{"id":1158,"date":"2021-02-23T13:42:33","date_gmt":"2021-02-23T19:42:33","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=1158"},"modified":"2021-02-23T13:42:33","modified_gmt":"2021-02-23T19:42:33","slug":"brand-on-brand-twitter","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/brand-on-brand-twitter\/","title":{"rendered":"Brand-on-brand Twitter"},"content":{"rendered":"\n
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I’ll be in my bunk.<\/figcaption><\/figure><\/div>\n\n\n\n

Anyone who works in brand social media can tell you that it\u2019s super-fun and easy all the time HAHAHA no, sometimes it\u2019s super-fun and sometimes it\u2019s a desperate slog for relevance. Sometimes you hit it out of the park (how did you even<\/em>, Oreo?<\/a>), and sometimes you knock a foul ball into the stands (examples of which aren\u2019t even significant enough to be of note).<\/p>\n\n\n\n

The opportunity to piggyback on a bigger brand\u2019s social media efforts, however, is a\u2026 fastball right down the middle? I\u2019m running out of baseball metaphors. The point is that it can be a good opening, and when it appears, social media people can get a little\u2026 let\u2019s say self-indulgent in the area of brand-on-brand engagement. They cut loose. They have a little more fun. And the general social media audience seems to get a kick out of it, so while I can\u2019t say whether or not it\u2019s helpful from a brand standpoint, it\u2019s at least a nice break from the usual promotional stuff.<\/p>\n\n\n\n

Here are just a few times brands have gotten into it on Twitter.<\/p>\n\n\n\n

Weetabix pile-on<\/h2>\n\n\n\n

No question: Weetabix started it by suggesting that baked beans on Weetabix is an acceptable breakfast and not a torture meal from an alternate nightmare universe. But to Weetabix\u2019s credit, they took it like a champ when brand Twitter started (rightfully) piling on like the 2004 Yankees. (Look, I found another one!)<\/p>\n\n\n\n

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Why should bread have all the fun, when there's Weetabix? Serving up @HeinzUK<\/a> Beanz on bix for breakfast with a twist. #ItHasToBeHeinz<\/a> #HaveYouHadYourWeetabix<\/a> pic.twitter.com\/R0xq4Plbd0<\/a><\/p>— Weetabix (@weetabix) February 9, 2021<\/a><\/blockquote>