{"id":1996,"date":"2023-07-21T14:14:28","date_gmt":"2023-07-21T19:14:28","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=1996"},"modified":"2024-11-20T10:37:00","modified_gmt":"2024-11-20T16:37:00","slug":"orange-and-bleue-because-soccer-sexism-is-for-suckas","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/orange-and-bleue-because-soccer-sexism-is-for-suckas\/","title":{"rendered":"Orange and Bleue: Because soccer sexism is for suckas"},"content":{"rendered":"\n<p>Fun fact: Players at the 2023 Women\u2019s World Cup will be earning, on average, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cnn.com\/2023\/07\/20\/football\/womens-world-cup-pay-prize-money-spt-intl-dg\/index.html\" target=\"_blank\">just 25 cents for every dollar earned by men<\/a> at the 2022 Men\u2019s World Cup, which is how I\u2019ll refer to it because having The Regular One and The Women\u2019s One is part of what got us into this situation in the first place. (Incidentally, that&#8217;s up from less than eight cents per dollar in 2019, so&#8230; progress?)<\/p>\n\n\n\n<p>Anyway, some people like to justify the pay disparity by saying women\u2019s soccer is boring compared to men\u2019s soccer, and I guess if you think <a rel=\"noreferrer noopener\" href=\"https:\/\/www.nbcsports.com\/soccer\/news\/usa-best-finish-in-a-world-cup-tournament-history\" target=\"_blank\">winning zero World Cups<\/a> is super exciting and winning four World Cups is a real snoozefest, that might be the case. If you <em>do<\/em> have better sense, however, you agree with telecom company Orange (which is French for \u201corange\u201d), a sponsor of the French Women\u2019s World Cup football (which is French for \u201cfootball,\u201d which is Foreign for \u201csoccer\u201d) team. <a href=\"https:\/\/www.adweek.com\/creativity\/orange-draws-praise-for-ad-challenging-prejudice-towards-womens-soccer\/\" target=\"_blank\" rel=\"noreferrer noopener\">They worked with Publicis agency Marcel on a film<\/a> celebrating the awesome on-field skills of\u2026 Well, you can watch it yourself.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Orange - La compil&#039; des Bleues\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/Ay6cIGAgU7s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>(Here\u2019s the <a href=\"https:\/\/www.youtube.com\/watch?v=QVNZRHIZVL8&amp;ab_channel=Marcel\" target=\"_blank\" rel=\"noreferrer noopener\">English-language version<\/a>, if you\u2019re too English-speaking to bother speaking French.)<\/p>\n\n\n\n<p>The video shows the excitement of watching French soccer stars on the French men\u2019s national team doing exceptional French soccer things in front of screaming crowds and tells us, \u201cOnly Les Bleus can give us these emotions.\u201d<\/p>\n\n\n\n<p>\u201cBut that\u2019s not them you\u2019ve just seen.\u201d<\/p>\n\n\n\n<p>That\u2019s right, suckas: In one of the coolest and non-gratuitous-est uses of VFX technology of late, Marcel has replaced the stars of the women\u2019s team with the stars of the men\u2019s team, showing how the awesome moves and, like, goals and whatever (pretty much everything I know about soccer I learned from <em>Ted Lasso<\/em>) are no less impressive in their original form, where the head that knocks the ball past the leaping goalkeeper has a ponytail attached to it. And if you have something to say about the relative merits of men\u2019s and women\u2019s footsoccer, \u201cthe women aren\u2019t as exciting to watch\u201d probably shouldn\u2019t be it.<\/p>\n\n\n\n<p>\u201cAt Orange, when we support Les Bleus, we support Les Bleues.\u201d<\/p>\n\n\n\n<p>Hell, yeah, you do.<\/p>\n\n\n\n<p>Thanks, Orange. Nicely done, Marcel. And suck it, soccer sexists.<\/p>\n\n\n\n<p>Socxists.<\/p>\n\n\n\n<p>I\u2019ll keep working on it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fun fact: Players at the 2023 Women\u2019s World Cup will be earning, on average, just 25 cents for every dollar earned by men at the 2022 Men\u2019s World Cup, which &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10,26,37,62],"class_list":["post-1996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-irl","tag-ads-i-wish-id-made","tag-do-gooding","tag-hairy-legged-feminism","tag-sexism-and-such"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orange and Bleue: Because soccer sexism is for suckas - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/orange-and-bleue-because-soccer-sexism-is-for-suckas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange and Bleue: Because soccer sexism is for suckas - 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