{"id":1656,"date":"2022-12-14T14:14:43","date_gmt":"2022-12-14T20:14:43","guid":{"rendered":"https:\/\/capertongillett.com\/blog\/?p=1656"},"modified":"2024-11-21T18:23:03","modified_gmt":"2024-11-22T00:23:03","slug":"the-2022-weepies-yup-im-back","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/the-2022-weepies-yup-im-back\/","title":{"rendered":"The 2022 Weepies (Yup, I\u2019m back!)"},"content":{"rendered":"
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For anyone dreaming of a white Christmas.<\/figcaption><\/figure>\n<\/div>\n\n\n

Have I been remiss in my posting schedule? Absolutely, so much. Do I have concrete, strategic plans for fixing this going forward? You\u2019re damned right I do. Have I missed a Weepies since their inception in 2015<\/a>? I have effing not, and I\u2019m not about to start now. Let\u2019s do this thing.<\/p>\n\n\n\n

In case you\u2019ve somehow missed it: The Weepies are Caperton Gillett Creative\u2019s annual celebration of holiday ads that make you ugly-cry in front of people. Clever ads are great, cute ads are great, and I could write another post entirely about those, but the winter holidays are when many brands are inspired to set aside that lightheartedness and gut-punch you with the kind of sweet sentimentality that has the most cynical of viewers reaching for the tissues.<\/p>\n\n\n\n

These are the best of those.<\/p>\n\n\n\n

Honorable Mention<\/em><\/strong>: <\/strong>T<\/em>oyota, \u201cLike No One\u2019s Watching\u201d (Saatchi & Saatchi LA)<\/em><\/h2>\n\n\n\n

This is one of those car ads that quietly relegates the cars themselves to the background and lets the story be the star. It\u2019s the story of a cashier who works over the holidays, gives selflessly of herself to her neighbors, and expects to spend Christmas by herself was directed by Oscar nominee Theodore Melfi, he of Hidden Figures<\/em> fame, so of course the simple premise is going to have weepy results. Watching Clara\u2019s neighbors show their appreciation for her kindness by giving her the Christmas of togetherness she hadn\u2019t thought she was going to get? Sniff.<\/p>\n\n\n\n

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