{"id":1413,"date":"2021-10-06T14:32:03","date_gmt":"2021-10-06T19:32:03","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=1413"},"modified":"2024-11-27T01:34:58","modified_gmt":"2024-11-27T07:34:58","slug":"when-advertising-tropes-attack","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/when-advertising-tropes-attack\/","title":{"rendered":"When advertising tropes attack"},"content":{"rendered":"
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We call him Bentley, but you can call him Havoc, Dog of Chaos. (Don\u2019t let the peaceful slumber fool you \u2014 he dreams of destruction.)<\/figcaption><\/figure>\n<\/div>\n\n\n

Pardon my whining, but this is my blog, after all, and: Some ads make my life harder.<\/p>\n\n\n\n

Am I speaking professionally? Personally? Emotionally? Logistically? Is the ad industry getting me down? Am I tired of comparing myself to a size-4 model with perfect skin being praised for \u201cbody diversity\u201d \u2018cause she\u2019s got a butt on her? I\u2019m pretty good at the moment, actually. No, what\u2019s happening is I just got a Great Dane puppy, and getting him all quiet and peaceful is a job of work, and your ad where someone knocks on the door just turned him into a puppy tornado.<\/p>\n\n\n\n

And I know I\u2019m not the only person with a trigger-happy dog, or a trigger-happy smart speaker, or a moderate level of situational awareness when I drive. Yet advertisers persist in throwing little details into their ads that make me almost wish I didn\u2019t have any of those things. I can\u2019t imagine you haven\u2019t heard all this before, Advertisers Who Do That Kind of Stuff, but just in case: Hold onto your butts.<\/p>\n\n\n\n

As for my reader(s), I\u2019ll warn you now: If you want to watch these ads, you\u2019ll want to wear headphones. (Particularly if you have dogs, or an Amazon Echo.) And not because they\u2019re NSFW or anything. You\u2019ll see why.<\/p>\n\n\n\n

Door bells and door knocks<\/h2>\n\n\n\n

As someone who has not one but four<\/em> dogs at home (yeah. The new puppy was an accident. #fosterfail), I am extremely familiar with the sound of dogs barking at the door. Our husky, in fact, has different barks for different delivery people, so we know if we\u2019re getting a package via UPS or FedEx, or if we have pizza coming our way. The other three have a more general \u201cHey, there\u2019s someone at the door\u201d bark.<\/p>\n\n\n\n

That\u2019s the bark we hear when a commercial includes a doorbell or a door knock. We assure the dogs that it\u2019s just on TV, and there\u2019s no one at our<\/em> door, but that does nothing to keep them from going bonkers, because they\u2019re dogs and don\u2019t understand English. So we mute the TV, just in case, until the dogs are confident they\u2019ve warded off whatever evil threat was standing on the business end of our doorbell. And then we go back to our show. But that barking is not<\/em> fun.<\/p>\n\n\n\n

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