{"id":1504,"date":"2022-01-13T14:37:36","date_gmt":"2022-01-13T20:37:36","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=1504"},"modified":"2024-11-27T01:17:45","modified_gmt":"2024-11-27T07:17:45","slug":"blazing-cold-advertising-takes-chevys-holiday-ad","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/","title":{"rendered":"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup.jpg\" alt=\"A screenshot from Chevy\u2019s holiday ad. A row of classic Chevys, and one shiny red Chevy SUV, sits in front of a body shop. The body shop is also old-looking, in chipped beige brick with green wood trim, and men who are nearly as old are on the street and sidewalk in front of it, admiring the old cars. Next to the shop is another building, also beige brick, but with pretty arched windows and small trees in front. Nothing\u2019s going on over there, but it\u2019s nice to look at.\" class=\"wp-image-2798\" style=\"width:400px;height:225px\" srcset=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup.jpg 800w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup-300x168.jpg 300w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup-768x431.jpg 768w, https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup-384x216.jpg 384w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">&#8220;Oh, what, these? They\u2019re just \u2014 holy shit, you\u2019re right, they really are all Chevys. Who knew?\u201d<\/figcaption><\/figure>\n<\/div>\n\n\n<p>What was hugely popular and widely celebrated over the 2021 holiday season? Chevy\u2019s holiday ad. What did I legitimately love, from an artistic standpoint? Chevy\u2019s holiday ad. What am I about to nonetheless poop all over?<\/p>\n\n\n\n<p>That\u2019s right.<\/p>\n\n\n\n<p>So, I\u2019m 100-percent sure you joined me in <a href=\"https:\/\/capertongillett.com\/blog\/2021\/12\/23\/the-2021-weepies\/\" target=\"_blank\" rel=\"noreferrer noopener\">celebrating the 2021 Weepies back in December<\/a>, and you probably noticed that the Gold Weepy was bestowed somewhat\u2026 <em>grudgingly<\/em> on Chevy\u2019s holiday ad, \u201cHoliday Ride.\u201d And I really was of two minds about it. They\u2019re hard to reconcile, because the ad was both undeniably gorgeous and undeniably commercial. (Yes, I just dinged a commercial for being commercial. Don\u2019t @ me.) People talked about how emotional and moving and touching it was, and they weren\u2019t wrong. And yet\u2026<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Holiday Ride | Chevrolet\" width=\"693\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/c4-oyBnknHk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>You know? Yeah. Right? Maybe? Here\u2019s my blazing-cold take on the Chevy holiday ad, and why I loved and also did not love it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It was gorgeous.<\/h2>\n\n\n\n<p>The ad was stunning. It was beautifully shot and emotionally effective. From the moment the dad replaced the crumbling old wreath on the door of the barn \u2014 with that one little action \u2014 the tone was set, and even without knowing what was going on yet, your heart was already with this guy. His performance was heartbreaking and earnest. The daughter\u2019s performance was almost so. When he touches the dusty hood of the Chevy, still wearing his wedding ring after all this time? I\u2019m already crying. Looking at the picture, his face crumbling, and I\u2019m sobbing. His happy tears as he sits in the restored car and looks at the framed picture of his late wife? Sobbing <em>again<\/em>. Just thinking about it now, I\u2019m crying all over again. The daughter noisily washing the dishes to hide the sound of the guys loading the car onto the trailer? A masterful detail.<\/p>\n\n\n\n<p>And honestly, what else would you expect? <a href=\"https:\/\/www.adsoftheworld.com\/media\/film\/chevrolet_holiday_ride\" target=\"_blank\" rel=\"noreferrer noopener\">The ad was led by Academy Award-winning director Tom Hooper<\/a>, shot by Academy Award-winning cinematographer Claudio Miranda, set to a score by Academy Award-winning composer Rachel Portman. (They now, of course, can proudly boast a Weepy Award as well.) The agency says the ad was inspired by actual events, and that <a href=\"https:\/\/www.adweek.com\/brand-marketing\/in-this-tearful-chevrolet-ad-a-grieving-family-restores-more-than-a-car\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hooper felt a personal connection to it<\/a> and felt dedicated to give it every bit of the emotion and grace and beauty and heartbreak it deserved. Mission definitely accomplished. This was executed by a team of experts, not just creatives but genuine artists, and the result was genuine artistry. It was a beautiful, unashamedly emotional, moving story about love and loss and grief and healing and the joy we can still find in all of it, and it was gorgeous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>However.<\/strong><\/h2>\n\n\n\n<p>It was also an ad.<\/p>\n\n\n\n<p>For all that it didn\u2019t have a CTA at the end, Chevy\u2019s holiday offering was an ad. It didn\u2019t instruct you to head to your Chevy dealer to buy a 2022 Malibu that your children will someday sentimentally restore in your memory, but the reason it existed was to promote the Chevy brand.&nbsp;<\/p>\n\n\n\n<p>There\u2019s product placement. The dad\u2019s Chevy truck noticeable in the background as he walks out to the barn, and the daughter\u2019s own red Chevy parked next to it when she arrived. His hand running lovingly over the Chevy logo in the middle of the old car\u2019s steering wheel. The line of old Chevys parked in front of the body shop. The beautiful old \u201966 Chevy Impala, the star of the show. And why wouldn\u2019t those placements all be there, every one of them, subtle yet unignorable? It\u2019s a Chevy ad, after all.<\/p>\n\n\n\n<p>It\u2019s a Chevy ad.<\/p>\n\n\n\n<p>And during a time of intense, ongoing loss and grief, an ad that plays on that feels maybe a little manipulative. Every day, across the country, thousands of people are dying and, I guess, leaving cars to someday be restored by their children. Slapping a logo on an expression of mutual grief and support just feels weird.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yeah, I know.<\/h2>\n\n\n\n<p>I feel like a jerk for even bringing it up, because if Chevy hadn\u2019t wanted to make a beautiful, touching holiday ad, we wouldn\u2019t have this gorgeous short film. Response has been universally positive \u2014 including my own personal response. Comments on the YouTube video are full of nostalgia and commenters sharing their own grief and praising and thanking Chevy for a beautiful film. Except it\u2019s not a film \u2014 films are works of art in and of themselves, for the purpose of sharing a story, and ads are targeted and strategic, for the purpose of compelling a specific reaction in their audience. And an emotionally gripping four-minute long ad by an acclaimed director is\u2026 still an ad.<\/p>\n\n\n\n<p>Chevy isn\u2019t going to get, like, cancelled for this, or anything, nor should they be. The ad was beautiful and moving and meaningful to basically every single person who watched it. And while obviously, I think Chevy did something a <em>leetle<\/em> off, or else I wouldn\u2019t have written a whole long-ass blog post about it, I don\u2019t think they did anything so very much off-er than advertisers generally do when they go the emotional route. I mean, they do it so often, I literally hand out awards for it.&nbsp;<\/p>\n\n\n\n<p>And this ad is, to be sure, Gold Weepy-worthy. Just grudgingly so. With reservations. And for all that I didn\u2019t <em>love<\/em>-love it, I for real did <em>love<\/em>-love it. For a short film, it was beautiful. And for an ad, it was a beautiful short film.<\/p>\n\n\n\n<p>So there you have it: another one of the definitely-not-hot takes that bring you back to this blog every week or so. Watch this space for future hedging, lukewarm opinions about the issues that are setting the advertising industry ablaze.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was hugely popular and widely celebrated over the 2021 holiday season? Chevy\u2019s holiday ad. What did I legitimately love, from an artistic standpoint? Chevy\u2019s holiday ad. What am I &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13,30,69],"class_list":["post-1504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-irl","tag-blazing-cold-advertising-takes","tag-ethics","tag-the-weepies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"What was hugely popular and widely celebrated over the 2021 holiday season? Chevy\u2019s holiday ad. What did I legitimately love, from an artistic standpoint? Chevy\u2019s holiday ad. What am I &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Caperton Gillett | The Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capertongcreative\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/capertongcreative\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-13T20:37:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-27T07:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CapeGCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/\"},\"author\":{\"name\":\"Caper\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\"},\"headline\":\"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad\",\"datePublished\":\"2022-01-13T20:37:36+00:00\",\"dateModified\":\"2024-11-27T07:17:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/\"},\"wordCount\":1006,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/chevy-lineup.jpg\",\"keywords\":[\"Blazing-Cold Advertising Takes\",\"Ethics\",\"The Weepies\"],\"articleSection\":[\"Advertising IRL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/\",\"name\":\"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad - Caperton Gillett | The Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/chevy-lineup.jpg\",\"datePublished\":\"2022-01-13T20:37:36+00:00\",\"dateModified\":\"2024-11-27T07:17:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/#primaryimage\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/chevy-lineup.jpg\",\"contentUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/chevy-lineup.jpg\",\"width\":800,\"height\":449,\"caption\":\"A screenshot from Chevy\u2019s holiday ad. A row of classic Chevys, and one shiny red Chevy SUV, sits in front of a body shop. The body shop is also old-looking, in chipped beige brick with green wood trim, and men who are nearly as old are on the street and sidewalk in front of it, admiring the old cars. Next to the shop is another building, also beige brick, but with pretty arched windows and small trees in front. Nothing\u2019s going on over there, but it\u2019s nice to look at.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/blazing-cold-advertising-takes-chevys-holiday-ad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\",\"name\":\"Caperton Gillett | The Blog\",\"description\":\"A blog about advertising, copywriting, creativity &amp;c.\",\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\",\"name\":\"Caperton Gillett Creative\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-site-icon.png\",\"contentUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-site-icon.png\",\"width\":512,\"height\":512,\"caption\":\"Caperton Gillett Creative\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/capertongcreative\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/acgillett\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\",\"name\":\"Caper\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"caption\":\"Caper\"},\"sameAs\":[\"https:\\\/\\\/capertongillett.com\\\/blog\",\"https:\\\/\\\/www.facebook.com\\\/capertongcreative\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/acgillett\\\/\",\"https:\\\/\\\/x.com\\\/CapeGCreative\"],\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/author\\\/caper\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad - Caperton Gillett | The Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/","og_locale":"en_US","og_type":"article","og_title":"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad - Caperton Gillett | The Blog","og_description":"What was hugely popular and widely celebrated over the 2021 holiday season? Chevy\u2019s holiday ad. What did I legitimately love, from an artistic standpoint? Chevy\u2019s holiday ad. What am I &hellip;","og_url":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/","og_site_name":"Caperton Gillett | The Blog","article_publisher":"https:\/\/www.facebook.com\/capertongcreative\/","article_author":"https:\/\/www.facebook.com\/capertongcreative","article_published_time":"2022-01-13T20:37:36+00:00","article_modified_time":"2024-11-27T07:17:45+00:00","og_image":[{"width":800,"height":449,"url":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup.jpg","type":"image\/jpeg"}],"author":"Caper","twitter_card":"summary_large_image","twitter_creator":"@CapeGCreative","twitter_misc":{"Written by":"Caper","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/#article","isPartOf":{"@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/"},"author":{"name":"Caper","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/person\/a8b294ce5e33f2905e82f8435c3650c4"},"headline":"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad","datePublished":"2022-01-13T20:37:36+00:00","dateModified":"2024-11-27T07:17:45+00:00","mainEntityOfPage":{"@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/"},"wordCount":1006,"commentCount":0,"publisher":{"@id":"https:\/\/capertongillett.com\/blog\/#organization"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/#primaryimage"},"thumbnailUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup.jpg","keywords":["Blazing-Cold Advertising Takes","Ethics","The Weepies"],"articleSection":["Advertising IRL"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/","url":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/","name":"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad - Caperton Gillett | The Blog","isPartOf":{"@id":"https:\/\/capertongillett.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/#primaryimage"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/#primaryimage"},"thumbnailUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup.jpg","datePublished":"2022-01-13T20:37:36+00:00","dateModified":"2024-11-27T07:17:45+00:00","breadcrumb":{"@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/#primaryimage","url":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup.jpg","contentUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/chevy-lineup.jpg","width":800,"height":449,"caption":"A screenshot from Chevy\u2019s holiday ad. A row of classic Chevys, and one shiny red Chevy SUV, sits in front of a body shop. The body shop is also old-looking, in chipped beige brick with green wood trim, and men who are nearly as old are on the street and sidewalk in front of it, admiring the old cars. Next to the shop is another building, also beige brick, but with pretty arched windows and small trees in front. Nothing\u2019s going on over there, but it\u2019s nice to look at."},{"@type":"BreadcrumbList","@id":"https:\/\/capertongillett.com\/blog\/blazing-cold-advertising-takes-chevys-holiday-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capertongillett.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Blazing-Cold Advertising Takes: Chevy\u2019s holiday ad"}]},{"@type":"WebSite","@id":"https:\/\/capertongillett.com\/blog\/#website","url":"https:\/\/capertongillett.com\/blog\/","name":"Caperton Gillett | The Blog","description":"A blog about advertising, copywriting, creativity &amp;c.","publisher":{"@id":"https:\/\/capertongillett.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capertongillett.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/capertongillett.com\/blog\/#organization","name":"Caperton Gillett Creative","url":"https:\/\/capertongillett.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-site-icon.png","contentUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-site-icon.png","width":512,"height":512,"caption":"Caperton Gillett Creative"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/capertongcreative\/","https:\/\/www.linkedin.com\/in\/acgillett\/"]},{"@type":"Person","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/person\/a8b294ce5e33f2905e82f8435c3650c4","name":"Caper","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","caption":"Caper"},"sameAs":["https:\/\/capertongillett.com\/blog","https:\/\/www.facebook.com\/capertongcreative","https:\/\/www.linkedin.com\/in\/acgillett\/","https:\/\/x.com\/CapeGCreative"],"url":"https:\/\/capertongillett.com\/blog\/author\/caper\/"}]}},"_links":{"self":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/1504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/comments?post=1504"}],"version-history":[{"count":1,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/1504\/revisions"}],"predecessor-version":[{"id":3034,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/1504\/revisions\/3034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/media\/2798"}],"wp:attachment":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/media?parent=1504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/categories?post=1504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/tags?post=1504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}