n

See, this one starts off all cute and even a little self-deprecating, and then you get into the body copy, and it\u2019s talking about reclining seats and \u201cgetting hot\u201d and \u201cstaying power\u201d and now you\u2019re thinking about getting picked up by a dude in a white van who\u2019s already picked up five other women, and\u2026 [2<\/a>]<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

2004: Skoda<\/h2>\n\n\n\n

This ad takes the disembodied woman parts to an entirely new level<\/a> by not even placing them adjacent to a car part or anything. (Do I give the ad points for presenting a way of illustrating the feature (2 Zone AC) in a way I haven\u2019t seen before, despite the fact that it\u2019s one of the more egregious examples of disembodied woman parts? That\u2019s none of your business.)<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

2008: BMW<\/h2>\n\n\n\n

This one\u2026<\/p>\n\n\n\n

Oof.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

You don\u2019t have to go all the way back to the swingin\u2019 \u201870s to get fully<\/em> inappropriate with your car advertising. Like, implications-you-shouldn\u2019t-be-making inappropriate. In the year of our Lord 2008, BMW ran and then quickly pulled this ad for their Premium Selection Used Cars (courtesy of BBDO Athens, if you\u2019re curious)<\/a> that basically\u2026 I mean, if I try to go into detail about all the reasons it\u2019s bad, I\u2019m going to wake up to Chris Hansen in my kitchen, so let\u2019s just go with ew, no, gross<\/em>. [2<\/a>]<\/p>\n\n\n

\n
\"A<\/a><\/figure>\n<\/div>\n\n\n

Like… keep it in your pants, car advertisers.<\/h2>\n\n\n\n

Of course, horny car ads have been a thing since a caveman carved the first wheel and thought, \u201cChicks are so totally gonna go for this.\u201d (And in his defense, that might have been enough to get Grogda back to his cave. I mean, come on, y\u2019all, he had a wheel<\/em>.) And we can be sure they\u2019re not going anywhere. But I like to think we\u2019ve gotten to the point, as an industry, that we can be clever and edgy without objectifying women and reaching so hard for raunchy that you end up with eye-roll-worthy crassness.<\/p>\n\n\n\n

And if you are going to make horny car ads: Be actually creative, keep it PG-13, stay off Chris Hansen\u2019s radar, and please<\/em> don\u2019t with the dick jokes. Once you have personal injury lawyers making \u201csize matters\u201d jokes on billboards, it\u2019s safe to assume the shark has been jumped.<\/p>\n\n\n\n

\n\n\n\n

The most grateful of hat tips to:<\/em><\/p>\n\n\n\n

[1] https:\/\/www.caranddriver.com\/news\/a15350932\/advertising-the-1970s-these-car-ads-define-a-nation-desperately-trying-to-enjoy-itself\/<\/a><\/p>\n\n\n\n

[2] https:\/\/autowise.com\/10-most-cringe-worthy-sexist-car-ads-ever-published\/<\/a><\/p>\n\n\n\n

[3] https:\/\/twitter.com\/BestAdsTime<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Note: The following post is more-or-less SFW, I\u2019m pretty sure, but do consider the sensitivity level of nearby colleagues and\/or your HR department before reading further.) 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