{"id":1143,"date":"2021-02-16T13:46:40","date_gmt":"2021-02-16T19:46:40","guid":{"rendered":"http:\/\/capertongillett.com\/blog\/?p=1143"},"modified":"2021-02-16T13:46:40","modified_gmt":"2021-02-16T19:46:40","slug":"neurodiversity-and-the-ad-industry","status":"publish","type":"post","link":"https:\/\/capertongillett.com\/blog\/neurodiversity-and-the-ad-industry\/","title":{"rendered":"Storytime: Neurodiversity and the ad industry"},"content":{"rendered":"\n
\"\"
“Thank you all for coming to our March luncheon. It’s great to see you.”<\/figcaption><\/figure><\/div>\n\n\n\n

Good lord, this was a tough one to write.<\/p>\n\n\n\n

Also a long one.<\/p>\n\n\n\n

Because it\u2019s talking about neurodiversity, which can be a tough subject, and a personal one, and one that\u2019s chock full of stigmas, stereotypes, and misconceptions. It\u2019s a subject that\u2019s hard to address comprehensively in a short, easily digested article (not that people haven\u2019t tried, to varying levels of success).<\/p>\n\n\n\n

When people talk about neurodiversity, that includes a lot of different situations \u2014 the (quite broad) autism spectrum and a number of learning disabilities and mental illnesses that fit under a general umbrella of \u201cbrain works different.\u201d Every neurodivergent person experiences it differently, and every one has their own relationship with their divergence and their own sense of identity. It\u2019s very much a you-had-to-be-there kind of thing.<\/p>\n\n\n\n

Now, this would be a great place to cite a number or percentage of people in the advertising industry who are neurodivergent (also non-neurotypical<\/em> or NNT<\/em>, depending on who you\u2019re talking to), but there aren\u2019t a lot of those figures, because it\u2019s not something a lot of neurodivergent people like to talk about \u2014 not in the sense that they\u2019re ashamed, but in the sense that it\u2019s a great way to become subject to stigmas or, on the other side of the coin, expectations that a person will be a Rain Man-<\/em>esque performing monkey of creative genius.\u00a0<\/p>\n\n\n\n

Neurodivergent people (it\u2019s such a clunky, technical term, but there aren\u2019t a lot of better ones at the moment) aren\u2019t a homogenous clump \u2014 each one has their own challenges and talents associated with their divergence. Each has their own way of coping\/embracing their neurodivergence\/making the most of those talents. Often, when they’re working to participate fully in the world as it is, their hard work is invisible, because the whole point of the hard work is to meet the demands of the world around them and, in some cases, to appear quote-normal-unquote.<\/p>\n\n\n\n

Case in point: me.<\/p>\n\n\n\n

If you\u2019ve never thought about neurodivergence, and how it touches our industry and might even be touching your office right now, this one\u2019s for you. And if you\u2019re neurodivergent and have been keeping it quiet, or you\u2019ve been feeling alone, this one\u2019s for you, too.<\/p>\n\n\n\n

The part about me<\/h2>\n\n\n\n

Or, Stuff That\u2019s Really Difficult for Me Because My Brain Is Different.<\/p>\n\n\n\n

Client presentations<\/h3>\n\n\n\n

Put me in front of people, and my brain locks up. (Hell, put me in the same room as people I don\u2019t know, and half the time my brain locks up.) We\u2019re not talking \u201cfear of public speaking\u201d here \u2014 we\u2019re talking full vapor lock. Oddly enough, I get a lot of compliments on my performance in client presentations. It\u2019s because my brain, lacking any cogent thought, goes on autopilot, and I\u2019m lucky enough to have a really, really good autopilot. I have the Sully of autopilots, and thus I\u2019ve made it nearly a decade in the industry without being politely ushered behind the scenes.<\/p>\n\n\n\n

But make no mistake, speaking in front of people I don\u2019t know is THE WORST. I spent a year as the president of AAF Birmingham (because I\u2019m also really bad at saying no), which meant speaking in front of people so much<\/em>, and if you\u2019ve ever heard me speak and thought I sounded fluent and coherent, it\u2019s an absolute certainty I wrote that sucker out and rehearsed it beforehand. Throw \u201cOh, don\u2019t forget to mention it\u2019s So-and-so\u2019s birthday\u201d at me after I\u2019ve already got my opening remarks down, and watch me fall apart (before, for the record, promptly putting myself back together).<\/p>\n\n\n\n

Networking<\/h3>\n\n\n\n

One of the toughest parts of being a freelancer is the necessity to network, and\u2026 just\u2026 y\u2019all<\/em>. Approaching people? Talking to people? Like, being in a room with lots of other people? Y\u2019all. I\u2019m very, very talented at standing in awkward silence or, alternately, monologuing while people nod politely. (Why did I even try speed dating that one time? Thanks a heap, Amanda.) My strategy is to get people talking and keep them that way, so I don\u2019t have an opportunity to screw things up. It helps that I sincerely do love listening to people tell their story. And I don\u2019t care what it is \u2014 if your life story is objectively boring, I\u2019m still fascinated by it. It\u2019s merely a bonus that every minute another person is talking is a minute I don\u2019t have to try to talk. (Also: eye contact. Yikes.)<\/p>\n\n\n\n

(Interestingly enough, that\u2019s part of the reason I\u2019m such a great interviewer. [And I am, for the record, a great interviewer.] I\u2019m great at keeping people talking because I genuinely want to hear what they have to say, and I know there\u2019s a gem somewhere in there for me to dig out. And I do.)<\/p>\n\n\n\n

Focusing in an office (particularly an open one)<\/h3>\n\n\n\n
\"\"
“No, no, you’re great. This definitely makes it easier for me to focus.”<\/figcaption><\/figure><\/div>\n\n\n\n

This part is especially tough, because so many agencies have open floor plans. And even if they have lovely high ceilings and distressed wood floors and exposed brick like you see on the teevee, they can be physically exhausting for me to work in. There\u2019s just too much\u2026 stuff. Too many conversations, too much humanity packed in one space, too many people walking around behind me. An office with a door is better \u2014 for everyone, because I\u2019m also a foot-bouncer and sometimes a head-bobber-to-the-song-in-my-head \u2014 but I gotta say, best of all is my office in my own house.<\/p>\n\n\n\n

I\u2019m happy to go in and work at a client\u2019s office when needed (or I was, pre-COVID, at least). I love the change of scenery and the chance to see people\u2019s faces. The thing I miss most about agency life is the opportunity to work collaboratively, so sometimes, being surrounded by people and conversations and such is a good thing. It\u2019s energizing. And then, when it comes time for quiet time, I need my quiet time to be quiet.<\/p>\n\n\n\n

Also, the trash left over from your lunch doesn\u2019t go in the trashcan next to your desk, it goes in the one in the kitchen. What is wrong with you?<\/p>\n\n\n\n

Un-focusing<\/h3>\n\n\n\n

The flip side of an inability to focus is hyperfocus, and yeah, I do that, too. If I find a groove, that\u2019s my groove, and I\u2019ll be lucky if I\u2019m able to emerge from my groove long enough to eat something. For all that it sincerely does interfere with, like, eating habits, it\u2019s fantastic for getting things done, from the big picture right down to the little details. The little, tiny details. The let it go, Caperton, this is fine<\/em> details. Don\u2019t get me started riffing, because your patience will run out long before my ideas do. But I do my best.<\/p>\n\n\n\n

(This trait is, actually, extremely useful during a crisis. Need someone to buckle down and stay focused through an entire day of fire-putting-out? I\u2019m your gal.)<\/p>\n\n\n\n

Going off book<\/h3>\n\n\n\n

Think all creatives hate using project management systems? Think again \u2014 I loves \u2018em. I want to adhere to your brief. I want to know your system and where I fit into it. Why? Because I\u2019m a dedicated professional, and also because mine is a life of drawing maps to know where I am and what to expect next. I plan out my stuff, and collect information, and prepare, as much as humanly possible, so I’m ready to field any curveballs that might get thrown my way. Curveballs are the worst, but I\u2019m able to manage them because everything else is locked the hell down. As long as I had the information and resources needed to lock everything else down.<\/p>\n\n\n\n

That\u2019s why \u201cthis project is really hot,\u201d or \u201cget it to me whenever you can,\u201d is so frustrating for me. A person might think they\u2019re doing me a favor by letting me set the schedule, but what they\u2019re actually doing is leaving it to me to try to figure out how to give them what they want. The deadlines, briefs, and systems that might feel like a cage to other creatives feel like much-beloved guardrails to me.<\/p>\n\n\n\n

I get my stuff done. I don\u2019t think I\u2019m reaching too far when I say I do good work and my clients love me. And that\u2019s because, with all the challenges I deal with, I work hard, but I\u2019ve been working hard my entire life, so for me, it isn\u2019t even working hard, it\u2019s just\u2026 working.<\/p>\n\n\n\n

The part about neurodiversity in advertising<\/h2>\n\n\n\n

But enough about me. Let\u2019s talk about you.<\/p>\n\n\n\n

What do you think of people like me?<\/p>\n\n\n\n

A note about disability as superpower<\/h3>\n\n\n\n
\"\"
“I am Iron Man.”<\/figcaption><\/figure><\/div>\n\n\n\n

According to some research<\/a>, non-neurotypicalities like dyslexia and autism can actually contribute to more creative and artistic skills. People with dyslexia, whose brains aren\u2019t great at sorting out letters, frequently have excellent visual and spatial and artistic skills. Autistic people are often good at finding innovative, creative solutions to tough questions. The challenges that make it harder for some people to function in a world not built for them can also give them a gift that others just don\u2019t have. <\/p>\n\n\n\n

It\u2019s so<\/em> cool that a person\u2019s challenge can also be a great asset. And a lot of neurodivergent people do embrace those assets and even consider them to be a kind of superpower. I\u2019ve already mentioned a number of talents I have that are not in spite of but because of the fact that my brain ain\u2019t quite right. I\u2019m great at figuring out audiences and responses and motivations because working to figure people out is the theme of my life. I\u2019m great at finding different directions because hey, my brain was going off in that direction anyway. It would be great (really, really <\/em>great) if I didn\u2019t have all the challenging stuff to deal with, but I can\u2019t imagine being any other way than I am. And a lot of other people feel similarly. In a world basically built to isolate and discount people who are different, to reclaim those differences<\/a> and recognize them as strengths<\/a> is a powerful thing. And it\u2019s important for neurodivergent and<\/em> neurotypical people to recognize that.<\/p>\n\n\n\n

But from an agency perspective, it\u2019s important to embrace neurodivergent creatives<\/a> on your team not because they\u2019re NNT Superheroes but because they\u2019re people who are both exceptionally talented and<\/em> as capable of being good creatives, team members, and human beings as anyone else. They have valuable skills that other people might not have, but they are still also people. A person whose artistic talents are connected to their dyslexia shouldn\u2019t be hired because they\u2019re A Dyslexic \u2014 they should be hired because they\u2019re artistically talented, and because they have a valuable perspective to contribute.<\/p>\n\n\n\n

People have Things To Say<\/h3>\n\n\n\n

Of course they do. See above in re: articles with varying levels of success. They focus on different aspects of neurodivergence. They highlight different voices. Sometimes, actual neurodivergent people aren\u2019t included among those voices, for a conversation that happens behind their backs in front of their faces and doesn\u2019t always get things right. Because again, it\u2019s very much a you-had-to-be-there kind of thing. Conversations need to be about people, and not about the creative asset that\u2019s been under your nose this whole time!!!<\/em> And those conversations need to include, and respect, people<\/a> who\u2019ve actually<\/a> been there<\/a>.<\/p>\n\n\n\n

There are plenty of articles online touting all the ways agencies can benefit from hiring neurodivergent people<\/a>, how their superpowers can provide an advantage, and those things are valid. But it\u2019s important to remember that neurodivergent people aren\u2019t C-list X-Men or creativity generators \u2014 they\u2019re human beings.<\/p>\n\n\n\n

It is sincerely great to bring attention to the subject of neurodivergence in the ad industry, and to encourage agencies to be more welcoming of it. It\u2019s sincerely great to highlight the strengths of neurodivergent people as opposed to their challenges. But there\u2019s a skill to doing that, and presenting it in the context of \u201can autistic copywriter could be your secret weapon!!!\u201d can easily slide into dehumanizing. There\u2019s a balance.<\/p>\n\n\n\n

Like, actual neurodiversity in an agency<\/h3>\n\n\n\n

What does neurodiversity look like in an ad agency, if it doesn\u2019t look like hunting down a dyslexic art director and mining them for their superpower? It looks like being accessible. It looks like having, for instance, quiet, low-traffic places in your literal echo chamber of an office where a person with sensory issues can work relatively stimulus-free. It looks like making expectations clear and sticking to consistent systems and processes for the benefit of people who rely on consistency. It looks like giving people space to share ideas they don\u2019t feel comfortable sharing in a group setting.<\/p>\n\n\n\n

It looks like appreciating people for their strengths rather than penalizing them for their weaknesses. It looks like looking at the quality of a creative\u2019s work and not just crossing them off the list because they were awkward during their interview, or because they \u201cjust don\u2019t seem like they\u2019d be a good fit\u201d (wink wink). And it looks like listening to them, and valuing their contributions, when they express a perspective you\u2019ve never heard before.<\/p>\n\n\n\n

Back to me<\/h2>\n\n\n\n

I originally hesitated to write this post, because there\u2019s nothing like \u201cHey, you know all the things I appear to be good at? I\u2019m terrible at them but I work real hard!\u201d to bring clients a-running. But then I thought about the kind of client who would pass over a creative who kicks ass in client presentations, and produces good work, and satisfies briefs, and comes up with innovative ideas, because said creative achieves such things with effort.<\/p>\n\n\n\n

To be (perilously) blunt, I don\u2019t really want to work with that kind of client.<\/p>\n\n\n\n

As with most freelancers, I\u2019m not exactly in a position to turn away clients left and right, but that\u2019s one client I don\u2019t really want to work with, and, at the risk of telling other people how to live their lives, no one else should, either. Agencies should actually work to become conscious of that kind of thought process, if they have it, and make changes as necessary, and to recognize the value of a whole community of people they might have been overlooking. And to make life easier for the neurodivergent creatives they didn\u2019t even know they already had.<\/p>\n\n\n\n

Now I\u2019m going to take a break and drink a Diet Coke and read a Regency romance novel with a puppy in my lap, because that\u2019s what I do when I get home after a professional event and this has basically been like a TED Talk on paper. (Digital media. Whatever.) And if you do that, too, or you go off and stim in a corner, or you walk the dog, or you put on quiet music and stare at the wall, or whatever, do your thing. I\u2019ve got an I KNOW, RIGHT? with your name on it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Good lord, this was a tough one to write. Also a long one. 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