The Client: o2ideas, my beloved former agency

The Challenge: Ad agencies love coming up with creative holiday greetings for their clients and friends. It takes a lot to come up with something that stands out in a month of generalized fa-la-la.

The Solution: A standout holiday greeting needs to be lighthearted but sincere, jolly but meaningful—all about them and not about us. That’s how An o2ideas Holly, Jolly Holiditty came into being: a holiday song generator that lets users choose their own favorite words and melodious sounds, then enjoy a festive sleigh ride as their selections turn into a jolly, wintry remix to save and share. The song generator took home two gold trophies from the 2015 Birmingham ADDYs, but it was enough for me that my hard-earned beatboxing talents were finally put to good use.

The Site: An o2ideas Holly, Jolly Holiditty

The Credits: Agency: o2ideas; art directors: Betsy Weldy, Jenny Burrows, Brian Hippensteel; interactive art directors: Brian Handley, Andrew Handley; musicians: Caperton Gillett, Jenny Burrows, Brian Hippensteel, Betsy Weldy



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