The Client: Verizon Wireless

The Challenge: Verizon was preparing for the 2015 Kickoff Meeting in the Midwest and was looking for a fun video to keep attendees entertained at the big event. 

The Solution: Verizon happens to be really good at customer service. (Seriously—in 2013, they were ranked number on in their tier by the ACSI.) So for this meeting, we decided to show them funny examples of bad customer service. Neglecting the customer's needs, being too pushy, forgetting to follow through on a commitment and then running off down the hallway crowing, "I got away!"—all of those, for the record, are bad ways to do customer service.

The Credit: Agency: o2ideas; art director: Brian Hippensteel; director: Jason Wallis; production: Six Foot Five Productions; editing: Outpost Pictures

 

 

Print2015 Birmingham ADDYsBuffalo Rocktails campaignWorkamajig Comics campaign80 Years in His Own Words micrositePinnacle Data Systems websiteUAB Honors College websiteWorkamajig blog@BhamPepsiSign Twitter"A Taste of Southern Spice" leave-behind"How to Fail at Customer Service" videosDaxko Engage videosMTV News "Voices of the Campaign" featureUAB Magazine "The Hits Just Keep on Coming" featureUAB Magazine "Designed to Sell" featureUAB Medicine "Living Legacies" story