{"id":1752,"date":"2023-02-03T15:44:52","date_gmt":"2023-02-03T21:44:52","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=1752"},"modified":"2024-11-20T11:04:27","modified_gmt":"2024-11-20T17:04:27","slug":"in-which-i-dont-have-time-to-do-a-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/in-which-i-dont-have-time-to-do-a-super-bowl-ad\/","title":{"rendered":"In which I don&#8217;t have time to do a Super Bowl ad so I let a robot do it"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/horrifying-frog-baby.jpg\" alt=\"You sure you want this? Okay, you asked for it: Standing against a yellow background is a bizarre and freakish creature that has the head and neck of a tree frog but the torso and arms of a baby wearing nothing but a diaper. So there you go. I hope they\u2019re fun nightmares.\" class=\"wp-image-2844\" style=\"width:300px;height:300px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/horrifying-frog-baby.jpg 800w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/horrifying-frog-baby-300x300.jpg 300w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/horrifying-frog-baby-150x150.jpg 150w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/horrifying-frog-baby-768x768.jpg 768w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/horrifying-frog-baby-240x240.jpg 240w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">&#8220;Let&#8217;s get this show on the road. I&#8217;ve got some nightmares to haunt.&#8221;<\/figcaption><\/figure>\n<\/div>\n\n\n<p>I have lots to say about AI robots stealing my job, and you\u2019ll hear about it, but I have a confession to make: It can be kind of helpful from time to time. Like this time. I\u2019m contractually obligated to post something about the Super Bowl, on account of advertising, and I\u2019ve just been too busy to come up with something.<\/p>\n\n\n\n<p>But AI robots are never too busy. AI robots are here to help (until they&#8217;re sophisticated enough to steal our jobs, of course). (And also, there&#8217;s Skynet.) And that\u2019s why I\u2019ve fed every Super Bowl ad I could get my hands on to an AI, so it can write a Super Bowl ad for me while I do other stuff.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">My Super Bowl Ad<\/h2>\n\n\n\n<pre class=\"wp-block-code\"><code>OPEN on a MONTAGE of PEOPLE. They are doing THINGS. The music is SOMBER and HEAVY ON THE VIOLINS.<\/code><\/pre>\n\n\n\n<p class=\"has-text-align-center\"><strong>VOICEOVER.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">In these unprecedented times, it\u2019s more important than ever that we come together and unite for togetherness.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>The montage stops on a picture of TWO KIDS, both CUTE but in a SLIGHTLY UGLY way, and then the music FADES OUT as we fade to<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>A CAR is sitting on a DUSTY FARM. The car is one of the MUSCLE CARS that CAR MANUFACTURERS HAVE BEEN REVIVING and that ONCE WERE SEXY and are now DRIVEN EXCLUSIVELY BY YOUR DAD.<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>CARDI B.YONCE approaches the car. She is made of glitter.<\/code><\/pre>\n\n\n\n<p class=\"has-text-align-center\"><strong>CARDI B.YONCE.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">This car belonged to my mother or father. They\u2019re dead, and I\u2019m sad currently.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>She gets into the car. In the PASSENGER SEAT is a HORRIFYING CREATURE THAT IS PART FROG AND PART BABY.<\/code><\/pre>\n\n\n\n<p class=\"has-text-align-center\"><strong>HORRIFYING CREATURE.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Hello.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>CARDI B.YONCE looks in the backseat. There is a LARGE ANTHROPOMORPHIC CANDY. It is wearing THIGH-HIGH STILETTO BOOTS and a THONG, because IT IS SEXY and THAT IS IMPORTANT.<\/code><\/pre>\n\n\n\n<p class=\"has-text-align-center\"><strong>HORRIFYING CREATURE.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Hello.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>CARDI B.YONCE.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Fortune favors the bold.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>She turns around and the car drives itself away from the FARM to a CAFE where it has been RAINING and it is NIGHTTIME. As she drives slowly past, we see NICOLAS CAGE and JOHN TRAVOLTA and MARIAH CAREY sitting at a table and drinking DIET PEPSI, because CELEBRITIES are an ACCEPTABLE ALTERNATIVE TO CREATIVITY.&nbsp;<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>The car speeds up, and we are now driving VERY QUICKLY through a CITY. For some reason, it has VERY LITTLE TRAFFIC. We take SEVERAL TIGHT TURNS until we\u2019re driving THROUGH THE BARREN COUNTRYSIDE, and now the HORRIFYING CREATURE THAT IS PART FROG AND PART BABY is a GOLDEN RETRIEVER PUPPY.<\/code><\/pre>\n\n\n\n<p class=\"has-text-align-center\"><strong>CARDI B.YONCE.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Sometimes, when you\u2019re going forward, you have to go back. You have to look back at where you came from. And then turn around, because you can\u2019t go back, you have to go forward. And then go forward again. Because that\u2019s where you\u2019ve been all along.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>We have returned to the DUSTY FARM. CARDI B.YONCE parks the CAR in front of the BARN and sits there, running her HANDS along the STEERING WHEEL and GAZING into the MIDDLE DISTANCE. The PUPPY is once again a HORRIFYING CREATURE THAT IS PART FROG AND PART BABY.<\/code><\/pre>\n\n\n\n<p class=\"has-text-align-center\"><strong>CARDI B.YONCE.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">I\u2019m happy now. Not an inappropriate level of happy \u2014 a respectful level. I\u2019ve now gotten over the death of my father. Or my mother. Because of this car.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>HORRIFYING CREATURE.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Hello.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>CARDI B.YONCE turns to look at the camera.<\/code><\/pre>\n\n\n\n<p class=\"has-text-align-center\"><strong>CARDI B.YONCE.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">If you need a freelance copywriter, you\u2019re not going to do better than Caperton Gillett. She\u2019s versatile, she\u2019s extremely talented, and clients love working with her. Just email her at <a href=\"mailto:cg@capertongillett.com\" target=\"_blank\" rel=\"noreferrer noopener\">cg@capertongillett.com<\/a>.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>FADE to CAPERTON GILLETT CREATIVE logo, and then to BLACK.<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Whoops! How did that get in there? You\u2019re so silly, AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have lots to say about AI robots stealing my job, and you\u2019ll hear about it, but I have a confession to make: It can be kind of helpful from &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[22,27,28,35,65,76,79],"class_list":["post-1752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-c","category-oversharing","tag-copywriting","tag-egad-bad-ad","tag-egomania","tag-fun-stuff","tag-superb-owl","tag-video","tag-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In which I don&#039;t have time to do a Super Bowl ad so I let a robot do it - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/in-which-i-dont-have-time-to-do-a-super-bowl-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In which I don&#039;t have time to do a Super Bowl ad so I let a robot do it - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"I have lots to say about AI robots stealing my job, and you\u2019ll hear about it, but I have a confession to make: It can be kind of helpful from &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capertongillett.com\/blog\/in-which-i-dont-have-time-to-do-a-super-bowl-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Caperton Gillett | The Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capertongcreative\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/capertongcreative\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-03T21:44:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T17:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/horrifying-frog-baby.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CapeGCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/in-which-i-dont-have-time-to-do-a-super-bowl-ad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/in-which-i-dont-have-time-to-do-a-super-bowl-ad\\\/\"},\"author\":{\"name\":\"Caper\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\"},\"headline\":\"In which I don&#8217;t have time to do a Super Bowl ad so I let a robot do it\",\"datePublished\":\"2023-02-03T21:44:52+00:00\",\"dateModified\":\"2024-11-20T17:04:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/in-which-i-dont-have-time-to-do-a-super-bowl-ad\\\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/in-which-i-dont-have-time-to-do-a-super-bowl-ad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/horrifying-frog-baby.jpg\",\"keywords\":[\"Copywriting\",\"Egad! 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