PatientPop blog, The Healthy Practice

The Client: PatientPop, a service that helps doctors market themselves online

The Challenge: Search, social media, and content marketing aren't the hardest things in the world—but they're not exactly on the standard med school curriculum. They need a little bit of continuing medical-marketing education.

The Solution: The Healthy Practice gives doctors and their staff the information they need to attract patients online. My background in advertising and healthcare marketing qualified me for a recurring spot as a Guest Voice.

The blog: The Healthy Practice 

Posts of Note: YouTube 101: Video Marketing Basics for Healthcare Providers; Where Facebook Meets HIPAA: Social Media Guidelines for Healthcare Providers; Blogging in the Age of Zika




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