The front page of the PatientPop blog, "The Healthy Practice," on a MacBook

The Client: PatientPop, a service that helps doctors market themselves online

The Challenge: Provide continuing medical-marketing education to doctors who didn't specialize in search, social media, and content marketing.

The Solution: The Healthy Practice gives doctors and their staff the information they need to attract patients online. My background in advertising and healthcare marketing qualified me for a recurring spot as a Guest Voice.

The blog: The Healthy Practice 

Posts of Note: YouTube 101: Video Marketing Basics for Healthcare Providers; Where Facebook Meets HIPAA: Social Media Guidelines for Healthcare Providers; Blogging in the Age of Zika




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