A screenshot from the 80 Years in His Own Words website

The Client: o2ideas, the agency of my heart

The Challenge: The 80th birthday of advertising luminary and Civil Rights figure—and my boss—Shelley Stewart deserved more than just a card and a cake.

The Solution: To honor the extraordinary life of an extraordinary man, we created an expansive campaign around his birthday—“80 Years in His Own Words.” The centerpiece of the campaign was a site highlighting his eight extremely storied decades, along with video greetings. The site earned a gold trophy from the 2015 Birmingham ADDYs and, more importantly, a lot of positive response from Shelley's friends and loved ones.

The site: 80 Years in His Own Words

 See the full site.


Print2015 Birmingham ADDYsBuffalo Rocktails campaignWorkamajig Comics campaign80 Years in His Own Words micrositePinnacle Data Systems websiteUAB Honors College websiteWorkamajig blog@BhamPepsiSign Twitter"A Taste of Southern Spice" leave-behind"How to Fail at Customer Service" videosDaxko Engage videosMTV News "Voices of the Campaign" featureUAB Magazine "The Hits Just Keep on Coming" featureUAB Magazine "Designed to Sell" featureUAB Medicine "Living Legacies" story