{"id":1180,"date":"2021-03-09T14:53:22","date_gmt":"2021-03-09T20:53:22","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=1180"},"modified":"2021-03-09T14:53:22","modified_gmt":"2021-03-09T20:53:22","slug":"how-not-to-do-what-burger-king-did","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/","title":{"rendered":"Oh, honey, no: How not to do what Burger King did"},"content":{"rendered":"\n

You don\u2019t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen \u2014 and cringed mightily at \u2014 the brand\u2019s contribution to Monday\u2019s International Women\u2019s Day celebration.<\/p>\n\n\n\n

BKUK thought it would be a great opportunity to kick off their new program(me) highlighting the lack of gender diversity in the restaurant industry, complete with a big fat scholarship to help female Burger King employees follow their dreams. The disparity is very real, and I\u2019d argue that International Women\u2019s Day isn\u2019t a horrible time to announce the program. Unless you do it like this.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Oh, honey, no.<\/p>\n\n\n\n

This didn\u2019t have to happen.<\/p>\n\n\n\n

Here\u2019s how you can learn from their very, very ouchy mistake.<\/p>\n\n\n\n

Run edgy creative by the team.<\/h2>\n\n\n\n

No, you can\u2019t run every single tweet by the creative team. There\u2019s no time. Our industry moves fast. But a national holiday, a major campaign, and<\/em> an extremely edgy concept, all at the same time, warrant a few more eyes on the content. For something like this, you need to pass it around \u2014 to a diverse crowd \u2014 to make sure it doesn\u2019t ping as racist, sexist, homophobic, or any other -phobic and can\u2019t be turned into a sex joke.<\/p>\n\n\n\n

Either this one wasn\u2019t passed around, or the person (or people) who said, \u201cUm, no, this is bad\u201d was (were) ignored. And that\u2019s no good. Maybe you think they\u2019re being oversensitive and your \u201cWoman, make me a sandwich\u201d tweet is a clear winner, but the price of failure is high.<\/p>\n\n\n\n

(I\u2019ll also take this opportunity to stress the need for diversity and inclusion in the workplace. I don\u2019t know how many women are on BKUK\u2019s social media team specifically \u2014 it could be a total estrogen party over there \u2014 but someone<\/em> should have had the opportunity and been empowered to say, \u201cOh, honey, no.\u201d)<\/p>\n\n\n\n

Make sure your creative can stand on its own.<\/h2>\n\n\n\n

As a whole, this series of tweets actually has a good message. It addresses the very real gender disparity in professional kitchens, and the fact that women are less likely to have positions of authority in said professional kitchens than men are. It\u2019s important and valid, and the program sounds cool.<\/p>\n\n\n\n

However.<\/p>\n\n\n\n

The first tweet said the opposite of all that.<\/p>\n\n\n\n

And there\u2019s never a guarantee that people will read beyond the first tweet.<\/p>\n\n\n\n

There\u2019s no guarantee that people will ever consume the entirety, or even the majority, of a creative effort. So it\u2019s important to make sure every execution can convey the concept without the rest of the campaign close at hand to provide context. The print element of the campaign<\/a>, for instance, did start with the provocative headline, but the text underneath explained what the hell was happening, and it was right there, clearly an element of the overall message.<\/p>\n\n\n\n

\"\"
Don’t make me do your work for it, Burger King.<\/figcaption><\/figure><\/div>\n\n\n\n

But a tweet? Even for a tweet with a whole thread beyond it, right there<\/em>, the possibility that people are going to read it and get their dander up and not bother reading the rest of it is very, very high.<\/p>\n\n\n\n

Moving one sentence from the rest of the tweet thread, or one idea, into the original tweet could have spared the BKUK marketing team a lot of misery. Put that sentence a couple of spaces down, to give the first sentence space to make its impact, and then hit them with the contrasting idea that makes the reader go, \u201cOH MY EFFING \u2014 oh.<\/em> Oh, that is good.\u201d<\/p>\n\n\n\n

Don\u2019t get lost in your own brilliance.<\/h2>\n\n\n\n

We\u2019re told, as baby creatives, to mind our egos and be prepared to kill our darlings. (Some of us take to this message better than others.) That is the ability to gaze upon your brilliance and say, \u201cHoly shit, that\u2019s clever. That is smart, and striking, and I love it,\u201d and then to say, \u201cbut it\u2019s not going to work.\u201d Because even brilliant, clever things sometimes don\u2019t work. Once you\u2019re done self-admiring, you have to take the next step of giving it a good, honest look and determine if any changes might need to be made (and then make them) to take it live. Or, if absolutely necessary, not take it live.<\/p>\n\n\n\n

I can see a creative (and social media counts as creative) standing back from that tweet thread and saying, possibly aloud, \u201cThat is brilliant. I\u2019ve done a good job there.\u201d And they did! But the next step would be to say, \u201cNow, could this possibly be misconstrued? Do I need to make it a tiny bit less brilliant to make it more effective? And not, like, offend a ton of people on a national holiday?\u201d<\/p>\n\n\n\n

Don\u2019t make it worse.<\/h2>\n\n\n\n

Following the mistake and the justifiable uproar, Burger King UK responded by taking down the tweet and apologizing<\/a>, acknowledging that they got the tweet wrong. It wasn\u2019t a great apology, because it mentioned that they were trying to promote their program, and \u201cI\u2019m sorry, but I was just trying to [X]\u201d isn\u2019t a great apology. It also isn\u2019t a great apology because it only came after they did this:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Oh, honey, no<\/em>.<\/p>\n\n\n\n

\u201cWhy would we delete a tweet that\u2019s drawing attention to a huge lack of female representation in our industry?\u201d Because that\u2019s not what it\u2019s drawing attention to. It\u2019s drawing attention to the disastrousness of the tweet itself and thus completely detracting from the positive intention. And y\u2019all, \u201cWe thought you\u2019d be on board with this as well\u201d is All Pro passive aggression. That\u2019s piling worse on top of awful.<\/p>\n\n\n\n

Of course Burger King didn\u2019t mean to offend its audience. That\u2019s totally not on brand for them. But intent doesn\u2019t matter when you\u2019ve just celebrated International Women\u2019s Day by declaring that women should be kitchen-bound housewives. And when your audience conveys its offense, Sorry you weren\u2019t smart enough to get it<\/em> is toward the top of the list of the absolute worst follow-up.<\/p>\n\n\n\n

Advertising is hard<\/em>, y\u2019all. Except for the parts that aren\u2019t.<\/h2>\n\n\n\n

Everyone with a Twitter account thinks they can do pro-level social media, and every social media marketing professional knows how very much NOT THE CASE that is. So yes, social media marketing is hard.<\/p>\n\n\n\n

But not royally screwing up like this, from Step 0 all the way to Step Yowza, is easy.<\/p>\n\n\n\n

And now you, my dear reader(s), know how easy it is. It\u2019s as easy as asking yourself, \u201cDoes this sound like it could come from a Twitter feed full of tweets about how vaccines are full of microchips and the world was better before women were allowed in Congress? Maybe it could use just a scootch of editing. Like, just the tiniest scootch.\u201d<\/p>\n\n\n\n

Thank you for coming to my How Not to Do What Burger King Did seminar. If you included your email address when you registered, your certificate will arrive shortly. Don\u2019t forget to pick up a t-shirt on the way out. And also, don\u2019t tweet willfully and yet unintentionally sexist tweets \u2018cause you\u2019re trying to be edgy.<\/p>\n","protected":false},"excerpt":{"rendered":"

You don\u2019t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen \u2014 and cringed mightily at \u2014 the …<\/p>\n","protected":false},"author":1,"featured_media":2303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[17,22,27,54,63,79],"class_list":["post-1180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-irl","category-the-biz","tag-cautionary-tales","tag-copywriting","tag-egad-bad-ad","tag-oh-honey-no","tag-social-media-marketing","tag-writing"],"yoast_head":"\nOh, honey, no: How not to do what Burger King did - Caperton Gillett | The Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oh, honey, no: How not to do what Burger King did - Caperton Gillett | The Blog\" \/>\n<meta property=\"og:description\" content=\"You don\u2019t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen \u2014 and cringed mightily at \u2014 the …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/\" \/>\n<meta property=\"og:site_name\" content=\"Caperton Gillett | The Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capertongcreative\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/capertongcreative\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-09T20:53:22+00:00\" \/>\n<meta name=\"author\" content=\"Caper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CapeGCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/\"},\"author\":{\"name\":\"Caper\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\"},\"headline\":\"Oh, honey, no: How not to do what Burger King did\",\"datePublished\":\"2021-03-09T20:53:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/\"},\"wordCount\":1237,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Cautionary tales\",\"Copywriting\",\"Egad! Bad ad\",\"Oh honey no\",\"Social media marketing\",\"Writing\"],\"articleSection\":[\"Advertising IRL\",\"The Biz\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/\",\"name\":\"Oh, honey, no: How not to do what Burger King did - Caperton Gillett | The Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-03-09T20:53:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/how-not-to-do-what-burger-king-did\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oh, honey, no: How not to do what Burger King did\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\",\"name\":\"Caperton Gillett | The Blog\",\"description\":\"A blog about advertising, copywriting, creativity &c.\",\"publisher\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#organization\",\"name\":\"Caperton Gillett Creative\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-site-icon.png\",\"contentUrl\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-site-icon.png\",\"width\":512,\"height\":512,\"caption\":\"Caperton Gillett Creative\"},\"image\":{\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/capertongcreative\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/acgillett\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b294ce5e33f2905e82f8435c3650c4\",\"name\":\"Caper\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg\",\"caption\":\"Caper\"},\"sameAs\":[\"https:\\\/\\\/capertongillett.com\\\/blog\",\"https:\\\/\\\/www.facebook.com\\\/capertongcreative\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/acgillett\\\/\",\"https:\\\/\\\/x.com\\\/CapeGCreative\"],\"url\":\"https:\\\/\\\/capertongillett.com\\\/blog\\\/author\\\/caper\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oh, honey, no: How not to do what Burger King did - Caperton Gillett | The Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/","og_locale":"en_US","og_type":"article","og_title":"Oh, honey, no: How not to do what Burger King did - Caperton Gillett | The Blog","og_description":"You don\u2019t have to be a Burger King enthusiast, a Brit, a Burger King UK Twitter follower, or a woman to have seen \u2014 and cringed mightily at \u2014 the …","og_url":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/","og_site_name":"Caperton Gillett | The Blog","article_publisher":"https:\/\/www.facebook.com\/capertongcreative\/","article_author":"https:\/\/www.facebook.com\/capertongcreative","article_published_time":"2021-03-09T20:53:22+00:00","author":"Caper","twitter_card":"summary_large_image","twitter_creator":"@CapeGCreative","twitter_misc":{"Written by":"Caper","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/#article","isPartOf":{"@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/"},"author":{"name":"Caper","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/person\/a8b294ce5e33f2905e82f8435c3650c4"},"headline":"Oh, honey, no: How not to do what Burger King did","datePublished":"2021-03-09T20:53:22+00:00","mainEntityOfPage":{"@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/"},"wordCount":1237,"commentCount":0,"publisher":{"@id":"https:\/\/capertongillett.com\/blog\/#organization"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/#primaryimage"},"thumbnailUrl":"","keywords":["Cautionary tales","Copywriting","Egad! Bad ad","Oh honey no","Social media marketing","Writing"],"articleSection":["Advertising IRL","The Biz"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/","url":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/","name":"Oh, honey, no: How not to do what Burger King did - Caperton Gillett | The Blog","isPartOf":{"@id":"https:\/\/capertongillett.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/#primaryimage"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-03-09T20:53:22+00:00","breadcrumb":{"@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/capertongillett.com\/blog\/how-not-to-do-what-burger-king-did\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capertongillett.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Oh, honey, no: How not to do what Burger King did"}]},{"@type":"WebSite","@id":"https:\/\/capertongillett.com\/blog\/#website","url":"https:\/\/capertongillett.com\/blog\/","name":"Caperton Gillett | The Blog","description":"A blog about advertising, copywriting, creativity &c.","publisher":{"@id":"https:\/\/capertongillett.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capertongillett.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/capertongillett.com\/blog\/#organization","name":"Caperton Gillett Creative","url":"https:\/\/capertongillett.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-site-icon.png","contentUrl":"https:\/\/capertongillett.com\/blog\/wp-content\/uploads\/2024\/11\/cropped-site-icon.png","width":512,"height":512,"caption":"Caperton Gillett Creative"},"image":{"@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/capertongcreative\/","https:\/\/www.linkedin.com\/in\/acgillett\/"]},{"@type":"Person","@id":"https:\/\/capertongillett.com\/blog\/#\/schema\/person\/a8b294ce5e33f2905e82f8435c3650c4","name":"Caper","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76a8676c5e46f71e04b1e36e7a86c8ed2ad109a4dac4e70e3842a19b1ead7279?s=96&d=mm&r=pg","caption":"Caper"},"sameAs":["https:\/\/capertongillett.com\/blog","https:\/\/www.facebook.com\/capertongcreative","https:\/\/www.linkedin.com\/in\/acgillett\/","https:\/\/x.com\/CapeGCreative"],"url":"https:\/\/capertongillett.com\/blog\/author\/caper\/"}]}},"_links":{"self":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/1180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":0,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/posts\/1180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/media?parent=1180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/categories?post=1180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capertongillett.com\/blog\/wp-json\/wp\/v2\/tags?post=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}