UAB Pediatric Hematology and Oncology Developmental Therapeutics Brochure spread

The Client: UAB Medicine

The Challenge: Impress upon parents of children with cancer the potential benefits of UAB's Developmental Therapeutics Program, offering hope without promising a miracle. The program gives the sickest patients access to experimental treatments that could—could—save their life. But every patient is unique and responds uniquely, making that could is the communicating the hope the program can provide.

The Solution: This brochure walks the line between optimism and realism, offering an honest, accurate assessment of the possibilities these treatments offer. It provides complex medical information in clear, understandable terms. And it conveys the foundation of the Children's of Alabama brand: that they treat kids, not just cancer.



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