Cropped image from a bank welcome email

The Client: A major national bank that prefers to remain anonymous

The Challenge: Help new bank customers take advantage of opportunities ahead of them in their financial journey—because opening an account is just the beginning.

The Solution: A campaign of print collateral, direct mail, and email gives every new customer the information and guidance they need to take advantage of their new bank's offerings. The client ended up with more than four dozen unique communications to pull from so that each customer will get their own customized messaging that really resonates with their needs and goals.

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