{"id":1521,"date":"2022-02-10T15:41:00","date_gmt":"2022-02-10T21:41:00","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=1521"},"modified":"2024-11-27T01:15:08","modified_gmt":"2024-11-27T07:15:08","slug":"so-you-dont-have-a-super-bowl-spot-again-this-year","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/so-you-dont-have-a-super-bowl-spot-again-this-year\/","title":{"rendered":"So you don\u2019t have a Super Bowl spot again this year."},"content":{"rendered":"
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It could be worse. You could be responsible for cursing the world with Puppy Monkey Baby.<\/figcaption><\/figure>\n<\/div>\n\n\n

So, yet again, the Big Game has rolled around and you don\u2019t have a Super Bowl spot.<\/p>\n\n\n\n

Do you somehow think you\u2019re alone in that? You\u2019re not alone. Many of us \u2014 I daresay the vast majority of us \u2014 in the creative industry don\u2019t have an ad in the Super Bowl this year, and even have never<\/em> had one. Which is, like\u2026 whatever. Y\u2019know?<\/p>\n\n\n\n

Whatever, right? I\u2019ve personally never claimed to want to have a Super Bowl spot, except on the very front page on my website where it\u2019s made fairly clear that I\u2019m salty about it. And that\u2019s fine, right? Sure, it\u2019s a fantasy of basically every young ad creative, if only for, like, ten seconds early in their career, but I\u2019d certainly no longer be described as a young<\/em> ad creative. (Let\u2019s not kid ourselves.) And sure, one of my freelance clients has even had a Super Bowl spot that they didn\u2019t bring me in on<\/em>, but it\u2019s, like, whatever.<\/p>\n\n\n\n

Unfortunately \u2014 I mean, not unfortunately<\/em>, it\u2019s whatever \u2014 it\u2019s basically a requirement in our industry to watch the year\u2019s Super Bowl spots, even if we don\u2019t even bother watching the actual game. But I\u2019m here for you with the support you need to get through this difficult time.<\/p>\n\n\n\n

I mean, not a difficult<\/em> time. It\u2019s whatever.<\/p>\n\n\n\n

Your rooting interest<\/h2>\n\n\n\n

Because you\u2019re watching the game for the game itself and totally not<\/em> the ads, it\u2019s important to approach your upcoming Super Bowl event (in-person or safely socially distanced) having chosen which team to root for. The Rams or the Bengals? Blue and gold or black and orange? As you\u2019re making your choice, remember that almost no one looks good in black and orange or can spell \u201cCincinnati\u201d on the first try, if that kind of thing matters to you.<\/p>\n\n\n\n

Now, I\u2019m far from one of those Too Cool For Sportsball types, but I grew up following the Washington Football Team (now the Commanders, which I\u2019m fine with), and they haven\u2019t set cleat to Super Bowl grass since I was in elementary school and the team had a super-racist name (which I\u2019ve never been fine with and which ultimately curtailed my fandom more than their lack of Super Bowl rings ever could, so definitely welcome, Commanders), and neither of this year\u2019s teams blows up my figurative skirt, so I\u2019ll be rooting for Dr. Dre.<\/p>\n\n\n\n

And what will have me sufficiently turnt to attempt inadvisable dance moves by halftime?<\/p>\n\n\n\n

Your drink<\/h2>\n\n\n\n

(Must credit Caperton Gillett)<\/em><\/p>\n\n\n\n

No need to approach this one sober. (Unless sober is your thing, in which case: This is just as tasty without the vodka in it.)<\/p>\n\n\n\n

The Salty Bitch<\/h3>\n\n\n\n